--- title: Edifice Automotive | Dealer Marketing Blog (3) description: The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. (3) --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) # THE EDIFICE BLOG --- [![DMS, DRM , CDP](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/Car%20dealership%20employees%20talking%20to%20customers%20or%20looking%20at%20a%20computer.jpeg)](https://blog.edificeautomarketing.com/dms-outages-show-need-for-redundancies-the-essential-role-of-cdps-in-leading-dealerships) ## [DMS Outages Show Need For Redundancies: The Essential Role of CDPs in Leading Dealerships](https://blog.edificeautomarketing.com/dms-outages-show-need-for-redundancies-the-essential-role-of-cdps-in-leading-dealerships) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) September 3, 2024 We have advocated for years now for dealers to integrate three core technology platforms—DMS, CRM, and CDP—to enhance customer experience, boost online conversions, and increase customer lifetime value, some were (and still are) skeptical. DMS Outages and Data Feed Interruptions have starkly illustrated the critical importance of having all relevant customer data centralized and readily accessible. [Read more](https://blog.edificeautomarketing.com/dms-outages-show-need-for-redundancies-the-essential-role-of-cdps-in-leading-dealerships) [![Elevation CDP Edifice Automotive Marketing](https://blog.edificeautomarketing.com/hubfs/Screen%20Shot%202024-07-23%20at%2012.26.50%20PM.png)](https://blog.edificeautomarketing.com/maximizing-profits-the-power-of-managed-marketing-cdp) ## [Maximizing Profits: The Power of A Managed Marketing CDP](https://blog.edificeautomarketing.com/maximizing-profits-the-power-of-managed-marketing-cdp) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) August 13, 2024 Discover how leveraging a Managed Marketing Customer Data Platform (CDP) can transform your dealership's profitability. Exploring the Role of Managed Marketing CDPs in Dealerships Post-pandemic automotive marketing practices have stayed consistent. Dealer departments or agencies enlist wildly popular ad spaces on digital media, billboards, tv spots, and numerous other channels in order to vie for the attention of shoppers in their surrounding area. [Read more](https://blog.edificeautomarketing.com/maximizing-profits-the-power-of-managed-marketing-cdp) [![](https://blog.edificeautomarketing.com/hubfs/13416984_1706153832971779_1046330802606226485_o.jpeg)](https://blog.edificeautomarketing.com/case-study-maserati-of-wilmington-pike) ## [Case Study-Maserati of Wilmington Pike](https://blog.edificeautomarketing.com/case-study-maserati-of-wilmington-pike) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) October 23, 2023 Turbocharging Sales Through Reach and Reactivation Luxury dealership Maserati of Wilmington Pike knew they needed a streamlined marketing solution that could deliver on multiple fronts—but they also knew their own capabilities were already necessarily devoted to showroom operations. After a couple false starts with other partners, Edifice’s proven plan to accelerate their sales and service revenue more than intrigued them. With Edifice, they’ve seen steady growth in sales from outside their... [Read more](https://blog.edificeautomarketing.com/case-study-maserati-of-wilmington-pike) [![](https://blog.edificeautomarketing.com/hubfs/sales-acceleration-tools-770x480.jpeg)](https://blog.edificeautomarketing.com/accelerate-your-sales-strategies-for-a-fresh-2024-start) ## [Accelerate Your Sales: Strategies to Clear Out 2023 Inventory for a Fresh 2024 Start](https://blog.edificeautomarketing.com/accelerate-your-sales-strategies-for-a-fresh-2024-start) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) October 23, 2023 As the year progresses, inventory turnover becomes increasingly critical for car dealerships. Balancing the old and new—specifically, clearing out the 2023 models to make room for the 2024 lineup—is an art form. In this article, we delve into actionable and, dare we say, groundbreaking strategies that can help you accomplish this efficiently and profitably. [Read more](https://blog.edificeautomarketing.com/accelerate-your-sales-strategies-for-a-fresh-2024-start) [![Visit Edifice Automotive Marketing at Digital Dealer Conference & Expo 2023](https://blog.edificeautomarketing.com/hubfs/website-refresh/las-vegas-strip-smaller.webp)](https://blog.edificeautomarketing.com/maximize-your-digital-dealer-experience) ## [Maximize Your Digital Dealer Experience: Here’s Why You Shouldn’t Miss Meeting Edifice Automotive Marketing in Las Vegas](https://blog.edificeautomarketing.com/maximize-your-digital-dealer-experience) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) September 