THE EDIFICE BLOG

How To Contact Thousands Of Car Buyers In One Week

Hale Soucie
Hale Soucie

Dominate your market with our People-Based Digital Marketing Solutions. People buy from people. Everyone in automotive retail will agree that it is impossible to sell a customer a car without ever talking to them. So how many people do you talk to each week? We’d like to introduce you to 1, 5, 10, or even thousands of new people in your market to start a conversation about your offers. To better explain our process, we put together a short 2 minute video that shows how we reach these customers...

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Buying Patterns: Then and Now

Hale Soucie
Hale Soucie

The way that people buy products has been changing drastically over the last 10 years. In the past, once a consumer developed a need or desire for a product or service they would need to take a trip to a brick and mortar location in order to learn more about the product. From there they would find out more about the product or service through speaking to an associate or inspecting it themselves. If they decided that they did indeed want to make a purchase, they would select the specific item...

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Part Five: Annotating Your Google Analytics Data

Hale Soucie
Hale Soucie

Welcome to Edifice Automotive’s final week in our series on Google Analytics. Throughout this series, our aim has been to give you a better understanding of some of Google Analytics’ tools, along with good practices you should use in order to get the most accurate data about your website. In the first four parts of the series we have taken several steps to filter out all unwanted spam and irrelevant traffic. If you missed those posts you can find them here. Now that we have made sure your site...

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Part Four: Filtering Internal and International Traffic On Google

Hale Soucie
Hale Soucie

Welcome back to Part Four in our Google Analytics Series. Over the last several weeks we have learned how to take preventative measures against Ghost and Crawler Spam. If you missed any of the last three posts you can find them here: Part One, Part Two, and Part Three. Now that we have addressed the issues of Ghost and Crawler Spam you should start seeing cleaner reports and hopefully getting a more accurate look at how well your website is functioning. While this is good progress, there are...

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Part Three: Blocking Crawler Spam On Google Analytics

Hale Soucie
Hale Soucie

To view Part One: Ghost and Crawler Spam click here. To view Part Two: Setting Up Views and Blocking Ghost Spam click here. Welcome back to Part Three in our series on Google Analytics. In the first week, we started off our series by familiarizing ourselves with the differences between Ghost and Crawler Spam and what not to do when trying to deal with them. If you missed the first week you can find it here: Part One. In Part Two we showed you how to set up views and remove Ghost Spam from your...

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Part Two: Setting Up Views & Blocking Ghost Spam From Google Analytics

Hale Soucie
Hale Soucie

To view Part One: Ghost and Crawler Spam click here. To view Part Three: Blocking Crawler Spam click here. Welcome back to Edifice Automotive’s series about removing Ghost and Crawler Spam from your Google Analytics. Last week we started off our series with an explanation of the different types of spam and how they work. If you missed that blog post you can find it here. This week we will show you how to deal with Ghost Spam and remove it from your Google Analytics reporting. Before we do that...

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Automotive Digital Marketing Handbook

Hale Soucie
Hale Soucie

It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal. That’s why we put together a glossary of the core terms and technologies we believe every data-driven marketer needs to know to understand all the techno-babble, look smart in meetings and stay on top of this crazy, complex discipline.

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Edifice Announces REACH: Stand-Alone Service Marketing

Edifice Announces REACH: Stand-Alone Service Marketing

Hale Soucie
Hale Soucie

Edifice Automotive is proud to announce that it now offers a Conquest Marketing Solution designed specifically for service departments: REACH. REACH is a multi-channel, turnkey solution that offers the opportunity for dealerships to target their competitor’s customers as well as inactive customers with attractive service offers. Through Edifice’s Decisioning Engine and multi-billion record databases, customers most likely to be seeking service in the dealer’s area are identified. Customers can...

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