Edifice Automotive | Dealer Marketing Blog (6)

Why Business Listings Are Crucial To Your Dealership

Skip Soucie

November 23, 2019

Consumer perception and trust are major factors in the buyer's journey and purchase decision. Since 86% of buyers start their journey online, having an understanding of how and where people talk about your business should be a focal point within your digital marketing efforts. When a prospect trusts your dealership, they are more likely to purchase from you. One of the best ways to demonstrate sales and service credibility is by using local business listings to generate positive reviews and...

4 Genius Auto Dealership Marketing Tactics You Should Try

Skip Soucie

November 19, 2019

These days, buyers have seen everything under the sun when it comes to car advertising. While you shouldn't veer away from "tried-and-true" marketing methods, there are newer tactics that could help off-set your strategies and drive that extra 10% you might be missing.

The Car Dealer's Black Friday Checklist: 5 Tips To Increase Your Sales

Your Dealership's Black Friday Marketing Checklist

Skip Soucie

November 12, 2019

Black Friday is just around the corner. Is your dealership ready?

7 Brilliant Dealership PPC Strategies You Need To Run

Skip Soucie

November 2, 2019

Paid ads are a staple in any savvy dealership's marketing strategy, but are yours in need of a little inspiration?

Long Term Loans vs. Short Term Loans: Which Should You Focus On?

Skip Soucie

October 19, 2019

What do you think makes your dealership more money on financing options for your customers - low monthly payments or less-costly payoffs? The answer likely varies based on buyer's specific needs (or at least it should), but research now shows one is likely better than the other when it comes to making more money.

Vehicle Subscription Services: What Are They & How Should You Prepare

Skip Soucie

October 11, 2019

Everyone has Netflix because of how amazingly convenient and cheap it is. Pay a few bucks a month and enjoy binge watching to your heart's content. Now, imagine if dealerships offered cars like Netflix offers movies.

Local Search vs. Organic Search vs. Paid Search: What You Need To Know

Skip Soucie

September 25, 2019

Getting your dealership to the top of the search results in Google is vital since 96% of all users never scroll past the first page. Whether you're wondering if yours is at the top or how to get there, we've got some insights into local search, organic search, paid search, how they work, and what to focus on to increase your ranking for each area.

5 Types Of Social Media Posts To Boost Engagement (With Examples)

Skip Soucie

September 16, 2019

Typically every car salesperson works social media into their repertoire, likely posting about a new sale or an amazing promotional they're offering. However, while these posts are great, it's important to mix in fresh ideas and posts to get great engagement from your audience that in turn promotes your brand and grows your sales.

What Can GeoTargeting Do For Your Dealership?

Skip Soucie

September 6, 2019

Marketing is all about "Delivering the right message to the right person at the right time", and paid ads have revolutionized this old adage. However, in order to get the most out of paid ads, a little creativity is needed.

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