Slay The Holidays With These 5 Dealership Marketing Strategies

The holiday season is here, and with it comes Americans’ readiness to shop the best deals of the season. While it’s common knowledge that US shoppers are ready to throw down serious cash for Christmas presents—around $1,000—it’s also true that they’re far and away more likely to buy a car at this time: Automotive sales spike in the end-of-year holiday season for both luxury auto brands, such as Tesla, Land Rover, and Lexus, and non-luxury brands:

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2021 Digital Strategies to Accelerate Your Dealership’s Sales

As we continue into the second decade of the 21st century, there’s no denying that marketing has changed, especially in the auto industry. In years past, a dealership could put up a billboard or record a radio commercial and call it a day. However, today’s consumers are demanding more—more social media presence, more mobile-friendly websites, and more online reviews. And unfortunately, as soon as your dealership falls behind in those demands, your competitors will gladly take up the slack.

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Keep Calm And Sell More Cars

Let's face it - these past few months have been hectic to say the least. However, regardless of everything that's been going on, things are looking up, especially regarding the COVID-19 downturn. During this time, we've seen many CMOs and General Managers push through in spite of the challenges.

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