--- title: Edifice Automotive | Dealer Marketing Blog | Service Department Marketing description: Service Department Marketing | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) # THE EDIFICE BLOG --- [![](https://blog.edificeautomarketing.com/hubfs/Screen%20Shot%202023-07-17%20at%209.27.13%20AM.png)](https://blog.edificeautomarketing.com/unlocking-revenue-potential-focusing-on-service-operations-in-the-automotive-landscape) ## [Unlocking Revenue Potential: Focusing on Service Operations in the Automotive Landscape](https://blog.edificeautomarketing.com/unlocking-revenue-potential-focusing-on-service-operations-in-the-automotive-landscape) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) July 17, 2023 In the ever-evolving automotive industry, expanding your dealership's revenue requires a shift in focus toward service operations. By increasing the value and gross profit of your average Repair Order (RO), you can drive profitability in your fixed operations and establish a deeper connection and lifetime value with your customers. Let's explore how embracing advanced diagnostics, preventive maintenance, and strategic upselling can transform each service visit into a revenue-enhancing... [Read more](https://blog.edificeautomarketing.com/unlocking-revenue-potential-focusing-on-service-operations-in-the-automotive-landscape) [![Mechanic at garage with car on lift behind him](https://blog.edificeautomarketing.com/hubfs/Smiling%20mechanic%20using%20a%20tablet%20pc%20at%20the%20repair%20garage.jpeg)](https://blog.edificeautomarketing.com/stop-making-excuses-start-making-money) ## [Making Money or Making Excuses?](https://blog.edificeautomarketing.com/stop-making-excuses-start-making-money) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) August 4, 2022 For the 40 years that I have been in the car business, dealers have complained about the "shortage" of technicians. This 40+ year "shortage" may be the new norm, and if so, Dealers who adapt will have the greatest chance for success. [Read more](https://blog.edificeautomarketing.com/stop-making-excuses-start-making-money) [![Boost dealership profits by promoting your service department](https://blog.edificeautomarketing.com/hubfs/social-suggested-images/blog.edificeautomotive.comhubfsBoost%20Your%20Dealership%20Profits%20by%20Promoting%20Your%20Service%20Department-01-2.png)](https://blog.edificeautomarketing.com/boost-your-dealership-profits-by-promoting-your-service-department) ## [Boost Your Service Profits by Promoting Your Service Department](https://blog.edificeautomarketing.com/boost-your-dealership-profits-by-promoting-your-service-department) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) December 30, 2022 It goes without saying that most auto dealerships focus on selling cars. But did you know that the best way to boost your overall profitability is not through new and used car sales—but through your service lane? By focusing solely on selling cars, many auto dealerships overlook an even easier—and less costly—market: existing car owners. Getting repeat business from vehicle owners is a strong differentiator for any dealership, and that’s why promoting your service department to vehicle owners... [Read more](https://blog.edificeautomarketing.com/boost-your-dealership-profits-by-promoting-your-service-department) [![](https://blog.edificeautomarketing.com/hubfs/Tune%20up%20your%20service%20center%20marketing.png)](https://blog.edificeautomarketing.com/tune-up-your-service-center-marketing) ## [Tune Up Your Service Center Marketing](https://blog.edificeautomarketing.com/tune-up-your-service-center-marketing) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) February 4, 2021 Tune up your service center to guarantee ongoing customer satisfaction. [Read more](https://blog.edificeautomarketing.com/tune-up-your-service-center-marketing) [![7 Tips To Fill Your Dealership's Service Lane](https://blog.edificeautomarketing.com/hubfs/svc%20dept.png)](https://blog.edificeautomarketing.com/7-tips-to-fill-your-dealerships-service-lane) ## [7 Tips To Fill Your Dealership's Service Lane](https://blog.edificeautomarketing.com/7-tips-to-fill-your-dealerships-service-lane) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) August 24, 2019 The service department is an unsung hero of the dealership. It's one of the most profitable areas and it has a huge role in delighting customers. With that said, we want to talk about 7 tips that can fill your service lane with customers. [Read more](https://blog.edificeautomarketing.com/7-tips-to-fill-your-dealerships-service-lane) [![How To Grow Your Service Department's Conquest Customer Base](https://blog.edificeautomarketing.com/hubfs/spanners-tools-wrenches-9598.jpg)](https://blog.edificeautomarketing.com/how-to-grow-your-service-departments-conquest-customer-base) ## [How To Grow Your Service Department's Conquest Customer Base](https://blog.edificeautomarketing.com/how-to-grow-your-service-departments-conquest-customer-base) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) April 7, 2019 How many people in your local market drive your brand? How many of those local same brand owners are in your CRM? [Read more](https://blog.edificeautomarketing.com/how-to-grow-your-service-departments-conquest-customer-base) [![Selling Cars From Your Dealership's Service Lane](https://blog.edificeautomarketing.com/hubfs/auto-2179077_1920.jpg)](https://blog.edificeautomarketing.com/selling-cars-from-your-dealerships-service-lane) ## [Selling Cars From Your Dealership's Service Lane](https://blog.edificeautomarketing.com/selling-cars-from-your-dealerships-service-lane) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) March 1, 2019 Last week on the blog we discussed selling from the service lane as a way to increase your dealership's revenue. Due to the interest that post received we wanted to elaborate and lay out some examples of how your sales team can engage service customers. [Read more](https://blog.edificeautomarketing.com/selling-cars-from-your-dealerships-service-lane) [![Quick Tips To Increase Your Service Lane Convenience](https://blog.edificeautomarketing.com/hubfs/black-and-white-close-up-equipment-210881.jpg)](https://blog.edificeautomarketing.com/quick-tips-to-increase-your-service-lane-convenience) ## [Quick Tips To Increase Your Service Lane Convenience](https://blog.edificeautomarketing.com/quick-tips-to-increase-your-service-lane-convenience) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) February 23, 2019 We have written in the past about how convenience trumps all to consumers. So here are two quick tips that will help your service lane run more effectively, make your customers happier, and even increase revenue for your dealership. [Read more](https://blog.edificeautomarketing.com/quick-tips-to-increase-your-service-lane-convenience) [![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/) ### Connect with us - [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive) - [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/) - [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) - [Privacy Policy](http://www.edificeautomarketing.com/privacy) Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). 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