NADA Recap: Top Strategies from NADA 20 Groups
Miss out on the chance to attend NADA this past year? No sweat. We've published a few recap blogs to discuss major points covered in New Orleans this year, and this blog covers one of the biggest ones!
How To Increase Leads During And After COVID-19
Regardless of how we all feel about COVID, it's become a massive part of our society in this current time. However, instead of looking at its impacts negatively, we want to focus on the strong opportunity the situation could present.
Keep Calm And Sell More Cars
Let's face it - these past few months have been hectic to say the least. However, regardless of everything that's been going on, things are looking up, especially regarding the COVID-19 downturn. During this time, we've seen many CMOs and General Managers push through in spite of the challenges.
Long Term Loans vs. Short Term Loans: Which Should You Focus On?
What do you think makes your dealership more money on financing options for your customers - low monthly payments or less-costly payoffs? The answer likely varies based on buyer's specific needs (or at least it should), but research now shows one is likely better than the other when it comes to making more money.
What Can Your Dealership Learn From Car Buyers?
Buyers often provide valuable insights that can help dealers sell better. Listening to and adjusting your strategy to their feedback could do amazing things for your dealership.
Selling Cars From Your Dealership's Service Lane
Last week on the blog we discussed selling from the service lane as a way to increase your dealership's revenue. Due to the interest that post received we wanted to elaborate and lay out some examples of how your sales team can engage service customers.
Car Buyers Say Brand And Price Are NOT The Most Important Thing
Amazon, Spotify, Lyft, Purple, Dollar Shave Club. You have heard of all these companies and chances are you use at least one of them on a regular basis. All these products made a major splash when they debuted in the marketplace and many of them have grown into multi-million, or even billion-dollar companies. So, why are all these products so successful? When you stop to think about it, are they really offering anything new?
How To Be A Salesperson Instead Of An Order-Taker
A shopper comes into your dealership. They ask one of your sales people the price on a model, the salesperson gives it to them they turn around and walk out the door. Sound familiar? The thing is, it’s really not the salesperson’s fault. With the world getting smaller and smaller and consumers having more options, car shoppers are visiting fewer dealerships and instead spending most of the buying process online. The convenience this offers them has caused shoppers to want to spend less time...
How To Offer Coupons And Not Lose Money
In a previous blog post we discussed Convenience as a Pricing Strategy. In that post we talked about how instead of discounting your services you can actually charge premiums by making your dealership more convenient for customers. One of the most common questions we get from dealers (especially in response to that post), is whether or not they should be using coupons to incentivize customers with cheap oil changes and other services they offer. In the previous post we were not saying that...