--- title: Edifice Automotive | Dealer Marketing Blog | Dealership Marketing description: Dealership Marketing | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) # THE EDIFICE BLOG --- [![selling aging inventory for profit](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/selling%20cars%20%20no%20signs%20on%20doors%20or%20cars%20just%20a%20car%20dealer%20shaking%20hands%20or%20handing%20keys%20to%20someone%20who%20purchased%20the%20car.png)](https://blog.edificeautomarketing.com/how-to-turn-aging-units-and-cold-leads-into-profit) ## [How to Turn Aging Units and Cold Leads Into Profit](https://blog.edificeautomarketing.com/how-to-turn-aging-units-and-cold-leads-into-profit) [Hannah Hubner](https://blog.edificeautomarketing.com/author/hannah-hubner) September 10, 2025 Discover how targeted marketing can help dealerships boost sales and service profits by addressing aging inventory and lost leads. The Challenges Facing Dealerships In today's highly competitive automotive market, dealerships face numerous challenges. Aging inventory sitting on the lot and leads slipping through the CRM are two of the most significant issues, costing dealerships thousands of dollars every month. These missed opportunities not only hurt the bottom line but also result in... [Read more](https://blog.edificeautomarketing.com/how-to-turn-aging-units-and-cold-leads-into-profit) [![Marketing Vendors](https://blog.edificeautomarketing.com/hubfs/Blog%20Header%20options.jpg)](https://blog.edificeautomarketing.com/clicks-dont-sell-cars-what-you-really-need-from-marketing-vendors) ## [Clicks Don’t Sell Cars: What You REALLY Need from Marketing Vendors](https://blog.edificeautomarketing.com/clicks-dont-sell-cars-what-you-really-need-from-marketing-vendors) [Hannah Hubner](https://blog.edificeautomarketing.com/author/hannah-hubner) July 9, 2025 Marketing success is too often measured in likes, clicks, and impressions. Sure, those numbers look great on a dashboard — but as any dealer knows, vanity metrics don’t close deals. The numbers that actually matter? Cars sold. ROs filled. Customers retained. [Read more](https://blog.edificeautomarketing.com/clicks-dont-sell-cars-what-you-really-need-from-marketing-vendors) [![Why Dealers Should Partner with Transparent Vendors](https://blog.edificeautomarketing.com/hubfs/Transparent%20Vendor%20Data.jpg)](https://blog.edificeautomarketing.com/post-nada-insights-why-dealers-should-partner-with-transparent-vendors) ## [Post-NADA Insights: Why Dealers Should Partner with Transparent Vendors](https://blog.edificeautomarketing.com/post-nada-insights-why-dealers-should-partner-with-transparent-vendors) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) February 11, 2025 [Read more](https://blog.edificeautomarketing.com/post-nada-insights-why-dealers-should-partner-with-transparent-vendors) [![key insights for dealerships in 2025](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/DataDriven%20Success%20An%20image%20of%20a%20dealer%20or%20a%20team%20analyzing%20data%20on%20a%20computer%20or%20large%20screen.jpeg)](https://blog.edificeautomarketing.com/post-nada-key-insights-dealers-should-focus-on-for-success-in-2025) ## [Post-NADA: Key Insights Dealers Should Focus on for Success in 2025](https://blog.edificeautomarketing.com/post-nada-key-insights-dealers-should-focus-on-for-success-in-2025) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) February 6, 2025 [Read more](https://blog.edificeautomarketing.com/post-nada-key-insights-dealers-should-focus-on-for-success-in-2025) [![](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/customer%20data%20platform.jpeg)](https://blog.edificeautomarketing.com/is-your-dealership-ready-for-the-impact-of-cdps) ## [Is Your Dealership Ready for the Impact of CDPs?](https://blog.edificeautomarketing.com/is-your-dealership-ready-for-the-impact-of-cdps) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) January 17, 2025 One of the biggest topics of discussion that will take place at NADA 2025 is the growing trend of CDP implementation. The capabilities dealerships will have to stay competitive in 2025 and beyond is incredible, but it's equally important to take a step back and evaluate the capability we have to integrate before jumping in headfirst. [Read more](https://blog.edificeautomarketing.com/is-your-dealership-ready-for-the-impact-of-cdps) [![](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/logos%20depicting%20different%20data%20sources%20for%20example%2c%20symbols%20of%20a%20letter%2c%20a%20phone%2c%20a%20car%2c%20a%20house%2c%20etc-1.jpeg)](https://blog.edificeautomarketing.com/how-many-data-sources-should-be-integrated-into-my-automotive-cdp) ## [How