Edifice Automotive | Dealer Marketing Blog (5)

5 Simple Tips For Creating Great Email Marketing During COVID-19

Skip Soucie

April 27, 2020

Looking for ways to reach your customers effectively and maximize your marketing ROI during the COVID-19 Pandemic? Look no further than your CRM. Email marketing still features the highest ROI of any marketing channel and features flexibility and adaptability for most any situation, so creating engaging email campaigns during this time is crucial. For that reason, we're going to cover 5 important aspects and tips dealers should focus on to ensure their emails capture their audience, convert at...

Service Center Opportunities: Navigating COVID-19

Skip Soucie

April 14, 2020

With COVID-19 relegating everyone indoors and slowing down the economy, dealers everywhere are feeling the impact. It’s important to remember though that the downturn will pass.

What Dealers Can Do To Minimize COVID-19's Impact

Skip Soucie

April 3, 2020

It's been nearly a month since the Coronavirus pandemic began in the U.S., and many industries are feeling the effects of it. While the automotive industry is no exception, there are many dealers taking extra steps to minimize COVID-19’s impact on their business.

Getting In Front of COVID-19: Social Media Is Your Most Powerful Tool

Skip Soucie

March 20, 2020

COVID-19, or the Coronavirus, has caused quite a bit of concern across the world. Now more than ever, we understand the need for your dealership to be able to respond quickly and make marketing adjustments on the fly. With that in mind, we've outlined things you can do to be influential and proactive during these uncertain times.

Effectively Marketing Your Dealership's Used & CPO Vehicles

Hale Soucie

February 24, 2020

I think we would all agree that, at its core, effective marketing requires a clear understanding of who you are marketing to and what is important to that particular audience.

EDIFICE Automotive Is Attending NADA 2020

Hale Soucie

February 14, 2020

We are thrilled to be attending the National Automobile Dealers Association in Las Vegas this year. This will be EDIFICE Automotive's 14th year in attendance, and the 35th year in attendance for Founder and CEO, Skip Soucie.

Is Your Dealership Using Facebook Recommendations?

Skip Soucie

February 8, 2020

Facebook Recommendations are essentially consumer endorsements. Compared to Facebook Reviews, where consumers would leave a star-rating along with a comment, Recommendations are super easy to use and have even greater local reach.

2020 Digital Marketing Trends For Auto Dealers

Skip Soucie

February 3, 2020

With digital marketing changing at a shocking rate, it can be hard to keep up. At Edifice Automotive, it’s our job to help keep you informed about what’s trending in the automotive industry. We know how important it is for you to stay ahead of the competition as well, and we’ve put together some important strategies to keep an eye on in 2020.

The Best Car Dealership Email Examples To Re-engage Your Customers

Skip Soucie

January 15, 2020

An effective email strategy is by far one of the best ways to engage with your audience and boost your monthly sales numbers.

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