--- title: Making Money or Making Excuses? description: For the 40 years that I have been in and around the car industry, dealers have lamented the 'shortage' of technicians. image: https://blog.edificeautomarketing.com/hubfs/Smiling%20mechanic%20using%20a%20tablet%20pc%20at%20the%20repair%20garage.jpeg --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) ![](https://blog.edificeautomarketing.com/hubfs/Smiling%20mechanic%20using%20a%20tablet%20pc%20at%20the%20repair%20garage.jpeg) # Making Money or Making Excuses? Published by [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) on August 4, 2022        For the 40 years that I have been in the car business, dealers have complained about the "shortage" of technicians. This 40+ year "shortage" *may*  be the new norm, and if so, Dealers who adapt will have the greatest chance for success. Successful Dealers *will* grow their business. Successful Dealers will ask questions like: "How can I grow my Service business in this environment?". Let's explore two options: 1\. Increase Number of RO’s 2\. Increase Revenue per RO The tech "shortage" directly affects the amount of ROs a Service Department can produce, making Increasing the number of ROs implausible. That leaves increasing Revenue (Dollars) per RO. How can that be done? *Join* our Dealer Partners! Experience *substantial* *increases* in Dollars per RO... *Without changing any one of your processes!* Click below to find out! [![I Want To Learn More](https://no-cache.hubspot.com/cta/default/3474944/06fe3a1c-6bc3-4521-9983-b74114ec234a.png)](https://cta-redirect.hubspot.com/cta/redirect/3474944/06fe3a1c-6bc3-4521-9983-b74114ec234a) Tags: [Service Department Marketing](https://blog.edificeautomarketing.com/tag/service-department-marketing), [Automotive Industry Trends](https://blog.edificeautomarketing.com/tag/automotive-industry-trends), [Fixed Ops](https://blog.edificeautomarketing.com/tag/fixed-ops) [Back to Blog](https://blog.edificeautomarketing.com) ## Related Articles ## [Does Auto Brand Demand Dictate Market Performance For Dealerships?](https://blog.edificeautomarketing.com/does-auto-brand-demand-dictate-market-performance-for-dealerships) Yes and No. Yes, less demand for your brand means less of that brand sold in relationship to other brands in your market area. That's a given. However, the demand for your brand does not have to limit your individual dealership’s performance. Your... [Read More](https://blog.edificeautomarketing.com/does-auto-brand-demand-dictate-market-performance-for-dealerships) ## [What Are Your Dealership's Goals? What Are You Doing About Them?](https://blog.edificeautomarketing.com/what-are-your-dealerships-goals-what-are-you-doing-about-them) We’ve seen huge changes in the industry in the last 15 or so years that have forever changed how customers shop for cars, and in turn how dealers should be engaging and selling to them. Now more than ever it is important to have a Marketing Strategy. [Read More](https://blog.edificeautomarketing.com/what-are-your-dealerships-goals-what-are-you-doing-about-them) ## [Black Friday and What it Means for Dealers](https://blog.edificeautomarketing.com/black-friday-2018) Black Friday.Typically regarded as the first day of the Christmas shopping season, stores offer special prices and deals that result in a mad dash of frenzied shoppers the day after Thanksgiving. Some people dread the crowds and traffic, but almost... 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