How To Grow Your Service Department's Conquest Customer Base
How many people in your local market drive your brand? How many of those local same brand owners are in your CRM?
Google Maps Advertising Drives More Shoppers to Dealers
Dealers are already aware of the importance of advertising on Facebook and Instagram and for a good reason: your shoppers spend a lot of time on there. But what other apps do your prospects use?
Facebook Triples Automotive Prospects with New Ad Format
Facebook recently rolled out a new type of dynamic ad creative that is allowing auto dealers to connect with even more shoppers on their social network.
Retaining Customers To Grow Your Dealership
While the average age of cars on the road has risen steadily over the past decade, the average trade-in and repurchase cycle for vehicles sits between 48-72 months.
Selling Cars From Your Dealership's Service Lane
Last week on the blog we discussed selling from the service lane as a way to increase your dealership's revenue. Due to the interest that post received we wanted to elaborate and lay out some examples of how your sales team can engage service customers.
Quick Tips To Increase Your Service Lane Convenience
We have written in the past about how convenience trumps all to consumers. So here are two quick tips that will help your service lane run more effectively, make your customers happier, and even increase revenue for your dealership.
How Dealerships Can Increase Customer Engagement With Creative
There's a lot that you can do to ensure that you have the best creative, and to extend its shelf life. Today we are focusing on the three most important practices to ensure your best ad delivery, increase customer engagement, and extend the life of your ads.
Brand Loyalty: Challenges and Opportunities
According to reports released by Edmunds, only three car manufacturers have brand loyalty that exceeds 60%.
Growing Your Business in 2019 with SMART Goals
Having just celebrated the new year, I'm sure plenty of us made resolutions for 2019 that we may or may not stick to.