THE EDIFICE BLOG

Case Study-Maserati of Wilmington Pike

Skip Soucie

October 23, 2023

Turbocharging Sales Through Reach and Reactivation Luxury dealership Maserati of Wilmington Pike knew they needed a streamlined marketing solution that could deliver on multiple fronts—but they also knew their own capabilities were already necessarily devoted to showroom operations. After a couple false starts with other partners, Edifice’s proven plan to accelerate their sales and service revenue more than intrigued them. With Edifice, they’ve seen steady growth in sales from outside their...

Read more

Accelerate Your Sales: Strategies to Clear Out 2023 Inventory for a Fresh 2024 Start

Skip Soucie

October 23, 2023

As the year progresses, inventory turnover becomes increasingly critical for car dealerships. Balancing the old and new—specifically, clearing out the 2023 models to make room for the 2024 lineup—is an art form. In this article, we delve into actionable and, dare we say, groundbreaking strategies that can help you accomplish this efficiently and profitably.

Read more

Maximize Your Digital Dealer Experience: Here’s Why You Shouldn’t Miss Meeting Edifice Automotive Marketing in Las Vegas

Skip Soucie

September 28, 2023

The Digital Dealer Conference & Expo is right around the corner, and like you, we recognize its immense significance in the automotive industry. With the event slated to take place this October in Las Vegas, it's crucial to plan well to extract maximum value. In this article, we lay down actionable insights on optimizing your time at this game-changing event and present compelling reasons to meet with Edifice Automotive Marketing.

Read more

Unlocking Revenue Potential: Focusing on Service Operations in the Automotive Landscape

Skip Soucie

July 17, 2023

In the ever-evolving automotive industry, expanding your dealership's revenue requires a shift in focus toward service operations. By increasing the value and gross profit of your average Repair Order (RO), you can drive profitability in your fixed operations and establish a deeper connection and lifetime value with your customers. Let's explore how embracing advanced diagnostics, preventive maintenance, and strategic upselling can transform each service visit into a revenue-enhancing...

Read more

Making Money or Making Excuses?

Skip Soucie

August 4, 2022

For the 40 years that I have been in the car business, dealers have complained about the "shortage" of technicians. This 40+ year "shortage" may be the new norm, and if so, Dealers who adapt will have the greatest chance for success.

Read more

Get Ready for the End of Third-Party Cookies: Marketing with Edifice

Skip Soucie

November 3, 2021

Although the cookie is crumbling, marketing campaigns with Edifice won’t be disrupted.

Read more

5 Easy Ways Auto Dealerships Should Use Google My Business

Skip Soucie

July 14, 2021

Google My Business is a necessity in the auto industry. We previously covered how important your listing is when it comes to increasing your Google ranking, but it's far from a "set it and forget it" aspect to your marketing.

Read more

How To Increase Leads During And After COVID-19

Skip Soucie

July 14, 2020

Regardless of how we all feel about COVID, it's become a massive part of our society in this current time. However, instead of looking at its impacts negatively, we want to focus on the strong opportunity the situation could present.

Read more

Keep Calm And Sell More Cars

Skip Soucie

June 22, 2020

Let's face it - these past few months have been hectic to say the least. However, regardless of everything that's been going on, things are looking up, especially regarding the COVID-19 downturn. During this time, we've seen many CMOs and General Managers push through in spite of the challenges.

Read more