Facebook Remains Dominant Force for Automotive Marketing
Despite a rocky year with questions in how it handles its data and customer privacy, the Social Media giant is still king and won’t be giving up the crown anytime soon.
Convenience: A Strategy for Higher Profits Part 2
Picking up on our discussion of convenience as a pricing strategy let’s examine the results of the convenience audit we provided and address one of the major issues it most likely revealed. If you did not complete the audit or read part one, you can find those here: Most likely your audit revealed long wait times to get into the F&I office, as this is a common complaint among customers.