--- title: Edifice Automotive | Dealer Marketing Blog | Contextual Targeting description: Contextual Targeting | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) # THE EDIFICE BLOG --- [![selling aging inventory for profit](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/selling%20cars%20%20no%20signs%20on%20doors%20or%20cars%20just%20a%20car%20dealer%20shaking%20hands%20or%20handing%20keys%20to%20someone%20who%20purchased%20the%20car.png)](https://blog.edificeautomarketing.com/how-to-turn-aging-units-and-cold-leads-into-profit) ## [How to Turn Aging Units and Cold Leads Into Profit](https://blog.edificeautomarketing.com/how-to-turn-aging-units-and-cold-leads-into-profit) [Hannah Hubner](https://blog.edificeautomarketing.com/author/hannah-hubner) September 10, 2025 Discover how targeted marketing can help dealerships boost sales and service profits by addressing aging inventory and lost leads. The Challenges Facing Dealerships In today's highly competitive automotive market, dealerships face numerous challenges. Aging inventory sitting on the lot and leads slipping through the CRM are two of the most significant issues, costing dealerships thousands of dollars every month. These missed opportunities not only hurt the bottom line but also result in... [Read more](https://blog.edificeautomarketing.com/how-to-turn-aging-units-and-cold-leads-into-profit) ## [Navigating Uncertainty: How Dealers Can Win in a Shifting Automotive Market](https://blog.edificeautomarketing.com/navigating-uncertainty-how-dealers-can-win-in-a-shifting-automotive-market) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) April 15, 2025 The U.S. automotive market is in flux. Tariff uncertainty, inventory volatility, rising interest rates, shifting consumer habits, and evolving digital behaviors are making it harder than ever for dealerships to maintain consistent sales and service performance. The rules of engagement have changed—and success now requires not just strategy, but precision. [Read more](https://blog.edificeautomarketing.com/navigating-uncertainty-how-dealers-can-win-in-a-shifting-automotive-market) [![Car Dealer Target Audience](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20target%20with%20an%20arrow%20in%20the%20bullseye%20in%20a%20car%20dealership%20or%20with%20a%20car%20in%20the%20background.jpeg)](https://blog.edificeautomarketing.com/grade-your-target-audience-10-consumer-metrics-car-dealerships-need-to-analyze) ## [Grade Your Target Audience: 10 Consumer Metrics Car Dealerships Need To Analyze](https://blog.edificeautomarketing.com/grade-your-target-audience-10-consumer-metrics-car-dealerships-need-to-analyze) [Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) October 2, 2024 In the competitive landscape of the automotive industry, understanding your customers is paramount. For car dealerships, particularly new car dealerships, identifying the attributes that predict a consumer's likelihood to purchase can significantly enhance marketing efforts and improve conversion rates. In this blog, we will delve into the critical attributes that can help Sales Managers, Service Managers, and General Managers optimize their strategies and ultimately drive sales. [Read more](https://blog.edificeautomarketing.com/grade-your-target-audience-10-consumer-metrics-car-dealerships-need-to-analyze) [![Behavioral Targeting vs. Contextual Targeting: Which Is Better?](https://blog.edificeautomarketing.com/hubfs/4k-wallpaper-accuracy-aim-1424745.jpg)](https://blog.edificeautomarketing.com/behavioral-targeting-vs.-contextual-targeting-which-is-better) ## [Behavioral Targeting vs. Contextual Targeting: Which Is Better?](https://blog.edificeautomarketing.com/behavioral-targeting-vs.-contextual-targeting-which-is-better) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) September 20, 2018 As a car dealer you have more than likely heard about Behavioral and Contextual Targeting when it comes to marketing, but if you’re like a lot of the dealers I have spoken to, you may not be entirely clear on the difference between the two. [Read more](https://blog.edificeautomarketing.com/behavioral-targeting-vs.-contextual-targeting-which-is-better) [![Contextual Targeting vs. Behavioral Targeting: What You Need To Know](https://blog.edificeautomarketing.com/hubfs/Edifice_Automotive_December2017/images/Contextual-Targeting-vs_-Behavioral-Targeting-Banner.jpg)](https://blog.edificeautomarketing.com/contextual-targeting-vs.-behavioral-targeting-what-you-need-to-know) ## [Contextual Targeting vs. Behavioral Targeting: What You Need To Know](https://blog.edificeautomarketing.com/contextual-targeting-vs.-behavioral-targeting-what-you-need-to-know) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) December 2, 2016 Contextual targeting and behavioral targeting are not one and the same. Learn why they are different, and why Big Data makes such a difference when it comes to deciding which type of campaign to implement. Contextual targeting is ad placement done smartly. Rather than relying on broad demographics, location, and simple browsing history, contextually-targeted ads connect the right message to the right person at the right time. Contextual ad campaigns show the user content similar to what’s on... [Read more](https://blog.edificeautomarketing.com/contextual-targeting-vs.-behavioral-targeting-what-you-need-to-know) [![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/) ### Connect with us - [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive) - [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/) - [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) - [Privacy Policy](http://www.edificeautomarketing.com/privacy) Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). 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