THE EDIFICE BLOG
5 Easy Ways Auto Dealerships Should Use Google My Business
Google My Business is a necessity in the auto industry. We previously covered how important your listing is when it comes to increasing your Google ranking, but it's far from a "set it and forget it" aspect to your marketing.
5 Ways Auto Dealerships Can Overcome Inventory Shortages
Tips for Effective Merchandising of Your Automotive Inventory
Part One: What is Ghost and Crawler Spam?
To view Part Two: Setting Up Views and Blocking Ghost Spam click here. Anyone who runs a website that is being monitored by Google Analytics knows that eventually you must address the issue of spam.
Leverage Online Reviews to Improve Your Dealership’s SEO
Leveraging your positive reviews can help more customers find you.
Tune Up Your Service Center Marketing
Tune up your service center to guarantee ongoing customer satisfaction.
5 Ways Your Dealership Can Turn Tax Season Into Down Payments
Leverage These Strategies to Prepare Your Car Dealership for Tax Season
Slay The Holidays With These 5 Dealership Marketing Strategies
The holiday season is here, and with it comes Americans’ readiness to shop the best deals of the season. While it’s common knowledge that US shoppers are ready to throw down serious cash for Christmas presents—around $1,000—it’s also true that they’re far and away more likely to buy a car at this time: Automotive sales spike in the end-of-year holiday season for both luxury auto brands, such as Tesla, Land Rover, and Lexus, and non-luxury brands: