--- title: Edifice Automotive | Dealer Marketing Blog | Hale Soucie (5) description: The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. (5) --- # THE EDIFICE BLOG --- [![black friday](https://blog.edificeautomarketing.com/hubfs/black%20friday.jpg) ](https://blog.edificeautomarketing.com/black-friday-2018) ## [Black Friday and What it Means for Dealers](https://blog.edificeautomarketing.com/black-friday-2018) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) November 3, 2018 Black Friday. Typically regarded as the first day of the Christmas shopping season, stores offer special prices and deals that result in a mad dash of frenzied shoppers the day after Thanksgiving. Some people dread the crowds and traffic, but almost a third of Americans in 2017 braved the mob to shop for Christmas gifts for loved ones or find sweet deals. [ Read more ](https://blog.edificeautomarketing.com/black-friday-2018) [![can-chat-chatting-362](https://blog.edificeautomarketing.com/hubfs/can-chat-chatting-362.jpg) ](https://blog.edificeautomarketing.com/numbers) ## [How Many Shoppers Do You Talk to Each Week?](https://blog.edificeautomarketing.com/numbers) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) October 26, 2018 People buy from people. Everyone in automotive retail will agree that it is impossible to sell a customer a car without ever talking to them. So how many people do you talk to each week? Sales is a numbers game. The more people you talk to the more people you will sell. So, what if you could have a conversation with 40,000 people next week? If you multiply that by your closing rate the numbers are pretty ridiculous, right? [ Read more ](https://blog.edificeautomarketing.com/numbers) [![audio-blur-broken-825260](https://blog.edificeautomarketing.com/hubfs/audio-blur-broken-825260.jpg) ](https://blog.edificeautomarketing.com/tv-and-radio) ## [Are TV and Radio Still Enough for Car Dealers?](https://blog.edificeautomarketing.com/tv-and-radio) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) October 19, 2018 When I talk to car dealers about their digital marketing strategy, a lot of times I hear something along the lines of, “We’ve gotten along just fine doing radio spots, TV ads and direct mail, why do we need digital marketing now?” They do make a good point. What they’ve been doing was good enough in the past, so it should still be enough… right? [ Read more ](https://blog.edificeautomarketing.com/tv-and-radio) [![bank-note-bills-budget-164661](https://blog.edificeautomarketing.com/hubfs/bank-note-bills-budget-164661.jpg) ](https://blog.edificeautomarketing.com/car-buyers-say-brand-and-price-are-not-the-most-important-thing) ## [Car Buyers Say Brand And Price Are NOT The Most Important Thing](https://blog.edificeautomarketing.com/car-buyers-say-brand-and-price-are-not-the-most-important-thing) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) October 12, 2018 Amazon, Spotify, Lyft, Purple, Dollar Shave Club. You have heard of all these companies and chances are you use at least one of them on a regular basis. All these products made a major splash when they debuted in the marketplace and many of them have grown into multi-million, or even billion-dollar companies. So, why are all these products so successful? When you stop to think about it, are they really offering anything new? [ Read more ](https://blog.edificeautomarketing.com/car-buyers-say-brand-and-price-are-not-the-most-important-thing) [![3 Tips When Selecting a Marketing Agency For Your Dealership](https://blog.edificeautomarketing.com/hubfs/adult-back-view-business-1181345.jpg) ](https://blog.edificeautomarketing.com/3-tips-when-selecting-a-marketing-agency-for-your-dealership) ## [3 Tips When Selecting A Marketing Agency For Your Dealership](https://blog.edificeautomarketing.com/3-tips-when-selecting-a-marketing-agency-for-your-dealership) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) September 29, 2018 So, you’ve decided you want to step up your digital marketing game and bring in some outside help to reach more customers and sell more cars. You’ve seen ads for, and received dozens of emails from companies that claim they can help you do just that, so how do you choose one? [ Read more ](https://blog.edificeautomarketing.com/3-tips-when-selecting-a-marketing-agency-for-your-dealership) [![Behavioral Targeting vs. Contextual Targeting: Which Is Better?](https://blog.edificeautomarketing.com/hubfs/4k-wallpaper-accuracy-aim-1424745.jpg) ](https://blog.edificeautomarketing.com/behavioral-targeting-vs.-contextual-targeting-which-is-better) ## [Behavioral Targeting vs. Contextual Targeting: Which Is Better?](https://blog.edificeautomarketing.com/behavioral-targeting-vs.-contextual-targeting-which-is-better) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) September 20, 2018 As a car dealer you have more than likely heard about Behavioral and Contextual Targeting when it comes to marketing, but if you’re like a lot of the dealers I have spoken to, you may not be entirely clear on the difference between the two. [ Read more ](https://blog.edificeautomarketing.com/behavioral-targeting-vs.-contextual-targeting-which-is-better) [![Analyzing Your Google Analytics Traffic: Direct/None](https://blog.edificeautomarketing.com/hubfs/analytics-chart-data-97080.jpg) ](https://blog.edificeautomarketing.com/analyzing-your-google-analytics-traffic-direct/none) ## [Analyzing Your Google Analytics Traffic: Direct/None](https://blog.edificeautomarketing.com/analyzing-your-google-analytics-traffic-direct/none) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) September 13, 2018 Google Analytics is an invaluable source for car dealers as it provides a lot of data and information about visitors to your website. However, sometimes the analytics program can leave you with more questions than answers. [ Read more ](https://blog.edificeautomarketing.com/analyzing-your-google-analytics-traffic-direct/none) [![](https://dl.dropboxusercontent.com/s/d95wwpmpizyqgrd/blog-header.jpg) ](https://blog.edificeautomarketing.com/convenience-a-strategy-for-higher-dealership-profits) ## [Convenience: A Strategy for Higher Dealership Profits](https://blog.edificeautomarketing.com/convenience-a-strategy-for-higher-dealership-profits) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) September 4, 2018 Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of milk at their local supermarket for less that $3? The answer is in the name: Convenience. So what does this have to do with you as a car dealer? Simply put, if you are convenient for your customers, you can make more money. [ Read more ](https://blog.edificeautomarketing.com/convenience-a-strategy-for-higher-dealership-profits) [![access-app-application-267399-1](https://blog.edificeautomarketing.com/hubfs/access-app-application-267399-1.jpg) ](https://blog.edificeautomarketing.com/facebook) ## [Facebook Remains Dominant Force for Automotive Marketing](https://blog.edificeautomarketing.com/facebook) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) August 31, 2018 Despite a rocky year with questions in how it handles its data and customer privacy, the Social Media giant is still king and won’t be giving up the crown anytime soon. [ Read more ](https://blog.edificeautomarketing.com/facebook)