Marketing success is too often measured in likes, clicks, and impressions. Sure, those numbers look great on a dashboard — but as any dealer knows, vanity metrics don’t close deals. The numbers that actually matter? Cars sold. ROs filled. Customers retained.
Vanity Metrics Don’t Sell Cars — Real Results Do
At Edifice, we’re not here to chase clout. We’re here to help you crush your goals.
We use powerful data and smart technology to solve the real business problems dealers face every day. Yes, KPIs and marketing metrics can show patterns and trends that can be insightful, but your problems aren't data insights. Your problems are things like slowing sales, low service traffic, or wasted ad spend. We deliver results that drive revenue, not just engagement.
Take one of our DFW Nissan partners, for example. They were ranked #7 in their market. Within three months of partnering with Edifice, they shot up to #2. How?
We identified exactly who in their area was in-market for a car. We delivered the right message at the right time. Then, we brought those buyers into the dealership — and we matched the data back to prove it. We didn’t just say we helped them sell cars. We showed it.
Vanity Metrics Are a Mask
Let’s be honest — big impressions and click-through rates feel good. But unless those clicks turn into conversations, visits, or actual purchases, they’re just noise.
Too many marketing agencies are content to focus on fluff metrics or strictly KPIs that sound (and can very well be) impressive but don’t actually impact your bottom line. Engagement doesn’t always equal intent — and it rarely equals a sale without smart strategy behind it.
Your goal isn’t to be popular. It’s to be profitable.
Dealerships run on tight timelines, tighter margins, and relentless pressure to perform. You don’t have the luxury of wasting budget on vague "brand awareness" campaigns that don’t pay off. Every marketing dollar should do one thing: work.
That’s why every decision we make in a campaign we run hinges upon a single question: Will this help the dealer sell or service more vehicles? If the answer isn’t yes, we go back to the drawing board.
We Don’t Guess — We Know Who’s Buying
Most agencies build audiences off ZIP codes and generic demographics. That’s a start — but go further.
Our data partnerships give us access to in-depth behavioral insights that tell us who is actively shopping, what they’re shopping for, what vehicle they have and are likely to seek out, and when they’re ready to buy. Then we build multichannel campaigns that bring those people to your store.
Here is the strategy we used with our Nissan DFW partner:
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Identify high-intent buyers
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Target by make, model, and service history
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Prioritize households most likely to convert
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Track marketing-to-sale/RO & match back the EXACT VIN number
We don't report leads. We deliver ready-to-buy customers who actually walk into your dealership.
Before You Renew with Your Current Agency… Ask This:
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Can they prove their campaigns generate actual sales or ROs?
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Are they reaching real in-market buyers or just spraying ads en-masse?
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Do they understand OEM requirements and co-op compliance?
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Can they show exactly where your money goes — and what it brings back?
If not, it might be time to work with someone who can.
Stop Chasing Clicks. Start Driving Results.
At Edifice, we’re obsessed with one thing: helping dealers win. Not with buzzwords. Not with gimmicks. But with fully transparent, data-driven, results-obsessed strategies that fill your showroom, not just your inbox.
If you're ready to go from #7 to the podium — or from quiet to crushing it — we’re ready to help.
Let’s talk.
