THE EDIFICE BLOG

Part Two: Setting Up Views & Blocking Ghost Spam From Google Analytics

Hale Soucie
Hale Soucie

To view Part One: Ghost and Crawler Spam click here. To view Part Three: Blocking Crawler Spam click here. Welcome back to Edifice Automotive’s series about removing Ghost and Crawler Spam from your Google Analytics. Last week we started off our series with an explanation of the different types of spam and how they work. If you missed that blog post you can find it here. This week we will show you how to deal with Ghost Spam and remove it from your Google Analytics reporting. Before we do that...

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Automotive Digital Marketing Handbook

Hale Soucie
Hale Soucie

It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal. That’s why we put together a glossary of the core terms and technologies we believe every data-driven marketer needs to know to understand all the techno-babble, look smart in meetings and stay on top of this crazy, complex discipline.

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Edifice Announces REACH: Stand-Alone Service Marketing

Edifice Announces REACH: Stand-Alone Service Marketing

Hale Soucie
Hale Soucie

Edifice Automotive is proud to announce that it now offers a Conquest Marketing Solution designed specifically for service departments: REACH. REACH is a multi-channel, turnkey solution that offers the opportunity for dealerships to target their competitor’s customers as well as inactive customers with attractive service offers. Through Edifice’s Decisioning Engine and multi-billion record databases, customers most likely to be seeking service in the dealer’s area are identified. Customers can...

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Edifice Obtains Reynolds and Reynolds Certification

Hale Soucie
Hale Soucie

Edifice Automotive, a division of Edifice Group, Inc., has signed an agreement to obtain certified integration for Reynolds and Reynolds DMS for their digital suite of products. These products include the Win Program, Keep Program, Build Program, ReachService Program and ReachSales Program. The key advantage of this certified integration is that it ensures security, privacy and reliability of consistent data through certified interfaces for dealers.

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