---
title: Edifice Automotive | Dealer Marketing Blog | planning
description: planning | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry.
---

[![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/)

- [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data)
- [Solutions & Services](http://www.edificeautomarketing.com/solutions-services)
- [About Us](http://www.edificeautomarketing.com/about-us) 
    - [Our Story](http://www.edificeautomarketing.com/about-us#story)
    - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies)
- [Blog](https://blog.edificeautomarketing.com)
- [Contact Us](http://www.edificeautomarketing.com/contact-us)

[See a Demo](http://www.edificeautomarketing.com/schedule)

# THE EDIFICE BLOG

---

[![adult-asking-blur-630839](https://blog.edificeautomarketing.com/hubfs/adult-asking-blur-630839.jpg)](https://blog.edificeautomarketing.com/coaching)

## [Coaching Your Sales Team](https://blog.edificeautomarketing.com/coaching)

![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) 

[Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) 

 January 12, 2019

According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17% higher closing rate than teams who received only 2 hours.

[Read more](https://blog.edificeautomarketing.com/coaching)

[![ballpen-close-up-desk-955389](https://blog.edificeautomarketing.com/hubfs/ballpen-close-up-desk-955389.jpg)](https://blog.edificeautomarketing.com/convenience-as-a-pricing-strategy-part-2)

## [Convenience: A Strategy for Higher Profits Part 2](https://blog.edificeautomarketing.com/convenience-as-a-pricing-strategy-part-2)

![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) 

[Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) 

 June 15, 2018

Picking up on our discussion of convenience as a pricing strategy let’s examine the results of the convenience audit we provided and address one of the major issues it most likely revealed. If you did not complete the audit or read part one, you can find those here: Most likely your audit revealed long wait times to get into the F&I office, as this is a common complaint among customers.

[Read more](https://blog.edificeautomarketing.com/convenience-as-a-pricing-strategy-part-2)

[![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/)

### Connect with us

- [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive)
- [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/)

- [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data)
- [Solutions & Services](http://www.edificeautomarketing.com/solutions-services)
- [About Us](http://www.edificeautomarketing.com/about-us)
- [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies)
- [Blog](https://blog.edificeautomarketing.com)
- [Contact Us](http://www.edificeautomarketing.com/contact-us)
- [Privacy Policy](http://www.edificeautomarketing.com/privacy)

Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). All Rights Reserved.