--- title: "Convenience: The Best Strategy For Higher Dealership Profits" description: What causes buyers to choose dealers that are out of their way? Convenience. Dealers that focus on making car buying convenient sell more. Here's how. image: https://blog.edificeautomarketing.com/hubfs/adults-airport-architecture-518244.jpg --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) ![](https://blog.edificeautomarketing.com/hubfs/adults-airport-architecture-518244.jpg) # Convenience: The Best Strategy For Higher Dealership Profits Published by [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) on May 21, 2018 **Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of milk at their local supermarket for less than $3?** The answer? Convenience. So what does this have to do with you as a car dealer? Simply put, if you are convenient for your customers, you can make more money. Convenience trumps price in most customer's decisions. That is why at Edifice we have a motto: #### "If it's convenient for us, it's probably not convenient for the customer." We say this as a reminder to analyze our processes and services from the customer's perspective. In our own experience, and having dealt with many car dealers we came to the realization that businesses **often don't realize the things they do that are an inconvenience to the customer.** That's why I would like to challenge you to do a **Convenience Audit** in your dealership. The audit doesn't have a score or an answer sheet, it's simply a series of questions that can help draw your attention to **potential opportunities to increase convenience and customer satisfaction.** By taking the time to investigate and answer these questions you will be able to identify any pain points, change some of your processes, ensure a better customer experience, and in-turn **make more money.** Next week, we will continue to discuss convenience as a pricing strategy and share more insight into how you can increase your margins. After taking the audit please click the link below to schedule a one-on-one discussion, and let's talk about what growth goals you want to tackle this year…  *at your* *convenience*. [![Open the Audit](https://no-cache.hubspot.com/cta/default/3474944/252753dc-9b00-48a9-a3f2-b93fe8c235bc.png)](https://cta-redirect.hubspot.com/cta/redirect/3474944/252753dc-9b00-48a9-a3f2-b93fe8c235bc)           [![Schedule a Meeting](https://no-cache.hubspot.com/cta/default/3474944/866b4990-de29-4e93-bf79-0f6eabbf1b35.png)](https://cta-redirect.hubspot.com/cta/redirect/3474944/866b4990-de29-4e93-bf79-0f6eabbf1b35) Tags: [Car Sales Best Practices](https://blog.edificeautomarketing.com/tag/car-sales-best-practices) [Back to Blog](https://blog.edificeautomarketing.com) ## Related Articles ## [Convenience: A Strategy for Higher Dealership Profits](https://blog.edificeautomarketing.com/convenience-a-strategy-for-higher-dealership-profits) Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of milk at their local supermarket for less that $3? The answer is in the name: Convenience. So what does this have to do with you as a car dealer? Simply... [Read More](https://blog.edificeautomarketing.com/convenience-a-strategy-for-higher-dealership-profits) ## [Car Buyers Say Brand And Price Are NOT The Most Important Thing](https://blog.edificeautomarketing.com/car-buyers-say-brand-and-price-are-not-the-most-important-thing) Amazon, Spotify, Lyft, Purple, Dollar Shave Club. You have heard of all these companies and chances are you use at least one of them on a regular basis. All these products made a major splash when they debuted in the marketplace and many of them... [Read More](https://blog.edificeautomarketing.com/car-buyers-say-brand-and-price-are-not-the-most-important-thing) ## [Consumers Demand Transparency In Pricing](https://blog.edificeautomarketing.com/transparency) It's no secret that the internet has changed how consumers research, shop for, and buy products. Our industry is no exception, as shoppers are more informed than ever before about the vehicles they want to purchase. [Read More](https://blog.edificeautomarketing.com/transparency) [![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/) ### Connect with us - [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive) - [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/) - [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) - [Privacy Policy](http://www.edificeautomarketing.com/privacy) Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). All Rights Reserved.