A Very Merry Christmas From Our Family To Yours
For most, the Christmas holidays are an opportunity to pause for a moment and focus on the things that are most important to you.
Should Your Service Department Service Other OEM's?
To edge out the competition and to increase revenue, more and more service departments are choosing to service other OEM’s.
Car Buyers Report Lowest Satisfaction With Long Purchase Process
Negotiation time and the time to complete purchase remains the number one complaint of car shoppers. According to a recent study that polled recent car buyers, the amount of time it takes to complete a car purchase continues to grind customers' gears.
The Benefits & Dangers of Third-Party Car Shopping Sites
Over the last several years, third-party sites like CarGurus, Cars.com, and TrueCars have become a popular tool for dealers looking to boost their New and Used sales numbers and the reason is obvious: sites like these are the most-used resources for online car shopping. When shopping for a car online most New car shoppers start off on third party websites and end up on dealership sites while most Used car shoppers start and end their journey entirely on third party sites.
How Hard Is It For Dealers To Influence Car Buyers?
According to a recent study, shoppers are spending less time in the market for a car than in previous years. With this in mind, how should your dealership go about capturing buyers in their ever-shrinking buyer's journey?
Black Friday and What it Means for Dealers
Black Friday. Typically regarded as the first day of the Christmas shopping season, stores offer special prices and deals that result in a mad dash of frenzied shoppers the day after Thanksgiving. Some people dread the crowds and traffic, but almost a third of Americans in 2017 braved the mob to shop for Christmas gifts for loved ones or find sweet deals.
How Many Shoppers Do You Talk to Each Week?
People buy from people. Everyone in automotive retail will agree that it is impossible to sell a customer a car without ever talking to them. So how many people do you talk to each week? Sales is a numbers game. The more people you talk to the more people you will sell. So, what if you could have a conversation with 40,000 people next week? If you multiply that by your closing rate the numbers are pretty ridiculous, right?
Are TV and Radio Still Enough for Car Dealers?
When I talk to car dealers about their digital marketing strategy, a lot of times I hear something along the lines of, “We’ve gotten along just fine doing radio spots, TV ads and direct mail, why do we need digital marketing now?” They do make a good point. What they’ve been doing was good enough in the past, so it should still be enough… right?
Car Buyers Say Brand And Price Are NOT The Most Important Thing
Amazon, Spotify, Lyft, Purple, Dollar Shave Club. You have heard of all these companies and chances are you use at least one of them on a regular basis. All these products made a major splash when they debuted in the marketplace and many of them have grown into multi-million, or even billion-dollar companies. So, why are all these products so successful? When you stop to think about it, are they really offering anything new?