THE EDIFICE BLOG

selling aging inventory for profit

How to Turn Aging Units and Cold Leads Into Profit

Hannah Hubner

Discover how targeted marketing can help dealerships boost sales and service profits by addressing aging inventory and lost leads. The Challenges Facing Dealerships In today's highly competitive automotive market, dealerships face numerous challenges. Aging inventory sitting on the lot and leads slipping through the CRM are two of the most significant issues, costing dealerships thousands of dollars every month. These missed opportunities not only hurt the bottom line but also result in...

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Car Dealer Target Audience

Grade Your Target Audience: 10 Consumer Metrics Car Dealerships Need To Analyze

Chase Hubner

In the competitive landscape of the automotive industry, understanding your customers is paramount. For car dealerships, particularly new car dealerships, identifying the attributes that predict a consumer's likelihood to purchase can significantly enhance marketing efforts and improve conversion rates. In this blog, we will delve into the critical attributes that can help Sales Managers, Service Managers, and General Managers optimize their strategies and ultimately drive sales.

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Contextual Targeting vs. Behavioral Targeting: What You Need To Know

Contextual Targeting vs. Behavioral Targeting: What You Need To Know

Hale Soucie
Hale Soucie

Contextual targeting and behavioral targeting are not one and the same. Learn why they are different, and why Big Data makes such a difference when it comes to deciding which type of campaign to implement. Contextual targeting is ad placement done smartly. Rather than relying on broad demographics, location, and simple browsing history, contextually-targeted ads connect the right message to the right person at the right time. Contextual ad campaigns show the user content similar to what’s on...

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