THE EDIFICE BLOG

How to Turn Aging Units and Cold Leads Into Profit

Hannah Hubner

September 10, 2025

Discover how targeted marketing can help dealerships boost sales and service profits by addressing aging inventory and lost leads. The Challenges Facing Dealerships In today's highly competitive automotive market, dealerships face numerous challenges. Aging inventory sitting on the lot and leads slipping through the CRM are two of the most significant issues, costing dealerships thousands of dollars every month. These missed opportunities not only hurt the bottom line but also result in...

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Clicks Don’t Sell Cars: What You REALLY Need from Marketing Vendors

Hannah Hubner

July 9, 2025

Marketing success is too often measured in likes, clicks, and impressions. Sure, those numbers look great on a dashboard — but as any dealer knows, vanity metrics don’t close deals. The numbers that actually matter? Cars sold. ROs filled. Customers retained.

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Unlocking the Power of Your Customer Data Platform for Maximum Impact

Hannah Hubner

March 11, 2025

In today’s digital landscape, leveraging data effectively is a game-changer for businesses looking to enhance customer engagement and boost revenue. A well-implemented Customer Data Platform (CDP) is no longer just an advantage—it’s a necessity. Let’s explore how you can maximize the potential of your CDP to drive sales, streamline operations, and future-proof your marketing strategies.

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