These days, buyers have seen everything under the sun when it comes to car advertising. While you shouldn't veer away from "tried-and-true" marketing methods, there are newer tactics that could help off-set your strategies and drive that extra 10% you might be missing.
Black Friday is just around the corner. Is your dealership ready?
Paid ads are a staple in any savvy dealership's marketing strategy, but are yours in need of a little inspiration?
What do you think makes your dealership more money on financing options for your customers - low monthly payments or less-costly payoffs? The answer likely varies based on buyer's specific needs (or at least it should), but research now shows one is likely better than the other when it comes to making more money.
Everyone has Netflix because of how amazingly convenient and cheap it is. Pay a few bucks a month and enjoy binge watching to your heart's content. Now, imagine if dealerships offered cars like Netflix offers movies.
Getting your dealership to the top of the search results in Google is vital since 96% of all users never scroll past the first page. Whether you're wondering if yours is at the top or how to get there, we've got some insights into local search, organic search, paid search, how they work, and what to focus on to increase your ranking for each area.
Typically every car salesperson works social media into their repertoire, likely posting about a new sale or an amazing promotional they're offering. However, while these posts are great, it's important to mix in fresh ideas and posts to get great engagement from your audience that in turn promotes your brand and grows your sales.
Marketing is all about "Delivering the right message to the right person at the right time", and paid ads have revolutionized this old adage. However, in order to get the most out of paid ads, a little creativity is needed.
The service department is an unsung hero of the dealership. It's one of the most profitable areas and it has a huge role in delighting customers. With that said, we want to talk about 7 tips that can fill your service lane with customers.
