--- title: Edifice Automotive | Dealer Marketing Blog | Hale Soucie (7) description: The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. (7) --- # THE EDIFICE BLOG --- [![ballpen-close-up-desk-955389](https://blog.edificeautomarketing.com/hubfs/ballpen-close-up-desk-955389.jpg) ](https://blog.edificeautomarketing.com/convenience-as-a-pricing-strategy-part-2) ## [Convenience: A Strategy for Higher Profits Part 2](https://blog.edificeautomarketing.com/convenience-as-a-pricing-strategy-part-2) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) June 15, 2018 Picking up on our discussion of convenience as a pricing strategy let’s examine the results of the convenience audit we provided and address one of the major issues it most likely revealed. If you did not complete the audit or read part one, you can find those here: Most likely your audit revealed long wait times to get into the F&I office, as this is a common complaint among customers. [ Read more ](https://blog.edificeautomarketing.com/convenience-as-a-pricing-strategy-part-2) [![Car Marketing by Car People](https://blog.edificeautomarketing.com/hubfs/blur-building-business-395537.jpg) ](https://blog.edificeautomarketing.com/car-marketing-by-car-people) ## [Car Marketing by Car People](https://blog.edificeautomarketing.com/car-marketing-by-car-people) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) June 8, 2018 At Edifice Automotive we not only have tons of experience in digital marketing, we also have years of experience in running dealerships. Several of the executives at Edifice Automotive have over 30 years of experience in the industry. This experience is what equipped and inspired them to create a company that offers solutions that specifically addresses your needs and goals as a dealer. When we partner with dealers, we make it a point to not tell you what you need, but instead to listen to your... [ Read more ](https://blog.edificeautomarketing.com/car-marketing-by-car-people) [![adults-airport-architecture-518244](https://blog.edificeautomarketing.com/hubfs/adults-airport-architecture-518244.jpg) ](https://blog.edificeautomarketing.com/convenience-the-best-strategy-for-higher-dealership-profits) ## [Convenience: The Best Strategy For Higher Dealership Profits](https://blog.edificeautomarketing.com/convenience-the-best-strategy-for-higher-dealership-profits) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) May 21, 2018 Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of milk at their local supermarket for less than $3? The answer? Convenience. [ Read more ](https://blog.edificeautomarketing.com/convenience-the-best-strategy-for-higher-dealership-profits) [![concept-idea-innovation-212286-1](https://blog.edificeautomarketing.com/hubfs/concept-idea-innovation-212286-1.jpg) ](https://blog.edificeautomarketing.com/what-are-your-dealerships-goals-what-are-you-doing-about-them) ## [What Are Your Dealership's Goals? What Are You Doing About Them?](https://blog.edificeautomarketing.com/what-are-your-dealerships-goals-what-are-you-doing-about-them) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) May 14, 2018 We’ve seen huge changes in the industry in the last 15 or so years that have forever changed how customers shop for cars, and in turn how dealers should be engaging and selling to them. Now more than ever it is important to have a Marketing Strategy. DON’T CLICK AWAY JUST YET. [ Read more ](https://blog.edificeautomarketing.com/what-are-your-dealerships-goals-what-are-you-doing-about-them) [![bigstock-Stationery-and-computer-on-tab-178969234-1](https://blog.edificeautomarketing.com/hubfs/bigstock-Stationery-and-computer-on-tab-178969234-1.jpg) ](https://blog.edificeautomarketing.com/what-is-consistent-cost-effective-dealership-marketing) ## [What Is Consistent, Cost Effective Dealership Marketing?](https://blog.edificeautomarketing.com/what-is-consistent-cost-effective-dealership-marketing) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) May 1, 2018 First off, a dealership needs to keep an eye on their market share of both new and used cars. This should be done in at least two ways; against similar brand franchised dealers in their market and against all franchised dealers in their market. [ Read more ](https://blog.edificeautomarketing.com/what-is-consistent-cost-effective-dealership-marketing) [![bigstock-Young-man-texting-message-on-s-203276239-1](https://blog.edificeautomarketing.com/hubfs/bigstock-Young-man-texting-message-on-s-203276239-1.jpg) ](https://blog.edificeautomarketing.com/reaching-the-right-people-with-your-dealerships-marketing-efforts) ## [Reaching The Right People With Your Dealership's Marketing Efforts](https://blog.edificeautomarketing.com/reaching-the-right-people-with-your-dealerships-marketing-efforts) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) April 24, 2018 Let's say there is a person who lives within a 15 mile radius of your dealership who is going to buy a vehicle sometime over the next six months. Let's also say that this person is considering a brand you carry and let's also say that they are even considering buying from you. Would you say that it would be to your benefit to have mail, email and perhaps Facebook (or other apps) delivering your message to this person on a consistent basis during the approximately 6 months prior to this person... [ Read more ](https://blog.edificeautomarketing.com/reaching-the-right-people-with-your-dealerships-marketing-efforts) [![Does Auto Brand Demand Dictate Market Performance For Dealerships?](https://blog.edificeautomarketing.com/hubfs/bigstock-Automobile-Dealer-5093287.jpg) ](https://blog.edificeautomarketing.com/does-auto-brand-demand-dictate-market-performance-for-dealerships) ## [Does Auto Brand Demand Dictate Market Performance For Dealerships?](https://blog.edificeautomarketing.com/does-auto-brand-demand-dictate-market-performance-for-dealerships) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) April 16, 2018 Yes and No. Yes, less demand for your brand means less of that brand sold in relationship to other brands in your market area. That's a given. However, the demand for your brand does not have to limit your individual dealership’s performance. Your dealership can increase market share even when demand for your brand is down in a couple ways: [ Read more ](https://blog.edificeautomarketing.com/does-auto-brand-demand-dictate-market-performance-for-dealerships) [![bigstock-Businessman-working-on-laptop--112886615](https://blog.edificeautomarketing.com/hubfs/bigstock-Businessman-working-on-laptop--112886615.jpg) ](https://blog.edificeautomarketing.com/month-to-month-is-killing-a-dealers-market-performance) ## [Month–to–Month is Killing Dealers' Market Performance](https://blog.edificeautomarketing.com/month-to-month-is-killing-a-dealers-market-performance) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) April 9, 2018 The car business is unlike any market in the world. You are in a business where you sell something people want and need. The potential for big success is highly probable, unlike a lot of businesses that have a low probability for success (restaurants for example). That being said, car dealerships will not run themselves and most assuredly can fail. There are many reasons that dealerships fail, but almost all of them can be narrowed down to one issue: a lack of planning and the ability to pivot... [ Read more ](https://blog.edificeautomarketing.com/month-to-month-is-killing-a-dealers-market-performance) [![](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/Web_Attribution.jpg) ](https://blog.edificeautomarketing.com/what-is-data-attribution) ## [What Is Data Attribution?](https://blog.edificeautomarketing.com/what-is-data-attribution) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) September 1, 2017 So, you have decided to try and give your dealership a leg up on local competition by implementing multi-channel digital marketing (a very wise choice). [ Read more ](https://blog.edificeautomarketing.com/what-is-data-attribution)