THE EDIFICE BLOG


Boost Holiday Sales with Effective Email Strategies

Boost Holiday Sales with Effective Email Strategies

Understanding the Power of Holiday Email Marketing The holiday season represents a golden opportunity to connect with customers and boost sales. Amidst the holly jolly hustle and bustle, email marketing emerges as a powerful tool, capable of cutting through the noise and making your dealership stand out. So how does your dealership make the most of it?

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2020 Digital Marketing Trends For Auto Dealers

2020 Digital Marketing Trends For Auto Dealers

With digital marketing changing at a shocking rate, it can be hard to keep up. At Edifice Automotive, it’s our job to help keep you informed about what’s trending in the automotive industry. We know how important it is for you to stay ahead of the competition as well, and we’ve put together some important strategies to keep an eye on in 2020.

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Reaching The Right People With Your Dealership's Marketing Efforts

Let's say there is a person who lives within a 15 mile radius of your dealership who is going to buy a vehicle sometime over the next six months. Let's also say that this person is considering a brand you carry and let's also say that they are even considering buying from you. Would you say that it would be to your benefit to have mail, email and perhaps Facebook (or other apps) delivering your message to this person on a consistent basis during the approximately 6 months prior to this person...

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How Dealerships Can Get The Most From Their Old CRM Data

How Dealerships Can Get The Most From Their Old CRM Data

Why Reviving Your Dead CRM Data is Worth It If you’ve been having a hard time finding new leads, you may actually be sitting on some pre-existing leads that you’ve been overlooking. Chances are that you’ve had several people come to your dealership and seem interested in buying a car, but who then didn’t follow through with a purchase. Those same people may actually be thinking about buying a car now, and you just don’t know it.

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Why Your Digital Marketing Strategy Needs Effective Email Marketing

Why Your Digital Marketing Strategy Needs Effective Email Marketing

Coming up with a digital marketing strategy can be dizzying. There’s a lot of methods to choose from, like social media, content strategy, pay-per-click, influencer marketing, placement with prominent bloggers and ad networks just to name a few, and new methods seem to be created every other day. But there’s always email marketing, and it’s something that really shouldn’t be overlooked.

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