In the automotive retail industry, the timing of new model introductions and the urgency to sell out current model-year inventory are crucial factors that significantly impact marketing and sales strategies.
Selling aging units by the end of November is VITAL. Book values of these units are expected to decline rapidly starting January 1st and considerably more throughout 2025. As book values decrease, the finance-ability of these units also diminishes, leading to reduced margins, tougher negotiation processes, and buyer-financing challenges.
Boost Car Dealer Profitability with Edifice Auto Marketing: A Market Analysis Are you a car dealer looking to: Drive more conquest sales from outside your target market? Increase average RO size? Get more ROs?
Turbocharging Sales Through Reach and Reactivation Luxury dealership Maserati of Wilmington Pike knew they needed a streamlined marketing solution that could deliver on multiple fronts—but they also knew their own capabilities were already necessarily devoted to showroom operations. After a couple false starts with other partners, Edifice’s proven plan to accelerate their sales and service revenue more than intrigued them. With Edifice, they’ve seen steady growth in sales from outside their...
As the year progresses, inventory turnover becomes increasingly critical for car dealerships. Balancing the old and new—specifically, clearing out the 2023 models to make room for the 2024 lineup—is an art form. In this article, we delve into actionable and, dare we say, groundbreaking strategies that can help you accomplish this efficiently and profitably.
The Digital Dealer Conference & Expo is right around the corner, and like you, we recognize its immense significance in the automotive industry. With the event slated to take place this October in Las Vegas, it's crucial to plan well to extract maximum value. In this article, we lay down actionable insights on optimizing your time at this game-changing event and present compelling reasons to meet with Edifice Automotive Marketing.
In the ever-evolving automotive industry, expanding your dealership's revenue requires a shift in focus toward service operations. By increasing the value and gross profit of your average Repair Order (RO), you can drive profitability in your fixed operations and establish a deeper connection and lifetime value with your customers. Let's explore how embracing advanced diagnostics, preventive maintenance, and strategic upselling can transform each service visit into a revenue-enhancing...
For the 40 years that I have been in the car business, dealers have complained about the "shortage" of technicians. This 40+ year "shortage" may be the new norm, and if so, Dealers who adapt will have the greatest chance for success.
Although the cookie is crumbling, marketing campaigns with Edifice won’t be disrupted.
