--- title: Edifice Automotive | Dealer Marketing Blog (16) description: The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. (16) --- # THE EDIFICE BLOG --- [![](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/Edifice-Automotive-177x142.png) ](https://blog.edificeautomarketing.com/edifice-automotive-offers-adabilities-sees-your-prospects) ## [Edifice Automotive Offers 'Adabilities' Sees Your Prospects](https://blog.edificeautomarketing.com/edifice-automotive-offers-adabilities-sees-your-prospects) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) October 20, 2016 Reach Your Prospects with Adabilities Adabilities is Edifice Automotive’s powerful digital marketing platform. Dominate your market by targeting prospects that are actively shopping for your products and services. Take a look at this video to get a better idea of what Adabilities can do. [ Read more ](https://blog.edificeautomarketing.com/edifice-automotive-offers-adabilities-sees-your-prospects) [![](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/Blog-Banner-Image-Final.jpg) ](https://blog.edificeautomarketing.com/effective-large-scale-email-campaigns-for-dealerships) ## [Effective Large-Scale Email Campaigns For Dealerships](https://blog.edificeautomarketing.com/effective-large-scale-email-campaigns-for-dealerships) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) September 23, 2016 Email marketing is one of the most effective inbound marketing methods. Here’s a few main points to keep in mind when crafting an effective email campaign using data. Simply put, email marketing is one of the most effective inbound marketing methods- if someone voluntarily gives you their email address and stays on your mailing list, they are a lot more likely to spend with you than someone who simply follows you on social media. So much more likely, actually, that email campaigns with existing... [ Read more ](https://blog.edificeautomarketing.com/effective-large-scale-email-campaigns-for-dealerships) [![](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/Geo-Fencing_Banner_Image_1000x300.jpg) ](https://blog.edificeautomarketing.com/reach-your-prospects-before-they-reach-your-competition/) ## [Reach Your Prospects Before They Reach Your Competition](https://blog.edificeautomarketing.com/reach-your-prospects-before-they-reach-your-competition/) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) August 29, 2016 This morning, Jane applied for an auto loan online, and then browsed SUVs on several manufacturers’ sites. Now she’s at a football game – passing the time between quarters by comparing SUV reviews on her smartphone. It’s clear she’s serious about making a purchase. [ Read more ](https://blog.edificeautomarketing.com/reach-your-prospects-before-they-reach-your-competition/) [![](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/Better-Customer-Aquisition.jpg) ](https://blog.edificeautomarketing.com/7-dos-donts-you-can-count-on-for-better-customer-acquisition) ## [7 Do’s & Don’ts You Can Count On For Better Customer Acquisition](https://blog.edificeautomarketing.com/7-dos-donts-you-can-count-on-for-better-customer-acquisition) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) August 8, 2016 Digital marketers are looking to the future, hoping to expand their enterprise ever further. Just like in any other industry, the ability to grow requires a plan and the right tools for the job. We’ll be focusing on a few key tips that will help you take your marketing strategy one step further. [ Read more ](https://blog.edificeautomarketing.com/7-dos-donts-you-can-count-on-for-better-customer-acquisition) [![](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/Digital-Media-Email-Marketing-Edifice.jpg) ](https://blog.edificeautomarketing.com/latest-production-trends-in-digital-media-and-email-marketing) ## [Latest Production Trends In Digital Media And Email Marketing](https://blog.edificeautomarketing.com/latest-production-trends-in-digital-media-and-email-marketing) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) July 25, 2016 How are digital marketers making their electronic media a more cost-effective means to advertise their products and services? It’s all about valid data, correct and updated records, immediate results, and- believe it or not- suppression techniques that exclude customers not appropriate for your target lists. [ Read more ](https://blog.edificeautomarketing.com/latest-production-trends-in-digital-media-and-email-marketing) ## [How To Contact Thousands Of Car Buyers In One Week](https://blog.edificeautomarketing.com/how-to-contact-thousands-of-car-buyers-in-one-week) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) June 6, 2016 Dominate your market with our People-Based Digital Marketing Solutions. People buy from people. Everyone in automotive retail will agree that it is impossible to sell a customer a car without ever talking to them. So how many people do you talk to each week? We’d like to introduce you to 1, 5, 10, or even thousands of new people in your market to start a conversation about your offers. To better explain our process, we put together a short 2 minute video that shows how we reach these customers... [ Read more ](https://blog.edificeautomarketing.com/how-to-contact-thousands-of-car-buyers-in-one-week) [![](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/TopImage.jpg) ](https://blog.edificeautomarketing.com/buying-patterns-then-and-now) ## [Buying Patterns: Then and Now](https://blog.edificeautomarketing.com/buying-patterns-then-and-now) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) June 6, 2016 The way that people buy products has been changing drastically over the last 10 years. In the past, once a consumer developed a need or desire for a product or service they would need to take a trip to a brick and mortar location in order to learn more about the product. From there they would find out more about the product or service through speaking to an associate or inspecting it themselves. If they decided that they did indeed want to make a purchase, they would select the specific item... [ Read more ](https://blog.edificeautomarketing.com/buying-patterns-then-and-now) ## [How To Reach 40,000 Car Buyers Next Week?](https://blog.edificeautomarketing.com/how-to-reach-40000-car-buyers-next-week) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) April 14, 2016 People buy from people. Everyone in automotive retail will agree that it is impossible to sell a customer a car without ever talking to them. So how many people do you talk to each week? [ Read more ](https://blog.edificeautomarketing.com/how-to-reach-40000-car-buyers-next-week) [![](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/LARGE-GHOSTS-AND-CRAWLERS.jpg) ](https://blog.edificeautomarketing.com/part-five-annotating-your-google-analytics-data) ## [Part Five: Annotating Your Google Analytics Data](https://blog.edificeautomarketing.com/part-five-annotating-your-google-analytics-data) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) April 1, 2016 Welcome to Edifice Automotive’s final week in our series on Google Analytics. Throughout this series, our aim has been to give you a better understanding of some of Google Analytics’ tools, along with good practices you should use in order to get the most accurate data about your website. In the first four parts of the series we have taken several steps to filter out all unwanted spam and irrelevant traffic. If you missed those posts you can find them here. Now that we have made sure your site... [ Read more ](https://blog.edificeautomarketing.com/part-five-annotating-your-google-analytics-data)