THE EDIFICE BLOG

What is “Direct/None” In Google Analytics?

What is “Direct/None” In Google Analytics?

Hale Soucie
Hale Soucie

Google Analytics doesn’t always recognize where a web visitor came from or the device they used. When that occurs, the analysis says “direct/none” even though the visitor may not have come from a direct source. There are ways to analyze the data anyway, and certainly ways to fix the issue so more data can be reported accurately. Nearly every Google Analytics report has something that looks like “(direct)/(none) source” and the meaning behind this can be misleading. Visiting Google’s help center...

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Are The Right People Driving Your Digital Marketing Campaign?

Hale Soucie
Hale Soucie

Edifice Automotive stands out from the competition because we have a laser focus on helping dealerships sell more cars. When you partner with us, you can be assured that we have helped dealerships increase their sales by with our Multi-Channel Marketing Solutions. Edifice harnesses the power of Big Data so that you can get more foot traffic to your dealership, an increased sense of trust from potential car buyers, and more monthly sales as a result. You won’t get these results from a digital...

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Attribution And Conversion: How Dealerships Should View Both

Attribution And Conversion: How Dealerships Should View Both

Hale Soucie
Hale Soucie

Are You Focusing Too Much On Attribution and Conversion? The way that people buy cars today has drastically changed as digital marketing itself keeps evolving. Just a decade ago, auto dealers used to buy leads that were hastily thrown together with only about a 3-5% conversion rate on account of most people filling out entry forms for sweepstakes rather than being interested in buying a car. The lead giant Autobytel sold millions of leads to dealerships around the country, but conversion was...

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How Dealerships Can Get The Most From Their Old CRM Data

How Dealerships Can Get The Most From Their Old CRM Data

Hale Soucie
Hale Soucie

Why Reviving Your Dead CRM Data is Worth It If you’ve been having a hard time finding new leads, you may actually be sitting on some pre-existing leads that you’ve been overlooking. Chances are that you’ve had several people come to your dealership and seem interested in buying a car, but who then didn’t follow through with a purchase. Those same people may actually be thinking about buying a car now, and you just don’t know it.

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Why Your Digital Marketing Strategy Needs Effective Email Marketing

Why Your Digital Marketing Strategy Needs Effective Email Marketing

Hale Soucie
Hale Soucie

Coming up with a digital marketing strategy can be dizzying. There’s a lot of methods to choose from, like social media, content strategy, pay-per-click, influencer marketing, placement with prominent bloggers and ad networks just to name a few, and new methods seem to be created every other day. But there’s always email marketing, and it’s something that really shouldn’t be overlooked.

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