--- title: Edifice Automotive | Dealer Marketing Blog | trends description: trends | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry. --- [![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/) - [Turnkey Targeted Marketing](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Our Story](http://www.edificeautomarketing.com/about-us#story) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) [See a Demo](http://www.edificeautomarketing.com/schedule) # THE EDIFICE BLOG --- [![](https://blog.edificeautomarketing.com/hubfs/Screen%20Shot%202023-07-17%20at%209.27.13%20AM.png)](https://blog.edificeautomarketing.com/unlocking-revenue-potential-focusing-on-service-operations-in-the-automotive-landscape) ## [Unlocking Revenue Potential: Focusing on Service Operations in the Automotive Landscape](https://blog.edificeautomarketing.com/unlocking-revenue-potential-focusing-on-service-operations-in-the-automotive-landscape) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) July 17, 2023 In the ever-evolving automotive industry, expanding your dealership's revenue requires a shift in focus toward service operations. By increasing the value and gross profit of your average Repair Order (RO), you can drive profitability in your fixed operations and establish a deeper connection and lifetime value with your customers. Let's explore how embracing advanced diagnostics, preventive maintenance, and strategic upselling can transform each service visit into a revenue-enhancing... [Read more](https://blog.edificeautomarketing.com/unlocking-revenue-potential-focusing-on-service-operations-in-the-automotive-landscape) [![How to future-proof your dealership](https://blog.edificeautomarketing.com/hubfs/Edifice_NADA%20and%20the%20Future_Social_Feb%2022_Linkedn1.png)](https://blog.edificeautomarketing.com/experience-the-future) ## [NADA 2022: How Dealerships Can Anticipate and “Experience the Future”](https://blog.edificeautomarketing.com/experience-the-future) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) March 1, 2022 Conversations about the future of the automotive industry have typically focused on electric vehicles. However, as the market rapidly changes, it’s clear that the future of this industry means more than just EVs. [Read more](https://blog.edificeautomarketing.com/experience-the-future) [![Top 3 trends and strategies ](https://blog.edificeautomarketing.com/hubfs/Edifice_NADA%20Top%203%20Trends_Social_Feb%2022_LinkedIn1.png)](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) ## [NADA 2022: Top 3 Trends & Strategies to Watch](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) February 7, 2022 It’s no secret that the annual NADA Convention is one of the most important trade shows in the automotive industry today. With an expected 15,000 attendees and over 500 exhibitors, there is much to see, do, and learn at this year’s NADA taking place March 10–13, 2022, at the Las Vegas Convention Center. [Read more](https://blog.edificeautomarketing.com/nada-2022-top-3-trends) [![Maximize dealer profits in 2022](https://blog.edificeautomarketing.com/hubfs/New%20Year%2c%20New%20Strategy_LinkedIn1-1.png)](https://blog.edificeautomarketing.com/new-year-new-strategy) ## [New Year, New Strategy: How to Maximize Dealership Profits In 2022](https://blog.edificeautomarketing.com/new-year-new-strategy) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) January 18, 2022 Prepare your dealership for increased inventory (and the threat of decreased profit margins) by promoting your service center now. [Read more](https://blog.edificeautomarketing.com/new-year-new-strategy) [![Black Friday](https://blog.edificeautomarketing.com/hubfs/NOVEMBER%202021/text-black-friday-and-gift-box-on-black-background-2021-08-31-14-51-41-utc.jpg)](https://blog.edificeautomarketing.com/generate-buzz-for-your-dealership) ## [How to Generate Buzz for Your Automotive Dealership on Black Friday](https://blog.edificeautomarketing.com/generate-buzz-for-your-dealership) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) November 9, 2021 With Black Friday right around the corner, auto dealerships are gearing up to celebrate this national shopping day with some serious deals on some of the hottest new models on