THE EDIFICE BLOG

Vendor Accountability

Measuring Vendor Accountability: Key Metrics for Car Dealership Success

Skip Soucie
Skip Soucie

In the highly competitive automotive market, dealerships depend heavily on third-party vendors to help drive sales, generate leads, and enhance the customer experience. These vendors play an essential role in the dealership’s growth, whether they provide digital marketing services, lead generation, or CRM solutions. However, to ensure that these partnerships deliver tangible results, dealerships must establish clear expectations, track the right performance metrics, and focus on long-term...

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Is Your Dealership Ready for the Impact of CDPs?

Skip Soucie
Skip Soucie

One of the biggest topics of discussion that will take place at NADA 2025 is the growing trend of CDP implementation. The capabilities dealerships will have to stay competitive in 2025 and beyond is incredible, but it's equally important to take a step back and evaluate the capability we have to integrate before jumping in headfirst.

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Case Study-Maserati of Wilmington Pike

Skip Soucie
Skip Soucie

Turbocharging Sales Through Reach and Reactivation Luxury dealership Maserati of Wilmington Pike knew they needed a streamlined marketing solution that could deliver on multiple fronts—but they also knew their own capabilities were already necessarily devoted to showroom operations. After a couple false starts with other partners, Edifice’s proven plan to accelerate their sales and service revenue more than intrigued them. With Edifice, they’ve seen steady growth in sales from outside their...

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Visit Edifice Automotive Marketing at Digital Dealer Conference & Expo 2023

Maximize Your Digital Dealer Experience: Here’s Why You Shouldn’t Miss Meeting Edifice Automotive Marketing in Las Vegas

Skip Soucie
Skip Soucie

The Digital Dealer Conference & Expo is right around the corner, and like you, we recognize its immense significance in the automotive industry. With the event slated to take place this October in Las Vegas, it's crucial to plan well to extract maximum value. In this article, we lay down actionable insights on optimizing your time at this game-changing event and present compelling reasons to meet with Edifice Automotive Marketing.

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Unlocking Revenue Potential: Focusing on Service Operations in the Automotive Landscape

Skip Soucie
Skip Soucie

In the ever-evolving automotive industry, expanding your dealership's revenue requires a shift in focus toward service operations. By increasing the value and gross profit of your average Repair Order (RO), you can drive profitability in your fixed operations and establish a deeper connection and lifetime value with your customers. Let's explore how embracing advanced diagnostics, preventive maintenance, and strategic upselling can transform each service visit into a revenue-enhancing...

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