For the 40 years that I have been in the car business, dealers have complained about the "shortage" of technicians. This 40+ year "shortage" may be the new norm, and if so, Dealers who adapt will have the greatest chance for success.
Conversations about the future of the automotive industry have typically focused on electric vehicles. However, as the market rapidly changes, it’s clear that the future of this industry means more than just EVs.
It’s no secret that the annual NADA Convention is one of the most important trade shows in the automotive industry today. With an expected 15,000 attendees and over 500 exhibitors, there is much to see, do, and learn at this year’s NADA taking place March 10–13, 2022, at the Las Vegas Convention Center.
Prepare your dealership for increased inventory (and the threat of decreased profit margins) by promoting your service center now.
Although the cookie is crumbling, marketing campaigns with Edifice won’t be disrupted.
4 Paid Media Strategies for Auto Service Centers
Tips for Effective Merchandising of Your Automotive Inventory
Leveraging your positive reviews can help more customers find you.
