--- title: Edifice Automotive | Dealer Marketing Blog (4) description: The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. (4) --- # THE EDIFICE BLOG --- [![Top 3 trends and strategies ](https://blog.edificeautomarketing.com/hubfs/Edifice_NADA%20Top%203%20Trends_Social_Feb%2022_LinkedIn1.png) ](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) ## [NADA 2022: Top 3 Trends & Strategies to Watch](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) February 7, 2022 It’s no secret that the annual NADA Convention is one of the most important trade shows in the automotive industry today. With an expected 15,000 attendees and over 500 exhibitors, there is much to see, do, and learn at this year’s NADA taking place March 10–13, 2022, at the Las Vegas Convention Center. [ Read more ](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) [![Maximize dealer profits in 2022](https://blog.edificeautomarketing.com/hubfs/New%20Year%2c%20New%20Strategy_LinkedIn1-1.png) ](https://blog.edificeautomarketing.com/new-year-new-strategy) ## [New Year, New Strategy: How to Maximize Dealership Profits In 2022](https://blog.edificeautomarketing.com/new-year-new-strategy) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) January 18, 2022 Prepare your dealership for increased inventory (and the threat of decreased profit margins) by promoting your service center now. [ Read more ](https://blog.edificeautomarketing.com/new-year-new-strategy) [![Boost dealership profits by promoting your service department](https://blog.edificeautomarketing.com/hubfs/social-suggested-images/blog.edificeautomotive.comhubfsBoost%20Your%20Dealership%20Profits%20by%20Promoting%20Your%20Service%20Department-01-2.png) ](https://blog.edificeautomarketing.com/boost-your-dealership-profits-by-promoting-your-service-department) ## [Boost Your Service Profits by Promoting Your Service Department](https://blog.edificeautomarketing.com/boost-your-dealership-profits-by-promoting-your-service-department) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) December 30, 2022 It goes without saying that most auto dealerships focus on selling cars. But did you know that the best way to boost your overall profitability is not through new and used car sales—but through your service lane? By focusing solely on selling cars, many auto dealerships overlook an even easier—and less costly—market: existing car owners. Getting repeat business from vehicle owners is a strong differentiator for any dealership, and that’s why promoting your service department to vehicle owners... [ Read more ](https://blog.edificeautomarketing.com/boost-your-dealership-profits-by-promoting-your-service-department) [![Slay the holidays](https://blog.edificeautomarketing.com/hubfs/Slay%20the%20Holidays_1200x628_1-01.png) ](https://blog.edificeautomarketing.com/slay-the-holidays-with-5-automotive-marketing-strategies-for-your-service-centers) ## [Slay the Holidays with 5 Marketing Strategies for Your Service Centers](https://blog.edificeautomarketing.com/slay-the-holidays-with-5-automotive-marketing-strategies-for-your-service-centers) ![ RICH JAKUBOWSKI](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Rich%20Jakubowski.webp) [RICH JAKUBOWSKI](https://blog.edificeautomarketing.com/author/rich-jakubowski) December 3, 2021 With low inventories, no used-car inventory, and more, it’s a great time to focus on your service centers and drive more traffic through the doors of your dealership. Use these 5 service center marketing strategies to beat holiday profit averages this year and stay ahead of the competition! [ Read more ](https://blog.edificeautomarketing.com/slay-the-holidays-with-5-automotive-marketing-strategies-for-your-service-centers) [![Black Friday](https://blog.edificeautomarketing.com/hubfs/NOVEMBER%202021/text-black-friday-and-gift-box-on-black-background-2021-08-31-14-51-41-utc.jpg) ](https://blog.edificeautomarketing.com/generate-buzz-for-your-dealership) ## [How to Generate Buzz for Your Automotive Dealership on Black Friday](https://blog.edificeautomarketing.com/generate-buzz-for-your-dealership) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) November 9, 2021 With Black Friday right around the corner, auto dealerships are gearing up to celebrate this national shopping day with some serious deals on some of the hottest new models on the market. However, it's not enough to open your doors on Black Friday morning and expect customers to flood in through your doors by noon. While Black Friday certainly offers tremendous opportunities for generating buzz about your dealership, you also need to take time to plan ahead to make the most of this chance at... [ Read more ](https://blog.edificeautomarketing.com/generate-buzz-for-your-dealership) [![cookies screenshot](https://blog.edificeautomarketing.com/hubfs/NOVEMBER%202021/Screen%20Shot%202021-11-03%20at%206.20.39%20PM.png) ](https://blog.edificeautomarketing.com/google-data) ## [Get Ready for the End of Third-Party Cookies: Marketing with Edifice](https://blog.edificeautomarketing.com/google-data) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) November 3, 2021 Although the cookie is crumbling, marketing campaigns with Edifice won’t be disrupted. [ Read more ](https://blog.edificeautomarketing.com/google-data) [![](https://blog.edificeautomarketing.com/hubfs/Why%20Hire%20Marketing_Sept_4-01-1.png) ](https://blog.edificeautomarketing.com/hire-automotive-marketing-agency) ## [Why choosing an auto marketing agency is your best decision yet.](https://blog.edificeautomarketing.com/hire-automotive-marketing-agency) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) October 6, 2021 [ Read more ](https://blog.edificeautomarketing.com/hire-automotive-marketing-agency) [![](https://blog.edificeautomarketing.com/hubfs/Paid%20Media%20Strategies_Sept_1-01-1.png) ](https://blog.edificeautomarketing.com/four-paid-media-strategies) ## [Four Paid Media Strategies for Auto Service Centers](https://blog.edificeautomarketing.com/four-paid-media-strategies) ![ Connor Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Connor-Soucie.webp) [Connor Soucie](https://blog.edificeautomarketing.com/author/connor-soucie) September 22, 2021 4 Paid Media Strategies for Auto Service Centers [ Read more ](https://blog.edificeautomarketing.com/four-paid-media-strategies) [![](https://blog.edificeautomarketing.com/hubfs/Rubber%20Shortage_1200x628_4-01.png) ](https://blog.edificeautomarketing.com/5-tips-to-increase-service-sales) ## [5 TIPS TO INCREASE SERVICE SALES DURING THE RUBBER SHORTAGE](https://blog.edificeautomarketing.com/5-tips-to-increase-service-sales) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) August 11, 2021 [ Read more ](https://blog.edificeautomarketing.com/5-tips-to-increase-service-sales)