THE EDIFICE BLOG

Visit Edifice Automotive Marketing at Digital Dealer Conference & Expo 2023

Maximize Your Digital Dealer Experience: Here’s Why You Shouldn’t Miss Meeting Edifice Automotive Marketing in Las Vegas

Skip Soucie
Skip Soucie

The Digital Dealer Conference & Expo is right around the corner, and like you, we recognize its immense significance in the automotive industry. With the event slated to take place this October in Las Vegas, it's crucial to plan well to extract maximum value. In this article, we lay down actionable insights on optimizing your time at this game-changing event and present compelling reasons to meet with Edifice Automotive Marketing.

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Unlocking Revenue Potential: Focusing on Service Operations in the Automotive Landscape

Skip Soucie
Skip Soucie

In the ever-evolving automotive industry, expanding your dealership's revenue requires a shift in focus toward service operations. By increasing the value and gross profit of your average Repair Order (RO), you can drive profitability in your fixed operations and establish a deeper connection and lifetime value with your customers. Let's explore how embracing advanced diagnostics, preventive maintenance, and strategic upselling can transform each service visit into a revenue-enhancing...

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Mechanic at garage with car on lift behind him

Making Money or Making Excuses?

Skip Soucie
Skip Soucie

For the 40 years that I have been in the car business, dealers have complained about the "shortage" of technicians. This 40+ year "shortage" may be the new norm, and if so, Dealers who adapt will have the greatest chance for success.

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Top 3 trends and strategies

NADA 2022: Top 3 Trends & Strategies to Watch

Hale Soucie
Hale Soucie

It’s no secret that the annual NADA Convention is one of the most important trade shows in the automotive industry today. With an expected 15,000 attendees and over 500 exhibitors, there is much to see, do, and learn at this year’s NADA taking place March 10–13, 2022, at the Las Vegas Convention Center.

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Boost dealership profits by promoting your service department

Boost Your Service Profits by Promoting Your Service Department

Hale Soucie
Hale Soucie

It goes without saying that most auto dealerships focus on selling cars. But did you know that the best way to boost your overall profitability is not through new and used car sales—but through your service lane? By focusing solely on selling cars, many auto dealerships overlook an even easier—and less costly—market: existing car owners. Getting repeat business from vehicle owners is a strong differentiator for any dealership, and that’s why promoting your service department to vehicle owners...

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