In the automotive retail industry, the timing of new model introductions and the urgency to sell out current model-year inventory are crucial factors that significantly impact marketing and sales strategies.
Understanding the Power of Holiday Email Marketing The holiday season represents a golden opportunity to connect with customers and boost sales. Amidst the holly jolly hustle and bustle, email marketing emerges as a powerful tool, capable of cutting through the noise and making your dealership stand out. So how does your dealership make the most of it?
The holiday season is always a magical time of year, filled with twinkling lights, joyful gatherings, and the harmonious hymns of sales jingles in the air. For many dealers, this period is not only the most festive time of the year but also the most crucial, representing a significant portion of annual sales. However, standing out in a sea of holiday promotions and festive advertisements can be a challenge. So, let's dive into some strategies that can make your holiday revenue goals as easy as...
In the competitive landscape of the automotive industry, understanding your customers is paramount. For car dealerships, particularly new car dealerships, identifying the attributes that predict a consumer's likelihood to purchase can significantly enhance marketing efforts and improve conversion rates. In this blog, we will delve into the critical attributes that can help Sales Managers, Service Managers, and General Managers optimize their strategies and ultimately drive sales.
Discover how leveraging a Managed Marketing Customer Data Platform (CDP) can transform your dealership's profitability. Exploring the Role of Managed Marketing CDPs in Dealerships Post-pandemic automotive marketing practices have stayed consistent. Dealer departments or agencies enlist wildly popular ad spaces on digital media, billboards, tv spots, and numerous other channels in order to vie for the attention of shoppers in their surrounding area.
Conversations about the future of the automotive industry have typically focused on electric vehicles. However, as the market rapidly changes, it’s clear that the future of this industry means more than just EVs.
It’s no secret that the annual NADA Convention is one of the most important trade shows in the automotive industry today. With an expected 15,000 attendees and over 500 exhibitors, there is much to see, do, and learn at this year’s NADA taking place March 10–13, 2022, at the Las Vegas Convention Center.
Prepare your dealership for increased inventory (and the threat of decreased profit margins) by promoting your service center now.
With Black Friday right around the corner, auto dealerships are gearing up to celebrate this national shopping day with some serious deals on some of the hottest new models on the market. However, it's not enough to open your doors on Black Friday morning and expect customers to flood in through your doors by noon. While Black Friday certainly offers tremendous opportunities for generating buzz about your dealership, you also need to take time to plan ahead to make the most of this chance at...
