--- title: How to Approach Data Integrations in Phases description: Learn how to implement data integrations in phases to optimize dealership operations and drive measurable ROI with a strategic phased approach. image: https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/data%20integrations.jpeg --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) ![](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/data%20integrations.jpeg) # How to Approach Data Integrations in Phases Published by [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) on April 1, 2025 While each of the dozens of software systems most dealers use to aggregate data and operate hold valuable customer interaction data, not all sources are relevant for supporting typical use cases in a **Customer Data Platform (CDP)**. By focusing on integrating key data sources—such as service schedulers, phone systems, and call centers—dealers can accelerate timelines to optimize operations and boost revenue.  Once you've pinpointed the key areas your dealership should concentrate on, what is the most effective way to implement those changes? While the list of potential data sources for your CDP integration may seem long, it’s important to take a **phased approach**. The goal isn’t to overwhelm your team with too many integrations all at once, but to implement them in a way that drives quick wins and measurable ROI. Here’s a suggested roadmap for your CDP project: ### **Phase One - Core Data Integration** Start with the **fundamentals**—integrating the core data that will deliver the fastest ROI: - **DMS** - **CRM** - **Real-time website engagement** **data** - **Inbound / outbound phone calls** ### **Phase Two - Online Engagement & Ongoing Data Hygiene** Once the basics are in place, move on to integrating your online engagement tools and setting up **ongoing data hygiene** processes: - Website tools with **identity resolution** tags installed - **Trade**, **digital retailing**, **credit**, **service schedulers**, and other engagement platforms - **Data hygiene** partners (i.e., ongoing data cleaning and appending) ### **Phase Three - Data Activation** At this stage, you can begin activating the data across various marketing channels: - **Google Advertising**, **Social Media Ads**, **Streaming/CTV** ads - **Email platforms** outside of CRM - **SMS** and **direct mail** platforms Each phase and source integration should be planned carefully based on your **use cases** and **business objectives**. It’s essential to have a clear plan for each step of the integration process so that your team can stay focused and avoid unnecessary delays. ### **What CDP Implementation Should Look Like For Your Dealership** Once you've completed these phases, you should have a quality CDP integration and are able to seamlessly optimize your marketing, messaging, and data to eliminate time and target more effectively than ever before. At Edifice, we use Elevation, our custom CDP to deliver amazing results for our dealers. Elevation provides huge advantages to dealerships over their local competition by aggregating key data sources as outlined above in order to enhance marketing efforts and drive in better, more qualified shoppers and service customers to dealerships. You can assuredly hear more about this at [NADA 2025 this year](https://blog.edificeautomarketing.com/get-ready-for-nada-2025-the-must-attend-event-for-dealership-leaders). Hopefully we'll see you there to talk through this process in more detail! Click the link below to schedule some time to talk to one of our account executives to walk through what implementing a CDP like Elevation can do for your dealership.  [![FREE Market Analysis](https://no-cache.hubspot.com/cta/default/3474944/interactive-178190528275.png)](https://blog.edificeautomarketing.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJmckjUHEfpEwdon2xfwYi8d%2FLRY7I4mNiFz3vLZ2nAFwHoaEMVfepmN9u99cwQvyiaKTCa56ZEH5KixWqtoHjh5bexAiQ1r3Aa%2FXyjT6q591s3dQHygNOU3eQgh0WHjhoJWjBIk5wteKnsctZG1tOArJJJN4SU4aakxY8cNfzc%2F3bzenxTG0uRDukgJp6VIykszwdgKA%3D%3D&webInteractiveContentId=178190528275&portalId=3474944) Tags: [NADA](https://blog.edificeautomarketing.com/tag/nada), [CDP](https://blog.edificeautomarketing.com/tag/cdp) [Back to Blog](https://blog.edificeautomarketing.com) ## Related Articles ## [Tips For Dealerships Regarding COVID-19 Updates](https://blog.edificeautomarketing.com/tips-for-dealerships-regarding-covid-19-updates) There seems to be light on the horizon. This past weekend, a number of states began their own respective "Phase 1" of carefully reopening businesses and lifting restrictions. With this in mind, here’s some insight on what dealers can do to start... [Read More](https://blog.edificeautomarketing.com/tips-for-dealerships-regarding-covid-19-updates) ## [Get Ready for the End of Third-Party Cookies: Marketing with Edifice](https://blog.edificeautomarketing.com/google-data) Although the cookie is crumbling, marketing campaigns with Edifice won’t be disrupted. [Read More](https://blog.edificeautomarketing.com/google-data) ## [How Many Data Sources Should Be Integrated Into My Automotive CDP?](https://blog.edificeautomarketing.com/how-many-data-sources-should-be-integrated-into-my-automotive-cdp) As a dealership leader, you’re likely well aware of the vast amount of data generated by your business—from customer profiles and interactions to transaction histories. In fact, the average dealership has customer data (including PII, activity logs,... 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