THE EDIFICE BLOG

Boost dealership profits by promoting your service department

Boost Your Service Profits by Promoting Your Service Department

Hale Soucie
Hale Soucie

It goes without saying that most auto dealerships focus on selling cars. But did you know that the best way to boost your overall profitability is not through new and used car sales—but through your service lane? By focusing solely on selling cars, many auto dealerships overlook an even easier—and less costly—market: existing car owners. Getting repeat business from vehicle owners is a strong differentiator for any dealership, and that’s why promoting your service department to vehicle owners...

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Convenience: A Strategy for Higher Profits Part 2

Hale Soucie
Hale Soucie

Picking up on our discussion of convenience as a pricing strategy let’s examine the results of the convenience audit we provided and address one of the major issues it most likely revealed. If you did not complete the audit or read part one, you can find those here: Most likely your audit revealed long wait times to get into the F&I office, as this is a common complaint among customers.

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What is “Direct/None” In Google Analytics?

What is “Direct/None” In Google Analytics?

Hale Soucie
Hale Soucie

Google Analytics doesn’t always recognize where a web visitor came from or the device they used. When that occurs, the analysis says “direct/none” even though the visitor may not have come from a direct source. There are ways to analyze the data anyway, and certainly ways to fix the issue so more data can be reported accurately. Nearly every Google Analytics report has something that looks like “(direct)/(none) source” and the meaning behind this can be misleading. Visiting Google’s help center...

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How To Contact Thousands Of Car Buyers In One Week

Hale Soucie
Hale Soucie

Dominate your market with our People-Based Digital Marketing Solutions. People buy from people. Everyone in automotive retail will agree that it is impossible to sell a customer a car without ever talking to them. So how many people do you talk to each week? We’d like to introduce you to 1, 5, 10, or even thousands of new people in your market to start a conversation about your offers. To better explain our process, we put together a short 2 minute video that shows how we reach these customers...

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Part Four: Filtering Internal and International Traffic On Google

Hale Soucie
Hale Soucie

Welcome back to Part Four in our Google Analytics Series. Over the last several weeks we have learned how to take preventative measures against Ghost and Crawler Spam. If you missed any of the last three posts you can find them here: Part One, Part Two, and Part Three. Now that we have addressed the issues of Ghost and Crawler Spam you should start seeing cleaner reports and hopefully getting a more accurate look at how well your website is functioning. While this is good progress, there are...

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Edifice Announces REACH: Stand-Alone Service Marketing

Edifice Announces REACH: Stand-Alone Service Marketing

Hale Soucie
Hale Soucie

Edifice Automotive is proud to announce that it now offers a Conquest Marketing Solution designed specifically for service departments: REACH. REACH is a multi-channel, turnkey solution that offers the opportunity for dealerships to target their competitor’s customers as well as inactive customers with attractive service offers. Through Edifice’s Decisioning Engine and multi-billion record databases, customers most likely to be seeking service in the dealer’s area are identified. Customers can...

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Edifice Obtains Reynolds and Reynolds Certification

Hale Soucie
Hale Soucie

Edifice Automotive, a division of Edifice Group, Inc., has signed an agreement to obtain certified integration for Reynolds and Reynolds DMS for their digital suite of products. These products include the Win Program, Keep Program, Build Program, ReachService Program and ReachSales Program. The key advantage of this certified integration is that it ensures security, privacy and reliability of consistent data through certified interfaces for dealers.

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