THE EDIFICE BLOG

data integrations

How to Approach Data Integrations in Phases

Chase Hubner

While each of the dozens of software systems most dealers use to aggregate data and operate hold valuable customer interaction data, not all sources are relevant for supporting typical use cases in a Customer Data Platform (CDP). By focusing on integrating key data sources—such as service schedulers, phone systems, and call centers—dealers can accelerate timelines to optimize operations and boost revenue. Once you've pinpointed the key areas your dealership should concentrate on, what is the...

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How Many Data Sources Should Be Integrated Into My Automotive CDP?

Chase Hubner

As a dealership leader, you’re likely well aware of the vast amount of data generated by your business—from customer profiles and interactions to transaction histories. In fact, the average dealership has customer data (including PII, activity logs, actions, engagement, and transactional data) spread across 20+ different software systems. Depending on the dealership’s size and internal processes, this number can easily exceed 25 platforms, especially if they’ve built their own data lake.

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Boost Holiday Sales with Effective Email Strategies

Boost Holiday Sales with Effective Email Strategies

Chase Hubner

Understanding the Power of Holiday Email Marketing The holiday season represents a golden opportunity to connect with customers and boost sales. Amidst the holly jolly hustle and bustle, email marketing emerges as a powerful tool, capable of cutting through the noise and making your dealership stand out. So how does your dealership make the most of it?

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Holiday Marketing Tips

Top Marketing Strategies for Car Dealerships This Holiday Season

Chase Hubner

The holiday season is always a magical time of year, filled with twinkling lights, joyful gatherings, and the harmonious hymns of sales jingles in the air. For many dealers, this period is not only the most festive time of the year but also the most crucial, representing a significant portion of annual sales. However, standing out in a sea of holiday promotions and festive advertisements can be a challenge. So, let's dive into some strategies that can make your holiday revenue goals as easy as...

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Car Dealer Target Audience

Grade Your Target Audience: 10 Consumer Metrics Car Dealerships Need To Analyze

Chase Hubner

In the competitive landscape of the automotive industry, understanding your customers is paramount. For car dealerships, particularly new car dealerships, identifying the attributes that predict a consumer's likelihood to purchase can significantly enhance marketing efforts and improve conversion rates. In this blog, we will delve into the critical attributes that can help Sales Managers, Service Managers, and General Managers optimize their strategies and ultimately drive sales.

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DMS, DRM , CDP

DMS Outages Show Need For Redundancies: The Essential Role of CDPs in Leading Dealerships

Chase Hubner

We have advocated for years now for dealers to integrate three core technology platforms—DMS, CRM, and CDP—to enhance customer experience, boost online conversions, and increase customer lifetime value, some were (and still are) skeptical. DMS Outages and Data Feed Interruptions have starkly illustrated the critical importance of having all relevant customer data centralized and readily accessible.

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Elevation CDP Edifice Automotive Marketing

Maximizing Profits: The Power of A Managed Marketing CDP

Chase Hubner

Discover how leveraging a Managed Marketing Customer Data Platform (CDP) can transform your dealership's profitability. Exploring the Role of Managed Marketing CDPs in Dealerships Post-pandemic automotive marketing practices have stayed consistent. Dealer departments or agencies enlist wildly popular ad spaces on digital media, billboards, tv spots, and numerous other channels in order to vie for the attention of shoppers in their surrounding area.

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