Convenience: The Best Strategy For Higher Dealership Profits
Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of milk at their local supermarket for less than $3? The answer? Convenience.
Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of milk at their local supermarket for less than $3? The answer? Convenience.
We’ve seen huge changes in the industry in the last 15 or so years that have forever changed how customers shop for cars, and in turn how dealers should be engaging and selling to them. Now more than ever it is important to have a Marketing Strategy. DON’T CLICK AWAY JUST YET.
People buy from people. Everyone in automotive retail will agree that it is impossible to sell a customer a car without ever talking to them. So how many people do you talk to each week?