Auto Industry Trends As Market Rebounds
Although the auto industry continues to face COVID-19 challenges, according to a recent forecast by Cox Automotive, May sales are expected to see modest but steady gains.
The Auto Industry’s Shift To Online & Virtual Tools
With COVID-19 restrictions continuing to limit dealership operations, auto dealers are adjusting to the new normal. Many dealerships are still unable to fully reopen per local government guidelines. Alternatively, those that have been able to open their doors have discovered that rising online buying trends (even before the downturn) and reluctance to visit physical stores has resulted in buyer preference towards purchasing online.
Tips For Dealerships Regarding COVID-19 Updates
There seems to be light on the horizon. This past weekend, a number of states began their own respective "Phase 1" of carefully reopening businesses and lifting restrictions. With this in mind, here’s some insight on what dealers can do to start opening their doors again.
5 Simple Tips For Creating Great Email Marketing During COVID-19
Looking for ways to reach your customers effectively and maximize your marketing ROI during the COVID-19 Pandemic? Look no further than your CRM. Email marketing still features the highest ROI of any marketing channel and features flexibility and adaptability for most any situation, so creating engaging email campaigns during this time is crucial. For that reason, we're going to cover 5 important aspects and tips dealers should focus on to ensure their emails capture their audience, convert at...
Service Center Opportunities: Navigating COVID-19
With COVID-19 relegating everyone indoors and slowing down the economy, dealers everywhere are feeling the impact. It’s important to remember though that the downturn will pass.
What Dealers Can Do To Minimize COVID-19's Impact
It's been nearly a month since the Coronavirus pandemic began in the U.S., and many industries are feeling the effects of it. While the automotive industry is no exception, there are many dealers taking extra steps to minimize COVID-19’s impact on their business.
Getting In Front of COVID-19: Social Media Is Your Most Powerful Tool
COVID-19, or the Coronavirus, has caused quite a bit of concern across the world. Now more than ever, we understand the need for your dealership to be able to respond quickly and make marketing adjustments on the fly. With that in mind, we've outlined things you can do to be influential and proactive during these uncertain times.
Is Your Dealership Using Facebook Recommendations?
Facebook Recommendations are essentially consumer endorsements. Compared to Facebook Reviews, where consumers would leave a star-rating along with a comment, Recommendations are super easy to use and have even greater local reach.
2020 Digital Marketing Trends For Auto Dealers
With digital marketing changing at a shocking rate, it can be hard to keep up. At Edifice Automotive, it’s our job to help keep you informed about what’s trending in the automotive industry. We know how important it is for you to stay ahead of the competition as well, and we’ve put together some important strategies to keep an eye on in 2020.