Many Data Sources Should Be Integrated Into My Automotive CDP?](https://blog.edificeautomarketing.com/how-many-data-sources-should-be-integrated-into-my-automotive-cdp) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) January 14, 2025 As a dealership leader, you’re likely well aware of the vast amount of data generated by your business—from customer profiles and interactions to transaction histories. In fact, the average dealership has customer data (including PII, activity logs, actions, engagement, and transactional data) spread across 20+ different software systems. Depending on the dealership’s size and internal processes, this number can easily exceed 25 platforms, especially if they’ve built their own data lake. [Read more](https://blog.edificeautomarketing.com/how-many-data-sources-should-be-integrated-into-my-automotive-cdp) [![](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20bustling%20automotive%20dealership%20during%20the%20holidays.jpeg)](https://blog.edificeautomarketing.com/the-pitfalls-of-relying-solely-on-seasonal-marketing) ## [The Pitfalls Of Relying Solely On Seasonal Marketing](https://blog.edificeautomarketing.com/the-pitfalls-of-relying-solely-on-seasonal-marketing) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) December 10, 2024 In the automotive retail industry, the timing of new model introductions and the urgency to sell out current model-year inventory are crucial factors that significantly impact marketing and sales strategies. [Read more](https://blog.edificeautomarketing.com/the-pitfalls-of-relying-solely-on-seasonal-marketing) [![Boost Holiday Sales with Effective Email Strategies](https://blog.edificeautomarketing.com/hubfs/BoostHolidaySaleswithEffectiveEmailMarketing.png)](https://blog.edificeautomarketing.com/boost-holiday-sales-with-effective-email-strategies) ## [Boost Holiday Sales with Effective Email Strategies](https://blog.edificeautomarketing.com/boost-holiday-sales-with-effective-email-strategies) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) October 22, 2024 Understanding the Power of Holiday Email Marketing The holiday season represents a golden opportunity to connect with customers and boost sales. Amidst the holly jolly hustle and bustle, email marketing emerges as a powerful tool, capable of cutting through the noise and making your dealership stand out. So how does your dealership make the most of it? [Read more](https://blog.edificeautomarketing.com/boost-holiday-sales-with-effective-email-strategies) [![Holiday Marketing Tips](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/inside%20of%20a%20car%20dealership%20decorated%20for%20christmas%20with%20trees%20and%20lights%20with%20some%20cars%20on%20display.jpeg)](https://blog.edificeautomarketing.com/top-marketing-strategies-for-car-dealerships-this-holiday-season) ## [Top Marketing Strategies for Car Dealerships This Holiday Season](https://blog.edificeautomarketing.com/top-marketing-strategies-for-car-dealerships-this-holiday-season) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) October 9, 2024 The holiday season is always a magical time of year, filled with twinkling lights, joyful gatherings, and the harmonious hymns of sales jingles in the air. For many dealers, this period is not only the most festive time of the year but also the most crucial, representing a significant portion of annual sales. However, standing out in a sea of holiday promotions and festive advertisements can be a challenge. So, let's dive into some strategies that can make your holiday revenue goals as easy as... [Read more](https://blog.edificeautomarketing.com/top-marketing-strategies-for-car-dealerships-this-holiday-season) [1](https://blog.edificeautomarketing.com/tag/dealership-marketing) [2](https://blog.edificeautomarketing.com/tag/dealership-marketing/page/2) [3](https://blog.edificeautomarketing.com/tag/dealership-marketing/page/3) [4](https://blog.edificeautomarketing.com/tag/dealership-marketing/page/4) [5](https://blog.edificeautomarketing.com/tag/dealership-marketing/page/5) [Next](https://blog.edificeautomarketing.com/tag/dealership-marketing/page/2) [Last](https://blog.edificeautomarketing.com/tag/dealership-marketing/page/5) [![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/) ### Connect with us - [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive) - [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/) - [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) - [Privacy Policy](http://www.edificeautomarketing.com/privacy) Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). 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