--- title: Edifice Automotive | Dealer Marketing Blog | NADA description: NADA | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. --- # THE EDIFICE BLOG --- [![data integrations](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/data%20integrations.jpeg) ](https://blog.edificeautomarketing.com/how-to-approach-data-integrations-in-phases) ## [How to Approach Data Integrations in Phases](https://blog.edificeautomarketing.com/how-to-approach-data-integrations-in-phases) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) April 1, 2025 While each of the dozens of software systems most dealers use to aggregate data and operate hold valuable customer interaction data, not all sources are relevant for supporting typical use cases in a Customer Data Platform (CDP). By focusing on integrating key data sources—such as service schedulers, phone systems, and call centers—dealers can accelerate timelines to optimize operations and boost revenue. Once you've pinpointed the key areas your dealership should concentrate on, what is the... [ Read more ](https://blog.edificeautomarketing.com/how-to-approach-data-integrations-in-phases) [![Top Strategies from NADA 20 Groups](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/a%20sign%20or%20board%20saying%20Strategy.jpeg) ](https://blog.edificeautomarketing.com/nada-recap-top-strategies-from-nada-20-groups) ## [NADA Recap: Top Strategies from NADA 20 Groups](https://blog.edificeautomarketing.com/nada-recap-top-strategies-from-nada-20-groups) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) March 13, 2025 Miss out on the chance to attend NADA this past year? No sweat. We've published a few recap blogs to discuss major points covered in New Orleans this year, and this blog covers one of the biggest ones! [ Read more ](https://blog.edificeautomarketing.com/nada-recap-top-strategies-from-nada-20-groups) [![Vendor Accountability](https://blog.edificeautomarketing.com/hubfs/Vendor%20Accountability.jpg) ](https://blog.edificeautomarketing.com/measuring-vendor-accountability-key-metrics-for-car-dealerships-success) ## [Measuring Vendor Accountability: Key Metrics for Car Dealership Success](https://blog.edificeautomarketing.com/measuring-vendor-accountability-key-metrics-for-car-dealerships-success) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) March 4, 2025 In the highly competitive automotive market, dealerships depend heavily on third-party vendors to help drive sales, generate leads, and enhance the customer experience. These vendors play an essential role in the dealership’s growth, whether they provide digital marketing services, lead generation, or CRM solutions. However, to ensure that these partnerships deliver tangible results, dealerships must establish clear expectations, track the right performance metrics, and focus on long-term... [ Read more ](https://blog.edificeautomarketing.com/measuring-vendor-accountability-key-metrics-for-car-dealerships-success) [![Why Dealers Should Partner with Transparent Vendors](https://blog.edificeautomarketing.com/hubfs/Transparent%20Vendor%20Data.jpg) ](https://blog.edificeautomarketing.com/post-nada-insights-why-dealers-should-partner-with-transparent-vendors) ## [Post-NADA Insights: Why Dealers Should Partner with Transparent Vendors](https://blog.edificeautomarketing.com/post-nada-insights-why-dealers-should-partner-with-transparent-vendors) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) February 11, 2025 [ Read more ](https://blog.edificeautomarketing.com/post-nada-insights-why-dealers-should-partner-with-transparent-vendors) [![key insights for dealerships in 2025](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/DataDriven%20Success%20An%20image%20of%20a%20dealer%20or%20a%20team%20analyzing%20data%20on%20a%20computer%20or%20large%20screen.jpeg) ](https://blog.edificeautomarketing.com/post-nada-key-insights-dealers-should-focus-on-for-success-in-2025) ## [Post-NADA: Key Insights Dealers Should Focus on for Success in 2025](https://blog.edificeautomarketing.com/post-nada-key-insights-dealers-should-focus-on-for-success-in-2025) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) February 6, 2025 [ Read more ](https://blog.edificeautomarketing.com/post-nada-key-insights-dealers-should-focus-on-for-success-in-2025) [![](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/customer%20data%20platform.jpeg) ](https://blog.edificeautomarketing.com/is-your-dealership-ready-for-the-impact-of-cdps) ## [Is Your Dealership Ready for the Impact of CDPs?](https://blog.edificeautomarketing.com/is-your-dealership-ready-for-the-impact-of-cdps) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) January 17, 2025 One of the biggest topics of discussion that will take place at NADA 2025 is the growing trend of CDP implementation. The capabilities dealerships will have to stay competitive in 2025 and beyond is incredible, but it's equally important to take a step back and evaluate the capability we have to integrate before jumping in headfirst. [ Read more ](https://blog.edificeautomarketing.com/is-your-dealership-ready-for-the-impact-of-cdps) [![](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/logos%20depicting%20different%20data%20sources%20for%20example%2c%20symbols%20of%20a%20letter%2c%20a%20phone%2c%20a%20car%2c%20a%20house%2c%20etc-1.jpeg) ](https://blog.edificeautomarketing.com/how-many-data-sources-should-be-integrated-into-my-automotive-cdp) ## [How Many Data Sources Should Be Integrated Into My Automotive CDP?](https://blog.edificeautomarketing.com/how-many-data-sources-should-be-integrated-into-my-automotive-cdp) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) January 14, 2025 As a dealership leader, you’re likely well aware of the vast amount of data generated by your business—from customer profiles and interactions to transaction histories. In fact, the average dealership has customer data (including PII, activity logs, actions, engagement, and transactional data) spread across 20+ different software systems. Depending on the dealership’s size and internal processes, this number can easily exceed 25 platforms, especially if they’ve built their own data lake. [ Read more ](https://blog.edificeautomarketing.com/how-many-data-sources-should-be-integrated-into-my-automotive-cdp) [![](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20bustling%20conference%20scene.jpeg) ](https://blog.edificeautomarketing.com/get-ready-for-nada-2025-the-must-attend-event-for-dealership-leaders) ## [Get Ready for NADA 2025: The Must-Attend Event for Dealership Leaders](https://blog.edificeautomarketing.com/get-ready-for-nada-2025-the-must-attend-event-for-dealership-leaders) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) January 9, 2025 NADA is right around the corner, and we couldn't be more excited! The NADA (National Automobile Dealers Association) Conference & Expo is one of the largest gatherings of automotive professionals in the U.S., and the 2025 event promises to deliver invaluable [ Read more ](https://blog.edificeautomarketing.com/get-ready-for-nada-2025-the-must-attend-event-for-dealership-leaders) [![How to future-proof your dealership](https://blog.edificeautomarketing.com/hubfs/Edifice_NADA%20and%20the%20Future_Social_Feb%2022_Linkedn1.png) ](https://blog.edificeautomarketing.com/experience-the-future) ## [NADA 2022: How Dealerships Can Anticipate and “Experience the Future”](https://blog.edificeautomarketing.com/experience-the-future) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) March 1, 2022 Conversations about the future of the automotive industry have typically focused on electric vehicles. However, as the market rapidly changes, it’s clear that the future of this industry means more than just EVs. [ Read more ](https://blog.edificeautomarketing.com/experience-the-future)