THE EDIFICE BLOG

How to Turn Aging Units and Cold Leads Into Profit

Discover how targeted marketing can help dealerships boost sales and service profits by addressing aging inventory and lost leads. The Challenges Facing Dealerships In today's highly competitive automotive market, dealerships face numerous challenges. Aging inventory sitting on the lot and leads slipping through the CRM are two of the most significant issues, costing dealerships thousands of dollars every month. These missed opportunities not only hurt the bottom line but also result in...

Clicks Don’t Sell Cars: What You REALLY Need from Marketing Vendors

Marketing success is too often measured in likes, clicks, and impressions. Sure, those numbers look great on a dashboard — but as any dealer knows, vanity metrics don’t close deals. The numbers that actually matter? Cars sold. ROs filled. Customers retained.

How to Approach Data Integrations in Phases

While each of the dozens of software systems most dealers use to aggregate data and operate hold valuable customer interaction data, not all sources are relevant for supporting typical use cases in a Customer Data Platform (CDP). By focusing on integrating key data sources—such as service schedulers, phone systems, and call centers—dealers can accelerate timelines to optimize operations and boost revenue. Once you've pinpointed the key areas your dealership should concentrate on, what is the...

NADA Recap: Top Strategies from NADA 20 Groups

Hale Soucie

Miss out on the chance to attend NADA this past year? No sweat. We've published a few recap blogs to discuss major points covered in New Orleans this year, and this blog covers one of the biggest ones!

Unlocking the Power of Your Customer Data Platform for Maximum Impact

In today’s digital landscape, leveraging data effectively is a game-changer for businesses looking to enhance customer engagement and boost revenue. A well-implemented Customer Data Platform (CDP) is no longer just an advantage—it’s a necessity. Let’s explore how you can maximize the potential of your CDP to drive sales, streamline operations, and future-proof your marketing strategies.

Measuring Vendor Accountability: Key Metrics for Car Dealership Success

Skip Soucie

In the highly competitive automotive market, dealerships depend heavily on third-party vendors to help drive sales, generate leads, and enhance the customer experience. These vendors play an essential role in the dealership’s growth, whether they provide digital marketing services, lead generation, or CRM solutions. However, to ensure that these partnerships deliver tangible results, dealerships must establish clear expectations, track the right performance metrics, and focus on long-term...

Post-NADA Insights: Why Dealers Should Partner with Transparent Vendors

Post-NADA: Key Insights Dealers Should Focus on for Success in 2025