MCM is Your Digital Champion
When purchasing a new vehicle, buyers visit on average 9.3 websites. Those sites don’t sell YOUR dealership.
Why Your Digital Marketing Strategy Needs Effective Email Marketing
Coming up with a digital marketing strategy can be dizzying. There’s a lot of methods to choose from, like social media, content strategy, pay-per-click, influencer marketing, placement with prominent bloggers and ad networks just to name a few, and new methods seem to be created every other day. But there’s always email marketing, and it’s something that really shouldn’t be overlooked.
Is SEM Your Dealership's Only Online Marketing Strategy?
SEM is important as a component of a digital strategy, but should not be the entire strategy.
Contextual Targeting vs. Behavioral Targeting: What You Need To Know
Contextual targeting and behavioral targeting are not one and the same. Learn why they are different, and why Big Data makes such a difference when it comes to deciding which type of campaign to implement. Contextual targeting is ad placement done smartly. Rather than relying on broad demographics, location, and simple browsing history, contextually-targeted ads connect the right message to the right person at the right time. Contextual ad campaigns show the user content similar to what’s on...
Edifice Automotive Offers 'Adabilities' Sees Your Prospects
Reach Your Prospects with Adabilities Adabilities is Edifice Automotive’s powerful digital marketing platform. Dominate your market by targeting prospects that are actively shopping for your products and services. Take a look at this video to get a better idea of what Adabilities can do.
Effective Large-Scale Email Campaigns For Dealerships
Email marketing is one of the most effective inbound marketing methods. Here’s a few main points to keep in mind when crafting an effective email campaign using data. Simply put, email marketing is one of the most effective inbound marketing methods- if someone voluntarily gives you their email address and stays on your mailing list, they are a lot more likely to spend with you than someone who simply follows you on social media. So much more likely, actually, that email campaigns with existing...
Reach Your Prospects Before They Reach Your Competition
This morning, Jane applied for an auto loan online, and then browsed SUVs on several manufacturers’ sites. Now she’s at a football game – passing the time between quarters by comparing SUV reviews on her smartphone. It’s clear she’s serious about making a purchase.
7 Do’s & Don’ts You Can Count On For Better Customer Acquisition
Digital marketers are looking to the future, hoping to expand their enterprise ever further. Just like in any other industry, the ability to grow requires a plan and the right tools for the job. We’ll be focusing on a few key tips that will help you take your marketing strategy one step further.
Latest Production Trends In Digital Media And Email Marketing
How are digital marketers making their electronic media a more cost-effective means to advertise their products and services? It’s all about valid data, correct and updated records, immediate results, and- believe it or not- suppression techniques that exclude customers not appropriate for your target lists.