Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of milk at their local supermarket for less that $3? The answer is in the name: Convenience. So what does this have to do with you as a car dealer? Simply put, if you are convenient for your customers, you can make more money.
“If you know the enemy and know yourself, you need not fear the result of a hundred battles." -Sun Tzu’s Art of War Other dealerships in your area may not be your enemies and you’re not exactly at war with them. However, we can all agree that they are your competitors meaning there is a competition, and in every competition, there is a winner and a loser.
We’ve seen huge changes in the industry in the last 15 or so years that have forever changed how customers shop for cars, and in turn how dealers should be engaging and selling to them. Now more than ever it is important to have a Marketing Strategy. DON’T CLICK AWAY JUST YET.
First off, a dealership needs to keep an eye on their market share of both new and used cars. This should be done in at least two ways; against similar brand franchised dealers in their market and against all franchised dealers in their market.
Let's say there is a person who lives within a 15 mile radius of your dealership who is going to buy a vehicle sometime over the next six months. Let's also say that this person is considering a brand you carry and let's also say that they are even considering buying from you. Would you say that it would be to your benefit to have mail, email and perhaps Facebook (or other apps) delivering your message to this person on a consistent basis during the approximately 6 months prior to this person...
Edifice Automotive stands out from the competition because we have a laser focus on helping dealerships sell more cars. When you partner with us, you can be assured that we have helped dealerships increase their sales by with our Multi-Channel Marketing Solutions. Edifice harnesses the power of Big Data so that you can get more foot traffic to your dealership, an increased sense of trust from potential car buyers, and more monthly sales as a result. You won’t get these results from a digital...
When purchasing a new vehicle, buyers visit on average 9.3 websites. Those sites don’t sell YOUR dealership.
Reach Your Prospects with Adabilities Adabilities is Edifice Automotive’s powerful digital marketing platform. Dominate your market by targeting prospects that are actively shopping for your products and services. Take a look at this video to get a better idea of what Adabilities can do.
This morning, Jane applied for an auto loan online, and then browsed SUVs on several manufacturers’ sites. Now she’s at a football game – passing the time between quarters by comparing SUV reviews on her smartphone. It’s clear she’s serious about making a purchase.
