Service Center Opportunities: Navigating COVID-19
With COVID-19 relegating everyone indoors and slowing down the economy, dealers everywhere are feeling the impact. It’s important to remember though that the downturn will pass.
What Dealers Can Do To Minimize COVID-19's Impact
It's been nearly a month since the Coronavirus pandemic began in the U.S., and many industries are feeling the effects of it. While the automotive industry is no exception, there are many dealers taking extra steps to minimize COVID-19’s impact on their business.
Getting In Front of COVID-19: Social Media Is Your Most Powerful Tool
COVID-19, or the Coronavirus, has caused quite a bit of concern across the world. Now more than ever, we understand the need for your dealership to be able to respond quickly and make marketing adjustments on the fly. With that in mind, we've outlined things you can do to be influential and proactive during these uncertain times.
Is Your Dealership Using Facebook Recommendations?
Facebook Recommendations are essentially consumer endorsements. Compared to Facebook Reviews, where consumers would leave a star-rating along with a comment, Recommendations are super easy to use and have even greater local reach.
2020 Digital Marketing Trends For Auto Dealers
With digital marketing changing at a shocking rate, it can be hard to keep up. At Edifice Automotive, it’s our job to help keep you informed about what’s trending in the automotive industry. We know how important it is for you to stay ahead of the competition as well, and we’ve put together some important strategies to keep an eye on in 2020.
The Best Car Dealership Email Examples To Re-engage Your Customers
An effective email strategy is by far one of the best ways to engage with your audience and boost your monthly sales numbers.
Local SEO For Car Dealerships
Local businesses are finding it more and more difficult to rank high on Google, and one of the more complex and competitive industries for local SEO are car dealerships. Car shoppers do most of their research online before they ever visit a dealership showroom. According to Google, the average car shopper only visits two dealerships when they’re searching for a new vehicle. With that in mind, it’s more important than ever for car dealerships to “show up” high in local search results. The...
5 Holiday Marketing Ideas For Your Dealership
The season of giving is upon us! This means it's time to implement new strategies to reach more customers and close out 2019 strong!
How To Deal With Negative Reviews About Your Dealership
Reviews are everything when it comes to swaying buyer's decisions. Research shows that 88% of people trust reviews like they trust personal recommendations.