THE EDIFICE BLOG

Attribution And Conversion: How Dealerships Should View Both

Attribution And Conversion: How Dealerships Should View Both

Hale Soucie
Hale Soucie

Are You Focusing Too Much On Attribution and Conversion? The way that people buy cars today has drastically changed as digital marketing itself keeps evolving. Just a decade ago, auto dealers used to buy leads that were hastily thrown together with only about a 3-5% conversion rate on account of most people filling out entry forms for sweepstakes rather than being interested in buying a car. The lead giant Autobytel sold millions of leads to dealerships around the country, but conversion was...

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How Dealerships Can Get The Most From Their Old CRM Data

How Dealerships Can Get The Most From Their Old CRM Data

Hale Soucie
Hale Soucie

Why Reviving Your Dead CRM Data is Worth It If you’ve been having a hard time finding new leads, you may actually be sitting on some pre-existing leads that you’ve been overlooking. Chances are that you’ve had several people come to your dealership and seem interested in buying a car, but who then didn’t follow through with a purchase. Those same people may actually be thinking about buying a car now, and you just don’t know it.

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Why Your Digital Marketing Strategy Needs Effective Email Marketing

Why Your Digital Marketing Strategy Needs Effective Email Marketing

Hale Soucie
Hale Soucie

Coming up with a digital marketing strategy can be dizzying. There’s a lot of methods to choose from, like social media, content strategy, pay-per-click, influencer marketing, placement with prominent bloggers and ad networks just to name a few, and new methods seem to be created every other day. But there’s always email marketing, and it’s something that really shouldn’t be overlooked.

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Contextual Targeting vs. Behavioral Targeting: What You Need To Know

Contextual Targeting vs. Behavioral Targeting: What You Need To Know

Hale Soucie
Hale Soucie

Contextual targeting and behavioral targeting are not one and the same. Learn why they are different, and why Big Data makes such a difference when it comes to deciding which type of campaign to implement. Contextual targeting is ad placement done smartly. Rather than relying on broad demographics, location, and simple browsing history, contextually-targeted ads connect the right message to the right person at the right time. Contextual ad campaigns show the user content similar to what’s on...

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Effective Large-Scale Email Campaigns For Dealerships

Hale Soucie
Hale Soucie

Email marketing is one of the most effective inbound marketing methods. Here’s a few main points to keep in mind when crafting an effective email campaign using data. Simply put, email marketing is one of the most effective inbound marketing methods- if someone voluntarily gives you their email address and stays on your mailing list, they are a lot more likely to spend with you than someone who simply follows you on social media. So much more likely, actually, that email campaigns with existing...

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