How to Approach Data Integrations in Phases
While each of the dozens of software systems most dealers use to aggregate data and operate hold valuable customer interaction data, not all sources are relevant for supporting typical use cases in a Customer Data Platform (CDP). By focusing on integrating key data sources—such as service schedulers, phone systems, and call centers—dealers can accelerate timelines to optimize operations and boost revenue. Once you've pinpointed the key areas your dealership should concentrate on, what is the...
Is Your Dealership Ready for the Impact of CDPs?
One of the biggest topics of discussion that will take place at NADA 2025 is the growing trend of CDP implementation. The capabilities dealerships will have to stay competitive in 2025 and beyond is incredible, but it's equally important to take a step back and evaluate the capability we have to integrate before jumping in headfirst.
How Many Data Sources Should Be Integrated Into My Automotive CDP?
As a dealership leader, you’re likely well aware of the vast amount of data generated by your business—from customer profiles and interactions to transaction histories. In fact, the average dealership has customer data (including PII, activity logs, actions, engagement, and transactional data) spread across 20+ different software systems. Depending on the dealership’s size and internal processes, this number can easily exceed 25 platforms, especially if they’ve built their own data lake.
Get Ready for NADA 2025: The Must-Attend Event for Dealership Leaders
NADA is right around the corner, and we couldn't be more excited! The NADA (National Automobile Dealers Association) Conference & Expo is one of the largest gatherings of automotive professionals in the U.S., and the 2025 event promises to deliver invaluable
The Pitfalls Of Relying Solely On Seasonal Marketing
In the automotive retail industry, the timing of new model introductions and the urgency to sell out current model-year inventory are crucial factors that significantly impact marketing and sales strategies.
Merchandising & Marketing: Holiday Strategies For Maximizing Year-End Profits
Selling aging units by the end of November is VITAL. Book values of these units are expected to decline rapidly starting January 1st and considerably more throughout 2025. As book values decrease, the finance-ability of these units also diminishes, leading to reduced margins, tougher negotiation processes, and buyer-financing challenges.
Boost Holiday Sales with Effective Email Strategies
Understanding the Power of Holiday Email Marketing The holiday season represents a golden opportunity to connect with customers and boost sales. Amidst the holly jolly hustle and bustle, email marketing emerges as a powerful tool, capable of cutting through the noise and making your dealership stand out. So how does your dealership make the most of it?