--- title: Edifice Automotive | Dealer Marketing Blog | Skip Soucie (4) description: The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. (4) --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) # THE EDIFICE BLOG --- [![Why Business Listings Are Crucial To Your Dealership](https://blog.edificeautomarketing.com/hubfs/Edifice%20Blog%20Image%20Template%20(7).png)](https://blog.edificeautomarketing.com/why-business-listings-are-crucial-to-your-dealership) ## [Why Business Listings Are Crucial To Your Dealership](https://blog.edificeautomarketing.com/why-business-listings-are-crucial-to-your-dealership) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) November 23, 2019 Consumer perception and trust are major factors in the buyer's journey and purchase decision. Since 86% of buyers start their journey online, having an understanding of how and where people talk about your business should be a focal point within your digital marketing efforts. When a prospect trusts your dealership, they are more likely to purchase from you. One of the best ways to demonstrate sales and service credibility is by using local business listings to generate positive reviews and... [Read more](https://blog.edificeautomarketing.com/why-business-listings-are-crucial-to-your-dealership) [![4 Genius Auto Dealership Marketing Tactics You Should Try](https://blog.edificeautomarketing.com/hubfs/Edifice%20Blog%20Image%20Template%20(6).png)](https://blog.edificeautomarketing.com/4-genius-auto-dealership-marketing-tactics-you-should-try) ## [4 Genius Auto Dealership Marketing Tactics You Should Try](https://blog.edificeautomarketing.com/4-genius-auto-dealership-marketing-tactics-you-should-try) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) November 19, 2019 These days, buyers have seen everything under the sun when it comes to car advertising. While you shouldn't veer away from "tried-and-true" marketing methods, there are newer tactics that could help off-set your strategies and drive that extra 10% you might be missing. [Read more](https://blog.edificeautomarketing.com/4-genius-auto-dealership-marketing-tactics-you-should-try) [![The Car Dealer's Black Friday Checklist: 5 Tips To Increase Your Sales](https://blog.edificeautomarketing.com/hubfs/Depositphotos_218029402_xl-2015.jpg)](https://blog.edificeautomarketing.com/the-car-dealers-black-friday-marketing-checklist) ## [Your Dealership's Black Friday Marketing Checklist](https://blog.edificeautomarketing.com/the-car-dealers-black-friday-marketing-checklist) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) November 12, 2019 Black Friday is just around the corner. Is your dealership ready? [Read more](https://blog.edificeautomarketing.com/the-car-dealers-black-friday-marketing-checklist) [![Edifice Blog Image Template (4)](https://blog.edificeautomarketing.com/hubfs/Edifice%20Blog%20Image%20Template%20(4).png)](https://blog.edificeautomarketing.com/7-brilliant-dealership-ppc-strategies-you-need-to-run) ## [7 Brilliant Dealership PPC Strategies You Need To Run](https://blog.edificeautomarketing.com/7-brilliant-dealership-ppc-strategies-you-need-to-run) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) November 2, 2019 Paid ads are a staple in any savvy dealership's marketing strategy, but are yours in need of a little inspiration? [Read more](https://blog.edificeautomarketing.com/7-brilliant-dealership-ppc-strategies-you-need-to-run) [![helloquence-OQMZwNd3ThU-unsplash](https://blog.edificeautomarketing.com/hubfs/helloquence-OQMZwNd3ThU-unsplash.jpg)](https://blog.edificeautomarketing.com/long-term-loans-vs.-short-term-loans-which-should-you-focus-on) ## [Long Term Loans vs. Short Term Loans: Which Should You Focus On?](https://blog.edificeautomarketing.com/long-term-loans-vs.-short-term-loans-which-should-you-focus-on) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) October 19, 2019 What do you think makes your dealership more money on financing options for your customers - low monthly payments or less-costly payoffs? The answer likely varies based on buyer's specific needs (or at least it should), but research now shows one is likely better than the other when it comes to making more money. [Read more](https://blog.edificeautomarketing.com/long-term-loans-vs.-short-term-loans-which-should-you-focus-on) [![Vehicle Subscription Services: What Are They & How Should You Prepare](https://blog.edificeautomarketing.com/hubfs/Edifice%20Blog%20Image%20Template.png)](https://blog.edificeautomarketing.com/vehicle-subscription-services-what-are-they-how-should-you-prepare) ## [Vehicle Subscription Services: What Are They & How Should You Prepare](https://blog.edificeautomarketing.com/vehicle-subscription-services-what-are-they-how-should-you-prepare) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) October 11, 2019 Everyone has Netflix because of how amazingly convenient and cheap it is. Pay a few bucks a month and enjoy binge watching to your heart's content. Now, imagine if dealerships offered cars like Netflix offers movies. [Read more](https://blog.edificeautomarketing.com/vehicle-subscription-services-what-are-they-how-should-you-prepare) [![Local Search vs. Organic Search vs. Paid Search: What You Need To Know](https://blog.edificeautomarketing.com/hubfs/charles-leqrylJNYUQ-unsplash.jpg)](https://blog.edificeautomarketing.com/local-search-vs.-organic-search-vs.-paid-search-what-dealerships-need-to-know) ## [Local Search vs. Organic Search vs. Paid Search: What You Need To Know](https://blog.edificeautomarketing.com/local-search-vs.-organic-search-vs.-paid-search-what-dealerships-need-to-know) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) September 25, 2019 Getting your dealership to the top of the search results in Google is vital since 96% of all users never scroll past the first page. Whether you're wondering if yours is at the top or how to get there, we've got some insights into local search, organic search, paid search, how they work, and what to focus on to increase your ranking for each area. [Read more](https://blog.edificeautomarketing.com/local-search-vs.-organic-search-vs.-paid-search-what-dealerships-need-to-know) [![5 Types Of Social Media Posts To Boost Engagement (With Examples)](https://blog.edificeautomarketing.com/hubfs/social.png)](https://blog.edificeautomarketing.com/5-types-of-social-media-posts-to-boost-engagement-with-examples) ## [5 Types Of Social Media Posts To Boost Engagement (With Examples)](https://blog.edificeautomarketing.com/5-types-of-social-media-posts-to-boost-engagement-with-examples) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) September 16, 2019 Typically every car salesperson works social media into their repertoire, likely posting about a new sale or an amazing promotional they're offering. However, while these posts are great, it's important to mix in fresh ideas and posts to get great engagement from your audience that in turn promotes your brand and grows your sales. [Read more](https://blog.edificeautomarketing.com/5-types-of-social-media-posts-to-boost-engagement-with-examples) [![What Can GeoTargeting Do For Your Dealership?](https://blog.edificeautomarketing.com/hubfs/geo.png)](https://blog.edificeautomarketing.com/what-can-geotargeting-do-for-your-dealership) ## [What Can GeoTargeting Do For Your Dealership?](https://blog.edificeautomarketing.com/what-can-geotargeting-do-for-your-dealership) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) September 6, 2019 Marketing is all about "Delivering the right message to the right person at the right time", and paid ads have revolutionized this old adage. However, in order to get the most out of paid ads, a little creativity is needed. [Read more](https://blog.edificeautomarketing.com/what-can-geotargeting-do-for-your-dealership) [First](https://blog.edificeautomarketing.com/author/skip-soucie) [Prev](https://blog.edificeautomarketing.com/author/skip-soucie/page/3) [1](https://blog.edificeautomarketing.com/author/skip-soucie) [2](https://blog.edificeautomarketing.com/author/skip-soucie/page/2) [3](https://blog.edificeautomarketing.com/author/skip-soucie/page/3) [4](https://blog.edificeautomarketing.com/author/skip-soucie/page/4) [5](https://blog.edificeautomarketing.com/author/skip-soucie/page/5) [Next](https://blog.edificeautomarketing.com/author/skip-soucie/page/5) [Last](https://blog.edificeautomarketing.com/author/skip-soucie/page/5) [![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/) ### Connect with us - [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive) - [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/) - [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) - [Privacy Policy](http://www.edificeautomarketing.com/privacy) Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). 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