According to a recent study, shoppers are spending less time in the market for a car than in previous years. With this in mind, how should your dealership go about capturing buyers in their ever-shrinking buyer's journey?
Influencing Car Buyers Effectively
With over 60% of car buyers stating that they need rather than want a new vehicle, the largest decrease of time in the market is used car buyers.
This means that dealers need to be more pro-active targeting the right customers and communicating their offers in order to influence them prior to their decision making points.
What is the best way to do that? Leverage the time they spend online.
Can You Influence Car Buyers Online
The time to influence and convert car shoppers is online where the majority of the shopping process takes place.
But how much can you influence shoppers' decisions? Don't they already know what they want?
Studies show they don't! In reality, only 1 out of 3 car buyers know the exact vehicle they want to purchase when they start shopping. Most of them aren't even sure if they want new or used.
Almost half of car buyers considered both new and used cars throughout their shopping experience.
This is good news to dealers because it means that shoppers haven't made up their mind and you have the opportunity to steer them towards your dealership and towards the cars that are best for them and your goals.
Honing In On Your Market
Do you know who the shoppers are in your market? If not, we'd like to introduce you.
Our free, no-obligation market study includes a detailed snapshot of your area of influence with both your digital performance and your competitor's digital performance too.
You'll see brand owners, new car shoppers, used vehicle shoppers, and service department targets, as well as insight into paid ads, social media performance, and reputation management. Click below for your FREE study!
