--- title: Edifice Automotive | Dealer Marketing Blog | Google Analytics description: Google Analytics | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) # THE EDIFICE BLOG --- [![](https://blog.edificeautomarketing.com/hubfs/apple-computer-google-40185-517284-edited-2.jpg)](https://blog.edificeautomarketing.com/5-easy-ways-auto-dealerships-should-use-google-my-business) ## [5 Easy Ways Auto Dealerships Should Use Google My Business](https://blog.edificeautomarketing.com/5-easy-ways-auto-dealerships-should-use-google-my-business) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) July 14, 2021 Google My Business is a necessity in the auto industry. We previously covered how important your listing is when it comes to increasing your Google ranking, but it's far from a "set it and forget it" aspect to your marketing. [Read more](https://blog.edificeautomarketing.com/5-easy-ways-auto-dealerships-should-use-google-my-business) [![](https://blog.edificeautomarketing.com/hubfs/apple-computer-google-40185-517284-edited-2.jpg)](https://blog.edificeautomarketing.com/part-one-what-is-ghost-and-crawler-spam) ## [Part One: What is Ghost and Crawler Spam?](https://blog.edificeautomarketing.com/part-one-what-is-ghost-and-crawler-spam) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) March 4, 2021 To view Part Two: Setting Up Views and Blocking Ghost Spam click here. Anyone who runs a website that is being monitored by Google Analytics knows that eventually you must address the issue of spam. [Read more](https://blog.edificeautomarketing.com/part-one-what-is-ghost-and-crawler-spam) [![Why Business Listings Are Crucial To Your Dealership](https://blog.edificeautomarketing.com/hubfs/Edifice%20Blog%20Image%20Template%20(7).png)](https://blog.edificeautomarketing.com/why-business-listings-are-crucial-to-your-dealership) ## [Why Business Listings Are Crucial To Your Dealership](https://blog.edificeautomarketing.com/why-business-listings-are-crucial-to-your-dealership) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) November 23, 2019 Consumer perception and trust are major factors in the buyer's journey and purchase decision. Since 86% of buyers start their journey online, having an understanding of how and where people talk about your business should be a focal point within your digital marketing efforts. When a prospect trusts your dealership, they are more likely to purchase from you. One of the best ways to demonstrate sales and service credibility is by using local business listings to generate positive reviews and... [Read more](https://blog.edificeautomarketing.com/why-business-listings-are-crucial-to-your-dealership) [![How Do You Reach Service Customers You Have No History With?](https://blog.edificeautomarketing.com/hubfs/android-app-direction-app-35969.jpg)](https://blog.edificeautomarketing.com/google-maps-advertising-drives-more-shoppers-to-dealers) ## [Google Maps Advertising Drives More Shoppers to Dealers](https://blog.edificeautomarketing.com/google-maps-advertising-drives-more-shoppers-to-dealers) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) March 22, 2019 Dealers are already aware of the importance of advertising on Facebook and Instagram and for a good reason: your shoppers spend a lot of time on there. But what other apps do your prospects use? [Read more](https://blog.edificeautomarketing.com/google-maps-advertising-drives-more-shoppers-to-dealers) [![Analyzing Your Google Analytics Traffic: Direct/None](https://blog.edificeautomarketing.com/hubfs/analytics-chart-data-97080.jpg)](https://blog.edificeautomarketing.com/analyzing-your-google-analytics-traffic-direct/none) ## [Analyzing Your Google Analytics Traffic: Direct/None](https://blog.edificeautomarketing.com/analyzing-your-google-analytics-traffic-direct/none) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) September 13, 2018 Google Analytics is an invaluable source for car dealers as it provides a lot of data and information about visitors to your website. However, sometimes the analytics program can leave you with more questions than answers. [Read more](https://blog.edificeautomarketing.com/analyzing-your-google-analytics-traffic-direct/none) [![apple-computer-google-40185](https://blog.edificeautomarketing.com/hubfs/apple-computer-google-40185.jpg)](https://blog.edificeautomarketing.com/optimizing-your-google-my-business-listing-for-better-traffic) ## [Optimizing Your Google My Business Listing For Better Traffic](https://blog.edificeautomarketing.com/optimizing-your-google-my-business-listing-for-better-traffic) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) July 20, 2018 Two weeks ago we did a blog post on the importance of managing your online reviews such as ones on your Google My Business Listing. After some feedback and seeing that some dealers were having issues with optimizing their My Business Listing, we thought it would be helpful to walk through some ways to optimize your listing, or if you haven't set one up already (very important), how to do so. [Read more](https://blog.edificeautomarketing.com/optimizing-your-google-my-business-listing-for-better-traffic) [![](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/Web_Attribution.jpg)](https://blog.edificeautomarketing.com/what-is-data-attribution) ## [What Is Data Attribution?](https://blog.edificeautomarketing.com/what-is-data-attribution) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) September 1, 2017 So, you have decided to try and give your dealership a leg up on local competition by implementing multi-channel digital marketing (a very wise choice). [Read more](https://blog.edificeautomarketing.com/what-is-data-attribution) [![Attribution And Conversion: How Dealerships Should View Both](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/Focus_Attribution_Conversion.jpg)](https://blog.edificeautomarketing.com/attribution-and-conversion-how-dealerships-should-view-both) ## [Attribution And Conversion: How Dealerships Should View Both](https://blog.edificeautomarketing.com/attribution-and-conversion-how-dealerships-should-view-both) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) February 8, 2017 Are You Focusing Too Much On Attribution and Conversion? The way that people buy cars today has drastically changed as digital marketing itself keeps evolving. Just a decade ago, auto dealers used to buy leads that were hastily thrown together with only about a 3-5% conversion rate on account of most people filling out entry forms for sweepstakes rather than being interested in buying a car. The lead giant Autobytel sold millions of leads to dealerships around the country, but conversion was... [Read more](https://blog.edificeautomarketing.com/attribution-and-conversion-how-dealerships-should-view-both) [![Is SEM Your Dealership's Only Online Marketing Strategy?](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/PC_Monitor_Cars-177x142.jpg)](https://blog.edificeautomarketing.com/is-sem-your-dealerships-only-online-marketing-strategy) ## [Is SEM Your Dealership's Only Online Marketing Strategy?](https://blog.edificeautomarketing.com/is-sem-your-dealerships-only-online-marketing-strategy) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) December 7, 2016 SEM is important as a component of a digital strategy, but should not be the entire strategy. [Read more](https://blog.edificeautomarketing.com/is-sem-your-dealerships-only-online-marketing-strategy) [1](https://blog.edificeautomarketing.com/tag/google-analytics) [2](https://blog.edificeautomarketing.com/tag/google-analytics/page/2) [Next](https://blog.edificeautomarketing.com/tag/google-analytics/page/2) [Last](https://blog.edificeautomarketing.com/tag/google-analytics/page/2) [![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/) ### Connect with us - [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive) - [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/) - [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) - [Privacy Policy](http://www.edificeautomarketing.com/privacy) Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). 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