28, 2023 The Digital Dealer Conference & Expo is right around the corner, and like you, we recognize its immense significance in the automotive industry. With the event slated to take place this October in Las Vegas, it's crucial to plan well to extract maximum value. In this article, we lay down actionable insights on optimizing your time at this game-changing event and present compelling reasons to meet with Edifice Automotive Marketing. [Read more](https://blog.edificeautomarketing.com/maximize-your-digital-dealer-experience) [![](https://blog.edificeautomarketing.com/hubfs/Screen%20Shot%202023-07-17%20at%209.27.13%20AM.png)](https://blog.edificeautomarketing.com/unlocking-revenue-potential-focusing-on-service-operations-in-the-automotive-landscape) ## [Unlocking Revenue Potential: Focusing on Service Operations in the Automotive Landscape](https://blog.edificeautomarketing.com/unlocking-revenue-potential-focusing-on-service-operations-in-the-automotive-landscape) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) July 17, 2023 In the ever-evolving automotive industry, expanding your dealership's revenue requires a shift in focus toward service operations. By increasing the value and gross profit of your average Repair Order (RO), you can drive profitability in your fixed operations and establish a deeper connection and lifetime value with your customers. Let's explore how embracing advanced diagnostics, preventive maintenance, and strategic upselling can transform each service visit into a revenue-enhancing... [Read more](https://blog.edificeautomarketing.com/unlocking-revenue-potential-focusing-on-service-operations-in-the-automotive-landscape) [![Mechanic at garage with car on lift behind him](https://blog.edificeautomarketing.com/hubfs/Smiling%20mechanic%20using%20a%20tablet%20pc%20at%20the%20repair%20garage.jpeg)](https://blog.edificeautomarketing.com/stop-making-excuses-start-making-money) ## [Making Money or Making Excuses?](https://blog.edificeautomarketing.com/stop-making-excuses-start-making-money) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) August 4, 2022 For the 40 years that I have been in the car business, dealers have complained about the "shortage" of technicians. This 40+ year "shortage" may be the new norm, and if so, Dealers who adapt will have the greatest chance for success. [Read more](https://blog.edificeautomarketing.com/stop-making-excuses-start-making-money) [![person writing on paper](https://blog.edificeautomarketing.com/hubfs/helloquence-OQMZwNd3ThU-unsplash.jpg)](https://blog.edificeautomarketing.com/what-causes-a-dealership-to-overtake-their-competitors) ## [What causes a dealership to overtake their competitors?](https://blog.edificeautomarketing.com/what-causes-a-dealership-to-overtake-their-competitors) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) March 31, 2022 What Makes A Profitable Dealership? - Brand - Personnel - Processes - Capacity - Marketing - Car Selection - Price [Read more](https://blog.edificeautomarketing.com/what-causes-a-dealership-to-overtake-their-competitors) [![How to future-proof your dealership](https://blog.edificeautomarketing.com/hubfs/Edifice_NADA%20and%20the%20Future_Social_Feb%2022_Linkedn1.png)](https://blog.edificeautomarketing.com/experience-the-future) ## [NADA 2022: How Dealerships Can Anticipate and “Experience the Future”](https://blog.edificeautomarketing.com/experience-the-future) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) March 1, 2022 Conversations about the future of the automotive industry have typically focused on electric vehicles. However, as the market rapidly changes, it’s clear that the future of this industry means more than just EVs. [Read more](https://blog.edificeautomarketing.com/experience-the-future) [First](https://blog.edificeautomarketing.com/) [Prev](https://blog.edificeautomarketing.com/page/2) [1](https://blog.edificeautomarketing.com/) [2](https://blog.edificeautomarketing.com/page/2) [3](https://blog.edificeautomarketing.com/page/3) [4](https://blog.edificeautomarketing.com/page/4) [5](https://blog.edificeautomarketing.com/page/5) [Next](https://blog.edificeautomarketing.com/page/4) [Last](https://blog.edificeautomarketing.com/page/17) [![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/) ### Connect with us - [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive) - [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/) - [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) - [Privacy Policy](http://www.edificeautomarketing.com/privacy) Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). 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