--- title: Edifice Automotive | Dealer Marketing Blog | Behavioral Targeting description: Behavioral Targeting | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) # THE EDIFICE BLOG --- [![Marketing Vendors](https://blog.edificeautomarketing.com/hubfs/Blog%20Header%20options.jpg)](https://blog.edificeautomarketing.com/clicks-dont-sell-cars-what-you-really-need-from-marketing-vendors) ## [Clicks Don’t Sell Cars: What You REALLY Need from Marketing Vendors](https://blog.edificeautomarketing.com/clicks-dont-sell-cars-what-you-really-need-from-marketing-vendors) [Hannah Hubner](https://blog.edificeautomarketing.com/author/hannah-hubner) July 9, 2025 Marketing success is too often measured in likes, clicks, and impressions. Sure, those numbers look great on a dashboard — but as any dealer knows, vanity metrics don’t close deals. The numbers that actually matter? Cars sold. ROs filled. Customers retained. [Read more](https://blog.edificeautomarketing.com/clicks-dont-sell-cars-what-you-really-need-from-marketing-vendors) [![Car Dealer Target Audience](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20target%20with%20an%20arrow%20in%20the%20bullseye%20in%20a%20car%20dealership%20or%20with%20a%20car%20in%20the%20background.jpeg)](https://blog.edificeautomarketing.com/grade-your-target-audience-10-consumer-metrics-car-dealerships-need-to-analyze) ## [Grade Your Target Audience: 10 Consumer Metrics Car Dealerships Need To Analyze](https://blog.edificeautomarketing.com/grade-your-target-audience-10-consumer-metrics-car-dealerships-need-to-analyze) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) October 2, 2024 In the competitive landscape of the automotive industry, understanding your customers is paramount. For car dealerships, particularly new car dealerships, identifying the attributes that predict a consumer's likelihood to purchase can significantly enhance marketing efforts and improve conversion rates. In this blog, we will delve into the critical attributes that can help Sales Managers, Service Managers, and General Managers optimize their strategies and ultimately drive sales. [Read more](https://blog.edificeautomarketing.com/grade-your-target-audience-10-consumer-metrics-car-dealerships-need-to-analyze) [![Behavioral Targeting vs. Contextual Targeting: Which Is Better?](https://blog.edificeautomarketing.com/hubfs/4k-wallpaper-accuracy-aim-1424745.jpg)](https://blog.edificeautomarketing.com/behavioral-targeting-vs.-contextual-targeting-which-is-better) ## [Behavioral Targeting vs. Contextual Targeting: Which Is Better?](https://blog.edificeautomarketing.com/behavioral-targeting-vs.-contextual-targeting-which-is-better) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) September 20, 2018 As a car dealer you have more than likely heard about Behavioral and Contextual Targeting when it comes to marketing, but if you’re like a lot of the dealers I have spoken to, you may not be entirely clear on the difference between the two. [Read more](https://blog.edificeautomarketing.com/behavioral-targeting-vs.-contextual-targeting-which-is-better) [![Contextual Targeting vs. Behavioral Targeting: What You Need To Know](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/Contextual-Targeting-vs_-Behavioral-Targeting-Banner.jpg)](https://blog.edificeautomarketing.com/contextual-targeting-vs.-behavioral-targeting-what-you-need-to-know) ## [Contextual Targeting vs. Behavioral Targeting: What You Need To Know](https://blog.edificeautomarketing.com/contextual-targeting-vs.-behavioral-targeting-what-you-need-to-know) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) December 2, 2016 Contextual targeting and behavioral targeting are not one and the same. Learn why they are different, and why Big Data makes such a difference when it comes to deciding which type of campaign to implement. Contextual targeting is ad placement done smartly. Rather than relying on broad demographics, location, and simple browsing history, contextually-targeted ads connect the right message to the right person at the right time. Contextual ad campaigns show the user content similar to what’s on... [Read more](https://blog.edificeautomarketing.com/contextual-targeting-vs.-behavioral-targeting-what-you-need-to-know) [![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/) ### Connect with us - [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive) - [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/) - [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) - [Privacy Policy](http://www.edificeautomarketing.com/privacy) Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). 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