THE EDIFICE BLOG

Car Dealer Target Audience

Grade Your Target Audience: 10 Consumer Metrics Car Dealerships Need To Analyze

Chase Hubner

In the competitive landscape of the automotive industry, understanding your customers is paramount. For car dealerships, particularly new car dealerships, identifying the attributes that predict a consumer's likelihood to purchase can significantly enhance marketing efforts and improve conversion rates. In this blog, we will delve into the critical attributes that can help Sales Managers, Service Managers, and General Managers optimize their strategies and ultimately drive sales.

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DMS, DRM , CDP

DMS Outages Show Need For Redundancies: The Essential Role of CDPs in Leading Dealerships

Chase Hubner

We have advocated for years now for dealers to integrate three core technology platforms—DMS, CRM, and CDP—to enhance customer experience, boost online conversions, and increase customer lifetime value, some were (and still are) skeptical. DMS Outages and Data Feed Interruptions have starkly illustrated the critical importance of having all relevant customer data centralized and readily accessible.

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Elevation CDP Edifice Automotive Marketing

Maximizing Profits: The Power of A Managed Marketing CDP

Chase Hubner

Discover how leveraging a Managed Marketing Customer Data Platform (CDP) can transform your dealership's profitability. Exploring the Role of Managed Marketing CDPs in Dealerships Post-pandemic automotive marketing practices have stayed consistent. Dealer departments or agencies enlist wildly popular ad spaces on digital media, billboards, tv spots, and numerous other channels in order to vie for the attention of shoppers in their surrounding area.

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Case Study-Maserati of Wilmington Pike

Skip Soucie
Skip Soucie

Turbocharging Sales Through Reach and Reactivation Luxury dealership Maserati of Wilmington Pike knew they needed a streamlined marketing solution that could deliver on multiple fronts—but they also knew their own capabilities were already necessarily devoted to showroom operations. After a couple false starts with other partners, Edifice’s proven plan to accelerate their sales and service revenue more than intrigued them. With Edifice, they’ve seen steady growth in sales from outside their...

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Visit Edifice Automotive Marketing at Digital Dealer Conference & Expo 2023

Maximize Your Digital Dealer Experience: Here’s Why You Shouldn’t Miss Meeting Edifice Automotive Marketing in Las Vegas

Skip Soucie
Skip Soucie

The Digital Dealer Conference & Expo is right around the corner, and like you, we recognize its immense significance in the automotive industry. With the event slated to take place this October in Las Vegas, it's crucial to plan well to extract maximum value. In this article, we lay down actionable insights on optimizing your time at this game-changing event and present compelling reasons to meet with Edifice Automotive Marketing.

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Unlocking Revenue Potential: Focusing on Service Operations in the Automotive Landscape

Skip Soucie
Skip Soucie

In the ever-evolving automotive industry, expanding your dealership's revenue requires a shift in focus toward service operations. By increasing the value and gross profit of your average Repair Order (RO), you can drive profitability in your fixed operations and establish a deeper connection and lifetime value with your customers. Let's explore how embracing advanced diagnostics, preventive maintenance, and strategic upselling can transform each service visit into a revenue-enhancing...

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Mechanic at garage with car on lift behind him

Making Money or Making Excuses?

Skip Soucie
Skip Soucie

For the 40 years that I have been in the car business, dealers have complained about the "shortage" of technicians. This 40+ year "shortage" may be the new norm, and if so, Dealers who adapt will have the greatest chance for success.

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