--- title: Edifice Automotive | Dealer Marketing Blog | Hale Soucie description: The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. --- # THE EDIFICE BLOG --- [![Top Strategies from NADA 20 Groups](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/a%20sign%20or%20board%20saying%20Strategy.jpeg) ](https://blog.edificeautomarketing.com/nada-recap-top-strategies-from-nada-20-groups) ## [NADA Recap: Top Strategies from NADA 20 Groups](https://blog.edificeautomarketing.com/nada-recap-top-strategies-from-nada-20-groups) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) March 13, 2025 Miss out on the chance to attend NADA this past year? No sweat. We've published a few recap blogs to discuss major points covered in New Orleans this year, and this blog covers one of the biggest ones! [ Read more ](https://blog.edificeautomarketing.com/nada-recap-top-strategies-from-nada-20-groups) [![person writing on paper](https://blog.edificeautomarketing.com/hubfs/helloquence-OQMZwNd3ThU-unsplash.jpg) ](https://blog.edificeautomarketing.com/what-causes-a-dealership-to-overtake-their-competitors) ## [What causes a dealership to overtake their competitors?](https://blog.edificeautomarketing.com/what-causes-a-dealership-to-overtake-their-competitors) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) March 31, 2022 What Makes A Profitable Dealership? - Brand - Personnel - Processes - Capacity - Marketing - Car Selection - Price [ Read more ](https://blog.edificeautomarketing.com/what-causes-a-dealership-to-overtake-their-competitors) [![Top 3 trends and strategies ](https://blog.edificeautomarketing.com/hubfs/Edifice_NADA%20Top%203%20Trends_Social_Feb%2022_LinkedIn1.png) ](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) ## [NADA 2022: Top 3 Trends & Strategies to Watch](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) February 7, 2022 It’s no secret that the annual NADA Convention is one of the most important trade shows in the automotive industry today. With an expected 15,000 attendees and over 500 exhibitors, there is much to see, do, and learn at this year’s NADA taking place March 10–13, 2022, at the Las Vegas Convention Center. [ Read more ](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) [![Boost dealership profits by promoting your service department](https://blog.edificeautomarketing.com/hubfs/social-suggested-images/blog.edificeautomotive.comhubfsBoost%20Your%20Dealership%20Profits%20by%20Promoting%20Your%20Service%20Department-01-2.png) ](https://blog.edificeautomarketing.com/boost-your-dealership-profits-by-promoting-your-service-department) ## [Boost Your Service Profits by Promoting Your Service Department](https://blog.edificeautomarketing.com/boost-your-dealership-profits-by-promoting-your-service-department) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) December 30, 2022 It goes without saying that most auto dealerships focus on selling cars. But did you know that the best way to boost your overall profitability is not through new and used car sales—but through your service lane? By focusing solely on selling cars, many auto dealerships overlook an even easier—and less costly—market: existing car owners. Getting repeat business from vehicle owners is a strong differentiator for any dealership, and that’s why promoting your service department to vehicle owners... [ Read more ](https://blog.edificeautomarketing.com/boost-your-dealership-profits-by-promoting-your-service-department) [![](https://blog.edificeautomarketing.com/hubfs/Screen%20Shot%202021-07-07%20at%205.50.46%20PM.png) ](https://blog.edificeautomarketing.com/5-ways-auto-dealerships-overcome-inventory-shortages) ## [5 Ways Auto Dealerships Can Overcome Inventory Shortages](https://blog.edificeautomarketing.com/5-ways-auto-dealerships-overcome-inventory-shortages) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) May 17, 2021 Tips for Effective Merchandising of Your Automotive Inventory [ Read more ](https://blog.edificeautomarketing.com/5-ways-auto-dealerships-overcome-inventory-shortages) [![](https://blog.edificeautomarketing.com/hubfs/apple-computer-google-40185-517284-edited-2.jpg) ](https://blog.edificeautomarketing.com/part-one-what-is-ghost-and-crawler-spam) ## [Part One: What is Ghost and Crawler Spam?](https://blog.edificeautomarketing.com/part-one-what-is-ghost-and-crawler-spam) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) March 4, 2021 To view Part Two: Setting Up Views and Blocking Ghost Spam click here. Anyone who runs a website that is being monitored by Google Analytics knows that eventually you must address the issue of spam. [ Read more ](https://blog.edificeautomarketing.com/part-one-what-is-ghost-and-crawler-spam) [![](https://blog.edificeautomarketing.com/hubfs/Edifice-Insight_Header_7-28-2.jpg) ](https://blog.edificeautomarketing.com/leverage-online-reviews-to-improve-your-dealerships-seo) ## [Leverage Online Reviews to Improve Your Dealership’s SEO](https://blog.edificeautomarketing.com/leverage-online-reviews-to-improve-your-dealerships-seo) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) March 2, 2021 Leveraging your positive reviews can help more customers find you. [ Read more ](https://blog.edificeautomarketing.com/leverage-online-reviews-to-improve-your-dealerships-seo) [![](https://blog.edificeautomarketing.com/hubfs/Tune%20up%20your%20service%20center%20marketing.png) ](https://blog.edificeautomarketing.com/tune-up-your-service-center-marketing) ## [Tune Up Your Service Center Marketing](https://blog.edificeautomarketing.com/tune-up-your-service-center-marketing) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) February 4, 2021 Tune up your service center to guarantee ongoing customer satisfaction. [ Read more ](https://blog.edificeautomarketing.com/tune-up-your-service-center-marketing) [![](https://blog.edificeautomarketing.com/hubfs/5%20ways%20your%20dealership%20can%20turn%20tax%20season%20into%20down%20payments.png) ](https://blog.edificeautomarketing.com/5-ways-your-dealership-can-turn-tax-season-into-down-payments) ## [5 Ways Your Dealership Can Turn Tax Season Into Down Payments](https://blog.edificeautomarketing.com/5-ways-your-dealership-can-turn-tax-season-into-down-payments) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) January 14, 2021 Leverage These Strategies to Prepare Your Car Dealership for Tax Season [ Read more ](https://blog.edificeautomarketing.com/5-ways-your-dealership-can-turn-tax-season-into-down-payments)