the market. However, it's not enough to open your doors on Black Friday morning and expect customers to flood in through your doors by noon. While Black Friday certainly offers tremendous opportunities for generating buzz about your dealership, you also need to take time to plan ahead to make the most of this chance at... [Read more](https://blog.edificeautomarketing.com/generate-buzz-for-your-dealership) [![cookies screenshot](https://blog.edificeautomarketing.com/hubfs/NOVEMBER%202021/Screen%20Shot%202021-11-03%20at%206.20.39%20PM.png)](https://blog.edificeautomarketing.com/google-data) ## [Get Ready for the End of Third-Party Cookies: Marketing with Edifice](https://blog.edificeautomarketing.com/google-data) ![ Skip Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Skip-Soucie.webp) [Skip Soucie](https://blog.edificeautomarketing.com/author/skip-soucie) November 3, 2021 Although the cookie is crumbling, marketing campaigns with Edifice won’t be disrupted. [Read more](https://blog.edificeautomarketing.com/google-data) [![](https://blog.edificeautomarketing.com/hubfs/Why%20Hire%20Marketing_Sept_4-01-1.png)](https://blog.edificeautomarketing.com/hire-automotive-marketing-agency) ## [Why choosing an auto marketing agency is your best decision yet.](https://blog.edificeautomarketing.com/hire-automotive-marketing-agency) ![ Ken Graham](https://blog.edificeautomarketing.com/hubfs/1-Ken-768x768.jpg) [Ken Graham](https://blog.edificeautomarketing.com/author/ken-graham) October 6, 2021 [Read more](https://blog.edificeautomarketing.com/hire-automotive-marketing-agency) [![](https://blog.edificeautomarketing.com/hubfs/Paid%20Media%20Strategies_Sept_1-01-1.png)](https://blog.edificeautomarketing.com/four-paid-media-strategies) ## [Four Paid Media Strategies for Auto Service Centers](https://blog.edificeautomarketing.com/four-paid-media-strategies) ![ Connor Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Connor-Soucie.webp) [Connor Soucie](https://blog.edificeautomarketing.com/author/connor-soucie) September 22, 2021 4 Paid Media Strategies for Auto Service Centers [Read more](https://blog.edificeautomarketing.com/four-paid-media-strategies) [![](https://blog.edificeautomarketing.com/hubfs/Screen%20Shot%202021-07-07%20at%205.50.46%20PM.png)](https://blog.edificeautomarketing.com/5-ways-auto-dealerships-overcome-inventory-shortages) ## [5 Ways Auto Dealerships Can Overcome Inventory Shortages](https://blog.edificeautomarketing.com/5-ways-auto-dealerships-overcome-inventory-shortages) ![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) [Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) May 17, 2021 Tips for Effective Merchandising of Your Automotive Inventory [Read more](https://blog.edificeautomarketing.com/5-ways-auto-dealerships-overcome-inventory-shortages) [1](https://blog.edificeautomarketing.com/tag/trends) [2](https://blog.edificeautomarketing.com/tag/trends/page/2) [Next](https://blog.edificeautomarketing.com/tag/trends/page/2) [Last](https://blog.edificeautomarketing.com/tag/trends/page/2) [![Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis](https://blog.edificeautomarketing.com/hubfs/Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis.png "Edifice-Logo-White-p42n5iksut1m33tb6498yc71vmk5c9k15wch7gxxis")](https://blog.edificeautomarketing.com/) ### Connect with us - [![Facebook](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Facebook.png)](https://www.facebook.com/edificeautomotive) - [![Linkedin](https://21149735.fs1.hubspotusercontent-na1.net/hubfs/21149735/1406_Simple_Theme/Images/Linkedin.png)](https://www.linkedin.com/company/edifice-group-inc-/) - [Managed Marketing CDP](http://www.edificeautomarketing.com/advanced-technology-data) - [Solutions & Services](http://www.edificeautomarketing.com/solutions-services) - [About Us](http://www.edificeautomarketing.com/about-us) - [Case Study Success Stories](https://info.edificeautomarketing.com/case-studies) - [Blog](https://blog.edificeautomarketing.com) - [Contact Us](http://www.edificeautomarketing.com/contact-us) - [Privacy Policy](http://www.edificeautomarketing.com/privacy) Copyright © 2026 [1406 consulting](https://www.1406consulting.com/). 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