---
title: Edifice Automotive | Dealer Marketing Blog | shoppers
description: shoppers | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry.
---

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# THE EDIFICE BLOG

---

[![black friday](https://blog.edificeautomarketing.com/hubfs/black%20friday.jpg)](https://blog.edificeautomarketing.com/black-friday-2018)

## [Black Friday and What it Means for Dealers](https://blog.edificeautomarketing.com/black-friday-2018)

![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) 

[Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) 

 November 3, 2018

Black Friday. Typically regarded as the first day of the Christmas shopping season, stores offer special prices and deals that result in a mad dash of frenzied shoppers the day after Thanksgiving. Some people dread the crowds and traffic, but almost a third of Americans in 2017 braved the mob to shop for Christmas gifts for loved ones or find sweet deals.

[Read more](https://blog.edificeautomarketing.com/black-friday-2018)

[![audio-blur-broken-825260](https://blog.edificeautomarketing.com/hubfs/audio-blur-broken-825260.jpg)](https://blog.edificeautomarketing.com/tv-and-radio)

## [Are TV and Radio Still Enough for Car Dealers?](https://blog.edificeautomarketing.com/tv-and-radio)

![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) 

[Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) 

 October 19, 2018

When I talk to car dealers about their digital marketing strategy, a lot of times I hear something along the lines of, “We’ve gotten along just fine doing radio spots, TV ads and direct mail, why do we need digital marketing now?” They do make a good point. What they’ve been doing was good enough in the past, so it should still be enough… right?

[Read more](https://blog.edificeautomarketing.com/tv-and-radio)

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