--- title: Edifice Automotive | Dealer Marketing Blog (11) description: The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. (11) --- # THE EDIFICE BLOG --- [![adult-asking-blur-630839](https://blog.edificeautomarketing.com/hubfs/adult-asking-blur-630839.jpg) ](https://blog.edificeautomarketing.com/coaching) ## [Coaching Your Sales Team](https://blog.edificeautomarketing.com/coaching) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) January 12, 2019 According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17% higher closing rate than teams who received only 2 hours. [ Read more ](https://blog.edificeautomarketing.com/coaching) [![Does Demand For Your Brand Dictate Your Market Share?](https://blog.edificeautomarketing.com/hubfs/bigstock-Automobile-Dealer-5093287-1.jpg) ](https://blog.edificeautomarketing.com/does-demand-for-your-brand-dictate-your-market-share) ## [Does Demand For Your Brand Dictate Your Market Share?](https://blog.edificeautomarketing.com/does-demand-for-your-brand-dictate-your-market-share) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) January 5, 2019 Yes and No. Yes, less demand for your brand means less of your brand might be sold in relationship to other brands in your market area. That's a given. However, the demand for your brand does not have to limit your individual dealership’s performance. Your dealership can increase market share even when demand for your brand is down in a couple ways: [ Read more ](https://blog.edificeautomarketing.com/does-demand-for-your-brand-dictate-your-market-share) [![2019 Automotive Industry Trends](https://dl.dropboxusercontent.com/s/d95wwpmpizyqgrd/blog-header.jpg) ](https://blog.edificeautomarketing.com/2019-automotive-industry-trends) ## [2019 Automotive Industry Trends & What They Mean For Dealers](https://blog.edificeautomarketing.com/2019-automotive-industry-trends) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) December 29, 2018 The automotive market will continue along its 2018 pace in the coming year according to many analysts in the industry. Used vehicle sales show potential for significant growth as average transaction prices continue to rise. Some analysts remain wary and project a potential “flattening” in the market, but this in itself is good news in a sense. [ Read more ](https://blog.edificeautomarketing.com/2019-automotive-industry-trends) [![branch-celebration-christmas-1656564](https://blog.edificeautomarketing.com/hubfs/branch-celebration-christmas-1656564.jpg) ](https://blog.edificeautomarketing.com/merry-christmas-2018) ## [A Very Merry Christmas From Our Family To Yours](https://blog.edificeautomarketing.com/merry-christmas-2018) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) December 21, 2018 For most, the Christmas holidays are an opportunity to pause for a moment and focus on the things that are most important to you. [ Read more ](https://blog.edificeautomarketing.com/merry-christmas-2018) [![car-buying-car-mechanic-car-purchase-97075](https://blog.edificeautomarketing.com/hubfs/car-buying-car-mechanic-car-purchase-97075.jpg) ](https://blog.edificeautomarketing.com/service-expansion) ## [Should Your Service Department Service Other OEM's?](https://blog.edificeautomarketing.com/service-expansion) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) December 7, 2018 To edge out the competition and to increase revenue, more and more service departments are choosing to service other OEM’s. [ Read more ](https://blog.edificeautomarketing.com/service-expansion) [![accounting-bill-black-53621](https://blog.edificeautomarketing.com/hubfs/accounting-bill-black-53621.jpg) ](https://blog.edificeautomarketing.com/car-buyers-report-lowest-satisfaction-with-long-purchase-process) ## [Car Buyers Report Lowest Satisfaction With Long Purchase Process](https://blog.edificeautomarketing.com/car-buyers-report-lowest-satisfaction-with-long-purchase-process) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) December 1, 2018 Negotiation time and the time to complete purchase remains the number one complaint of car shoppers. According to a recent study that polled recent car buyers, the amount of time it takes to complete a car purchase continues to grind customers' gears. [ Read more ](https://blog.edificeautomarketing.com/car-buyers-report-lowest-satisfaction-with-long-purchase-process) [![blur-electronics-girl-363766](https://blog.edificeautomarketing.com/hubfs/blur-electronics-girl-363766.jpg) ](https://blog.edificeautomarketing.com/the-benefits-dangers-of-third-party-car-shopping-sites) ## [The Benefits & Dangers of Third-Party Car Shopping Sites](https://blog.edificeautomarketing.com/the-benefits-dangers-of-third-party-car-shopping-sites) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) November 17, 2018 Over the last several years, third-party sites like CarGurus, Cars.com, and TrueCars have become a popular tool for dealers looking to boost their New and Used sales numbers and the reason is obvious: sites like these are the most-used resources for online car shopping. When shopping for a car online most New car shoppers start off on third party websites and end up on dealership sites while most Used car shoppers start and end their journey entirely on third party sites. [ Read more ](https://blog.edificeautomarketing.com/the-benefits-dangers-of-third-party-car-shopping-sites) [![How Hard Is It For Dealers To Influence Car Buyers?](https://blog.edificeautomarketing.com/hubfs/adult-attractive-beauty-255268.jpg) ](https://blog.edificeautomarketing.com/how-hard-is-it-for-dealers-to-influence-car-buyers) ## [How Hard Is It For Dealers To Influence Car Buyers?](https://blog.edificeautomarketing.com/how-hard-is-it-for-dealers-to-influence-car-buyers) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) November 10, 2018 According to a recent study, shoppers are spending less time in the market for a car than in previous years. With this in mind, how should your dealership go about capturing buyers in their ever-shrinking buyer's journey? [ Read more ](https://blog.edificeautomarketing.com/how-hard-is-it-for-dealers-to-influence-car-buyers) [![black friday](https://blog.edificeautomarketing.com/hubfs/black%20friday.jpg) ](https://blog.edificeautomarketing.com/black-friday-2018) ## [Black Friday and What it Means for Dealers](https://blog.edificeautomarketing.com/black-friday-2018) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) November 3, 2018 Black Friday. Typically regarded as the first day of the Christmas shopping season, stores offer special prices and deals that result in a mad dash of frenzied shoppers the day after Thanksgiving. Some people dread the crowds and traffic, but almost a third of Americans in 2017 braved the mob to shop for Christmas gifts for loved ones or find sweet deals. [ Read more ](https://blog.edificeautomarketing.com/black-friday-2018)