Most dealers have heard of Dave Smith Motors in Kellogg Idaho. In the mid 1990's, this dealership was selling more Dodge trucks than anyone else in the nation despite its town's population of some 2400 people. How did they do this? With turn and earn marketing tactics.
According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17% higher closing rate than teams who received only 2 hours.
Yes and No. Yes, less demand for your brand means less of your brand might be sold in relationship to other brands in your market area. That's a given. However, the demand for your brand does not have to limit your individual dealership’s performance. Your dealership can increase market share even when demand for your brand is down in a couple ways:
The automotive market will continue along its 2018 pace in the coming year according to many analysts in the industry. Used vehicle sales show potential for significant growth as average transaction prices continue to rise. Some analysts remain wary and project a potential “flattening” in the market, but this in itself is good news in a sense.
For most, the Christmas holidays are an opportunity to pause for a moment and focus on the things that are most important to you.
To edge out the competition and to increase revenue, more and more service departments are choosing to service other OEM’s.
Negotiation time and the time to complete purchase remains the number one complaint of car shoppers. According to a recent study that polled recent car buyers, the amount of time it takes to complete a car purchase continues to grind customers' gears.
Over the last several years, third-party sites like CarGurus, Cars.com, and TrueCars have become a popular tool for dealers looking to boost their New and Used sales numbers and the reason is obvious: sites like these are the most-used resources for online car shopping. When shopping for a car online most New car shoppers start off on third party websites and end up on dealership sites while most Used car shoppers start and end their journey entirely on third party sites.
According to a recent study, shoppers are spending less time in the market for a car than in previous years. With this in mind, how should your dealership go about capturing buyers in their ever-shrinking buyer's journey?
