Effectively Marketing Your Dealership's Used & CPO Vehicles
I think we would all agree that, at its core, effective marketing requires a clear understanding of who you are marketing to and what is important to that particular audience.
EDIFICE Automotive Is Attending NADA 2020
We are thrilled to be attending the National Automobile Dealers Association in Las Vegas this year. This will be EDIFICE Automotive's 14th year in attendance, and the 35th year in attendance for Founder and CEO, Skip Soucie.
Is Your Dealership Using Facebook Recommendations?
Facebook Recommendations are essentially consumer endorsements. Compared to Facebook Reviews, where consumers would leave a star-rating along with a comment, Recommendations are super easy to use and have even greater local reach.
2020 Digital Marketing Trends For Auto Dealers
With digital marketing changing at a shocking rate, it can be hard to keep up. At Edifice Automotive, it’s our job to help keep you informed about what’s trending in the automotive industry. We know how important it is for you to stay ahead of the competition as well, and we’ve put together some important strategies to keep an eye on in 2020.
The Best Car Dealership Email Examples To Re-engage Your Customers
An effective email strategy is by far one of the best ways to engage with your audience and boost your monthly sales numbers.
Local SEO For Car Dealerships
Local businesses are finding it more and more difficult to rank high on Google, and one of the more complex and competitive industries for local SEO are car dealerships. Car shoppers do most of their research online before they ever visit a dealership showroom. According to Google, the average car shopper only visits two dealerships when they’re searching for a new vehicle. With that in mind, it’s more important than ever for car dealerships to “show up” high in local search results. The...
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5 Holiday Marketing Ideas For Your Dealership
The season of giving is upon us! This means it's time to implement new strategies to reach more customers and close out 2019 strong!
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How To Deal With Negative Reviews About Your Dealership
Reviews are everything when it comes to swaying buyer's decisions. Research shows that 88% of people trust reviews like they trust personal recommendations.
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Why Business Listings Are Crucial To Your Dealership
Consumer perception and trust are major factors in the buyer's journey and purchase decision. Since 86% of buyers start their journey online, having an understanding of how and where people talk about your business should be a focal point within your digital marketing efforts. When a prospect trusts your dealership, they are more likely to purchase from you. One of the best ways to demonstrate sales and service credibility is by using local business listings to generate positive reviews and...