--- title: Edifice Automotive | Dealer Marketing Blog | PPC description: PPC | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) # THE EDIFICE BLOG --- [![4 Genius Auto Dealership Marketing Tactics You Should Try](https://blog.edificeautomarketing.com/hubfs/Edifice%20Blog%20Image%20Template%20(6).png)](https://blog.edificeautomarketing.com/4-genius-auto-dealership-marketing-tactics-you-should-try) ## [4 Genius Auto Dealership Marketing Tactics You Should Try](https://blog.edificeautomarketing.com/4-genius-auto-dealership-marketing-tactics-you-should-try) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) November 19, 2019 These days, buyers have seen everything under the sun when it comes to car advertising. While you shouldn't veer away from "tried-and-true" marketing methods, there are newer tactics that could help off-set your strategies and drive that extra 10% you might be missing. [Read more](https://blog.edificeautomarketing.com/4-genius-auto-dealership-marketing-tactics-you-should-try) [![The Car Dealer's Black Friday Checklist: 5 Tips To Increase Your Sales](https://blog.edificeautomarketing.com/hubfs/Depositphotos_218029402_xl-2015.jpg)](https://blog.edificeautomarketing.com/the-car-dealers-black-friday-marketing-checklist) ## [Your Dealership's Black Friday Marketing Checklist](https://blog.edificeautomarketing.com/the-car-dealers-black-friday-marketing-checklist) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) November 12, 2019 Black Friday is just around the corner. Is your dealership ready? [Read more](https://blog.edificeautomarketing.com/the-car-dealers-black-friday-marketing-checklist) [![Edifice Blog Image Template (4)](https://blog.edificeautomarketing.com/hubfs/Edifice%20Blog%20Image%20Template%20(4).png)](https://blog.edificeautomarketing.com/7-brilliant-dealership-ppc-strategies-you-need-to-run) ## [7 Brilliant Dealership PPC Strategies You Need To Run](https://blog.edificeautomarketing.com/7-brilliant-dealership-ppc-strategies-you-need-to-run) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) November 2, 2019 Paid ads are a staple in any savvy dealership's marketing strategy, but are yours in need of a little inspiration? [Read more](https://blog.edificeautomarketing.com/7-brilliant-dealership-ppc-strategies-you-need-to-run) [![What Can GeoTargeting Do For Your Dealership?](https://blog.edificeautomarketing.com/hubfs/geo.png)](https://blog.edificeautomarketing.com/what-can-geotargeting-do-for-your-dealership) ## [What Can GeoTargeting Do For Your Dealership?](https://blog.edificeautomarketing.com/what-can-geotargeting-do-for-your-dealership) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) September 6, 2019 Marketing is all about "Delivering the right message to the right person at the right time", and paid ads have revolutionized this old adage. However, in order to get the most out of paid ads, a little creativity is needed. [Read more](https://blog.edificeautomarketing.com/what-can-geotargeting-do-for-your-dealership) [![How To Increase Traffic And Save Money With Search Advertising](https://blog.edificeautomarketing.com/hubfs/digital-marketing-1433427_1920.jpg)](https://blog.edificeautomarketing.com/how-to-increase-traffic-and-save-money-with-search-advertising) ## [How To Increase Traffic And Save Money With Search Advertising](https://blog.edificeautomarketing.com/how-to-increase-traffic-and-save-money-with-search-advertising) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) June 20, 2019 A lot of car dealers are taking advantage of the opportunities to catch shoppers higher in the sales funnel by using paid search advertising or SEM such as Google Adwords. [Read more](https://blog.edificeautomarketing.com/how-to-increase-traffic-and-save-money-with-search-advertising) [![Facebook Triples Automotive Prospects with New Ad Format](https://blog.edificeautomarketing.com/hubfs/access-app-application-267399-1-562612-edited.jpg)](https://blog.edificeautomarketing.com/facebook-triples-automotive-prospects-with-new-ad-format) ## [Facebook Triples Automotive Prospects with New Ad Format](https://blog.edificeautomarketing.com/facebook-triples-automotive-prospects-with-new-ad-format) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) March 16, 2019 Facebook recently rolled out a new type of dynamic ad creative that is allowing auto dealers to connect with even more shoppers on their social network. [Read more](https://blog.edificeautomarketing.com/facebook-triples-automotive-prospects-with-new-ad-format) [![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/) ### Connect with us - [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive) - [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/) - [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) - [Privacy Policy](http://www.edificeautomarketing.com/privacy) Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). 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