THE EDIFICE BLOG

Grade Your Target Audience: 10 Consumer Metrics Car Dealerships Need To Analyze

Chase Hubner

October 2, 2024

In the competitive landscape of the automotive industry, understanding your customers is paramount. For car dealerships, particularly new car dealerships, identifying the attributes that predict a consumer's likelihood to purchase can significantly enhance marketing efforts and improve conversion rates. In this blog, we will delve into the critical attributes that can help Sales Managers, Service Managers, and General Managers optimize their strategies and ultimately drive sales.

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Behavioral Targeting vs. Contextual Targeting: Which Is Better?

Hale Soucie

September 20, 2018

As a car dealer you have more than likely heard about Behavioral and Contextual Targeting when it comes to marketing, but if you’re like a lot of the dealers I have spoken to, you may not be entirely clear on the difference between the two.

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Contextual Targeting vs. Behavioral Targeting: What You Need To Know

Hale Soucie

December 2, 2016

Contextual targeting and behavioral targeting are not one and the same. Learn why they are different, and why Big Data makes such a difference when it comes to deciding which type of campaign to implement. Contextual targeting is ad placement done smartly. Rather than relying on broad demographics, location, and simple browsing history, contextually-targeted ads connect the right message to the right person at the right time. Contextual ad campaigns show the user content similar to what’s on...

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