THE EDIFICE BLOG

Boost Your Service Profits by Promoting Your Service Department

Hale Soucie

It goes without saying that most auto dealerships focus on selling cars. But did you know that the best way to boost your overall profitability is not through new and used car sales—but through your service lane? By focusing solely on selling cars, many auto dealerships overlook an even easier—and less costly—market: existing car owners. Getting repeat business from vehicle owners is a strong differentiator for any dealership, and that’s why promoting your service department to vehicle owners...

Slay the Holidays with 5 Marketing Strategies for Your Service Centers

RICH JAKUBOWSKI

With low inventories, no used-car inventory, and more, it’s a great time to focus on your service centers and drive more traffic through the doors of your dealership. Use these 5 service center marketing strategies to beat holiday profit averages this year and stay ahead of the competition!

How to Generate Buzz for Your Automotive Dealership on Black Friday

Ken Graham

With Black Friday right around the corner, auto dealerships are gearing up to celebrate this national shopping day with some serious deals on some of the hottest new models on the market. However, it's not enough to open your doors on Black Friday morning and expect customers to flood in through your doors by noon. While Black Friday certainly offers tremendous opportunities for generating buzz about your dealership, you also need to take time to plan ahead to make the most of this chance at...

Get Ready for the End of Third-Party Cookies: Marketing with Edifice

Skip Soucie

Although the cookie is crumbling, marketing campaigns with Edifice won’t be disrupted.

Why choosing an auto marketing agency is your best decision yet.

Ken Graham

Four Paid Media Strategies for Auto Service Centers

Connor Soucie

4 Paid Media Strategies for Auto Service Centers

5 TIPS TO INCREASE SERVICE SALES DURING THE RUBBER SHORTAGE

Ken Graham

5 Easy Ways Auto Dealerships Should Use Google My Business

Skip Soucie

Google My Business is a necessity in the auto industry. We previously covered how important your listing is when it comes to increasing your Google ranking, but it's far from a "set it and forget it" aspect to your marketing.

10 Fast Steps to Success in Dealership Service & Sales

Ken Graham