One of the biggest topics of discussion that will take place at NADA 2025 is the growing trend of CDP implementation. The capabilities dealerships will have to stay competitive in 2025 and beyond is incredible, but it's equally important to take a step back and evaluate the capability we have to integrate before jumping in headfirst.
As a dealership leader, you’re likely well aware of the vast amount of data generated by your business—from customer profiles and interactions to transaction histories. In fact, the average dealership has customer data (including PII, activity logs, actions, engagement, and transactional data) spread across 20+ different software systems. Depending on the dealership’s size and internal processes, this number can easily exceed 25 platforms, especially if they’ve built their own data lake.
NADA is right around the corner, and we couldn't be more excited! The NADA (National Automobile Dealers Association) Conference & Expo is one of the largest gatherings of automotive professionals in the U.S., and the 2025 event promises to deliver invaluable
In the automotive retail industry, the timing of new model introductions and the urgency to sell out current model-year inventory are crucial factors that significantly impact marketing and sales strategies.
Selling aging units by the end of November is VITAL. Book values of these units are expected to decline rapidly starting January 1st and considerably more throughout 2025. As book values decrease, the finance-ability of these units also diminishes, leading to reduced margins, tougher negotiation processes, and buyer-financing challenges.
Understanding the Power of Holiday Email Marketing The holiday season represents a golden opportunity to connect with customers and boost sales. Amidst the holly jolly hustle and bustle, email marketing emerges as a powerful tool, capable of cutting through the noise and making your dealership stand out. So how does your dealership make the most of it?
The holiday season is always a magical time of year, filled with twinkling lights, joyful gatherings, and the harmonious hymns of sales jingles in the air. For many dealers, this period is not only the most festive time of the year but also the most crucial, representing a significant portion of annual sales. However, standing out in a sea of holiday promotions and festive advertisements can be a challenge. So, let's dive into some strategies that can make your holiday revenue goals as easy as...
In the competitive landscape of the automotive industry, understanding your customers is paramount. For car dealerships, particularly new car dealerships, identifying the attributes that predict a consumer's likelihood to purchase can significantly enhance marketing efforts and improve conversion rates. In this blog, we will delve into the critical attributes that can help Sales Managers, Service Managers, and General Managers optimize their strategies and ultimately drive sales.
Boost Car Dealer Profitability with Edifice Auto Marketing: A Market Analysis Are you a car dealer looking to: Drive more conquest sales from outside your target market? Increase average RO size? Get more ROs?
