In the automotive retail industry, the timing of new model introductions and the urgency to sell out current model-year inventory are crucial factors that significantly impact marketing and sales strategies.
The holiday season is always a magical time of year, filled with twinkling lights, joyful gatherings, and the harmonious hymns of sales jingles in the air. For many dealers, this period is not only the most festive time of the year but also the most crucial, representing a significant portion of annual sales. However, standing out in a sea of holiday promotions and festive advertisements can be a challenge. So, let's dive into some strategies that can make your holiday revenue goals as easy as...
The holiday season is here, and with it comes Americans’ readiness to shop the best deals of the season. While it’s common knowledge that US shoppers are ready to throw down serious cash for Christmas presents—around $1,000—it’s also true that they’re far and away more likely to buy a car at this time: Automotive sales spike in the end-of-year holiday season for both luxury auto brands, such as Tesla, Land Rover, and Lexus, and non-luxury brands:
