--- title: Edifice Automotive | Dealer Marketing Blog | Automotive Industry Trends description: Automotive Industry Trends | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) # THE EDIFICE BLOG --- [![Customer Data Platform](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/Create%20a%20dynamic%2c%20visually%20engaging%20image%20that%20conveys%20the%20power%20of%20datadriven%20marketing%2c%20with%20a%20focus%20on%20customer%20data%20platforms%20CDP%20and%20their%20impact-1.jpeg)](https://blog.edificeautomarketing.com/unlocking-the-power-of-your-customer-data-platform-for-maximum-impact) ## [Unlocking the Power of Your Customer Data Platform for Maximum Impact](https://blog.edificeautomarketing.com/unlocking-the-power-of-your-customer-data-platform-for-maximum-impact) [Hannah Hubner](https://blog.edificeautomarketing.com/author/hannah-hubner) March 11, 2025 In today’s digital landscape, leveraging data effectively is a game-changer for businesses looking to enhance customer engagement and boost revenue. A well-implemented Customer Data Platform (CDP) is no longer just an advantage—it’s a necessity. Let’s explore how you can maximize the potential of your CDP to drive sales, streamline operations, and future-proof your marketing strategies. [Read more](https://blog.edificeautomarketing.com/unlocking-the-power-of-your-customer-data-platform-for-maximum-impact) [![](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20bustling%20conference%20scene.jpeg)](https://blog.edificeautomarketing.com/get-ready-for-nada-2025-the-must-attend-event-for-dealership-leaders) ## [Get Ready for NADA 2025: The Must-Attend Event for Dealership Leaders](https://blog.edificeautomarketing.com/get-ready-for-nada-2025-the-must-attend-event-for-dealership-leaders) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) January 9, 2025 NADA is right around the corner, and we couldn't be more excited! The NADA (National Automobile Dealers Association) Conference & Expo is one of the largest gatherings of automotive professionals in the U.S., and the 2025 event promises to deliver invaluable [Read more](https://blog.edificeautomarketing.com/get-ready-for-nada-2025-the-must-attend-event-for-dealership-leaders) [![Mechanic at garage with car on lift behind him](https://blog.edificeautomarketing.com/hubfs/Smiling%20mechanic%20using%20a%20tablet%20pc%20at%20the%20repair%20garage.jpeg)](https://blog.edificeautomarketing.com/stop-making-excuses-start-making-money) ## [Making Money or Making Excuses?](https://blog.edificeautomarketing.com/stop-making-excuses-start-making-money) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) August 4, 2022 For the 40 years that I have been in the car business, dealers have complained about the "shortage" of technicians. This 40+ year "shortage" may be the new norm, and if so, Dealers who adapt will have the greatest chance for success. [Read more](https://blog.edificeautomarketing.com/stop-making-excuses-start-making-money) [![How to future-proof your dealership](https://blog.edificeautomarketing.com/hubfs/Edifice_NADA%20and%20the%20Future_Social_Feb%2022_Linkedn1.png)](https://blog.edificeautomarketing.com/experience-the-future) ## [NADA 2022: How Dealerships Can Anticipate and “Experience the Future”](https://blog.edificeautomarketing.com/experience-the-future) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) March 1, 2022 Conversations about the future of the automotive industry have typically focused on electric vehicles. However, as the market rapidly changes, it’s clear that the future of this industry means more than just EVs. [Read more](https://blog.edificeautomarketing.com/experience-the-future) [![Top 3 trends and strategies ](https://blog.edificeautomarketing.com/hubfs/Edifice_NADA%20Top%203%20Trends_Social_Feb%2022_LinkedIn1.png)](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) ## [NADA 2022: Top 3 Trends & Strategies to Watch](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) February 7, 2022 It’s no secret that the annual NADA Convention is one of the most important trade shows in the automotive industry today. With an expected 15,000 attendees and over 500 exhibitors, there is much to see, do, and learn at this year’s NADA taking place March 10–13, 2022, at the Las Vegas Convention Center. [Read more](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) [![Maximize dealer profits in 2022](https://blog.edificeautomarketing.com/hubfs/New%20Year%2c%20New%20Strategy_LinkedIn1-1.png)](https://blog.edificeautomarketing.com/new-year-new-strategy) ## [New Year, New Strategy: How to Maximize Dealership Profits In 2022](https://blog.edificeautomarketing.com/new-year-new-strategy) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) January 18, 2022 Prepare your dealership for increased inventory (and the threat of decreased profit margins) by promoting your service center now. [Read more](https://blog.edificeautomarketing.com/new-year-new-strategy) [![cookies screenshot](https://blog.edificeautomarketing.com/hubfs/NOVEMBER%202021/Screen%20Shot%202021-11-03%20at%206.20.39%20PM.png)](https://blog.edificeautomarketing.com/google-data) ## [Get Ready for the End of Third-Party Cookies: Marketing with Edifice](https://blog.edificeautomarketing.com/google-data) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) November 3, 2021 Although the cookie is crumbling, marketing campaigns with Edifice won’t be disrupted. [Read more](https://blog.edificeautomarketing.com/google-data) [![](https://blog.edificeautomarketing.com/hubfs/Why%20Hire%20Marketing_Sept_4-01-1.png)](https://blog.edificeautomarketing.com/hire-automotive-marketing-agency) ## [Why choosing an auto marketing agency is your best decision yet.](https://blog.edificeautomarketing.com/hire-automotive-marketing-agency) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) October 6, 2021 [Read more](https://blog.edificeautomarketing.com/hire-automotive-marketing-agency) [![](https://blog.edificeautomarketing.com/hubfs/Paid%20Media%20Strategies_Sept_1-01-1.png)](https://blog.edificeautomarketing.com/four-paid-media-strategies) ## [Four Paid Media Strategies for Auto Service Centers](https://blog.edificeautomarketing.com/four-paid-media-strategies) ![ Connor Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Connor-Soucie.webp) [Connor Soucie](https://blog.edificeautomarketing.com/author/connor-soucie) September 22, 2021 4 Paid Media Strategies for Auto Service Centers [Read more](https://blog.edificeautomarketing.com/four-paid-media-strategies) [1](https://blog.edificeautomarketing.com/tag/automotive-industry-trends) [2](https://blog.edificeautomarketing.com/tag/automotive-industry-trends/page/2) [3](https://blog.edificeautomarketing.com/tag/automotive-industry-trends/page/3) [Next](https://blog.edificeautomarketing.com/tag/automotive-industry-trends/page/2) [Last](https://blog.edificeautomarketing.com/tag/automotive-industry-trends/page/3) [![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/) ### Connect with us - [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive) - [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/) - [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) - [Privacy Policy](http://www.edificeautomarketing.com/privacy) Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). All Rights Reserved.