If you’ve been having a hard time finding new leads, you may actually be sitting on some pre-existing leads that you’ve been overlooking. Have you checked your customer relations management (CRM) data lately?
Are You Focusing Too Much On Attribution and Conversion? The way that people buy cars today has drastically changed as digital marketing itself keeps evolving. Just a decade ago, auto dealers used to buy leads that were hastily thrown together with only about a 3-5% conversion rate on account of most people filling out entry forms for sweepstakes rather than being interested in buying a car. The lead giant Autobytel sold millions of leads to dealerships around the country, but conversion was...
Why Reviving Your Dead CRM Data is Worth It If you’ve been having a hard time finding new leads, you may actually be sitting on some pre-existing leads that you’ve been overlooking. Chances are that you’ve had several people come to your dealership and seem interested in buying a car, but who then didn’t follow through with a purchase. Those same people may actually be thinking about buying a car now, and you just don’t know it.
Client: Atlanta Kia Dealer Market: Atlanta, GA Campaign Term: 12 Months Campaign Type: Targeting Conquest and Retained Customers Multi-Channel Marketing Strategy:
When purchasing a new vehicle, buyers visit on average 9.3 websites. Those sites don’t sell YOUR dealership.
Coming up with a digital marketing strategy can be dizzying. There’s a lot of methods to choose from, like social media, content strategy, pay-per-click, influencer marketing, placement with prominent bloggers and ad networks just to name a few, and new methods seem to be created every other day. But there’s always email marketing, and it’s something that really shouldn’t be overlooked.
SEM is important as a component of a digital strategy, but should not be the entire strategy.
Contextual targeting and behavioral targeting are not one and the same. Learn why they are different, and why Big Data makes such a difference when it comes to deciding which type of campaign to implement. Contextual targeting is ad placement done smartly. Rather than relying on broad demographics, location, and simple browsing history, contextually-targeted ads connect the right message to the right person at the right time. Contextual ad campaigns show the user content similar to what’s on...
Reach Your Prospects with Adabilities Adabilities is Edifice Automotive’s powerful digital marketing platform. Dominate your market by targeting prospects that are actively shopping for your products and services. Take a look at this video to get a better idea of what Adabilities can do.
