In today’s digital landscape, leveraging data effectively is a game-changer for businesses looking to enhance customer engagement and boost revenue. A well-implemented Customer Data Platform (CDP) is no longer just an advantage—it’s a necessity. Let’s explore how you can maximize the potential of your CDP to drive sales, streamline operations, and future-proof your marketing strategies.
In the highly competitive automotive market, dealerships depend heavily on third-party vendors to help drive sales, generate leads, and enhance the customer experience. These vendors play an essential role in the dealership’s growth, whether they provide digital marketing services, lead generation, or CRM solutions. However, to ensure that these partnerships deliver tangible results, dealerships must establish clear expectations, track the right performance metrics, and focus on long-term...
While each of the dozens of software systems most dealers use to aggregate data and operate hold valuable customer interaction data, not all sources are relevant for supporting typical use cases in a Customer Data Platform (CDP). By focusing on integrating key data sources—such as service schedulers, phone systems, and call centers—dealers can accelerate timelines to optimize operations and boost revenue. Once you've pinpointed the key areas your dealership should concentrate on, what is the...
One of the biggest topics of discussion that will take place at NADA 2025 is the growing trend of CDP implementation. The capabilities dealerships will have to stay competitive in 2025 and beyond is incredible, but it's equally important to take a step back and evaluate the capability we have to integrate before jumping in headfirst.
As a dealership leader, you’re likely well aware of the vast amount of data generated by your business—from customer profiles and interactions to transaction histories. In fact, the average dealership has customer data (including PII, activity logs, actions, engagement, and transactional data) spread across 20+ different software systems. Depending on the dealership’s size and internal processes, this number can easily exceed 25 platforms, especially if they’ve built their own data lake.
NADA is right around the corner, and we couldn't be more excited! The NADA (National Automobile Dealers Association) Conference & Expo is one of the largest gatherings of automotive professionals in the U.S., and the 2025 event promises to deliver invaluable
In the automotive retail industry, the timing of new model introductions and the urgency to sell out current model-year inventory are crucial factors that significantly impact marketing and sales strategies.
