---
title: Edifice Automotive | Dealer Marketing Blog | Digital Advertising
description: Digital Advertising | The Edifice Automotive Blog — Our take on what's happening in the world of digital marketing for the auto industry.
---

[![Edifice-Logo-Full-Color-350x100-01-01](https://blog.edificeautomarketing.com/hs-fs/hubfs/Edifice-Logo-Full-Color-350x100-01-01.png?width=350&height=100&name=Edifice-Logo-Full-Color-350x100-01-01.png "Edifice-Logo-Full-Color-350x100-01-01")](https://www.edificeautomarketing.com/)

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# THE EDIFICE BLOG

---

[![Car Dealer Target Audience](https://blog.edificeautomarketing.com/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20target%20with%20an%20arrow%20in%20the%20bullseye%20in%20a%20car%20dealership%20or%20with%20a%20car%20in%20the%20background.jpeg)](https://blog.edificeautomarketing.com/grade-your-target-audience-10-consumer-metrics-car-dealerships-need-to-analyze)

## [Grade Your Target Audience: 10 Consumer Metrics Car Dealerships Need To Analyze](https://blog.edificeautomarketing.com/grade-your-target-audience-10-consumer-metrics-car-dealerships-need-to-analyze)

[Chase Hubner](https://blog.edificeautomarketing.com/author/chase-hubner) 

 October 2, 2024

In the competitive landscape of the automotive industry, understanding your customers is paramount. For car dealerships, particularly new car dealerships, identifying the attributes that predict a consumer's likelihood to purchase can significantly enhance marketing efforts and improve conversion rates. In this blog, we will delve into the critical attributes that can help Sales Managers, Service Managers, and General Managers optimize their strategies and ultimately drive sales.

[Read more](https://blog.edificeautomarketing.com/grade-your-target-audience-10-consumer-metrics-car-dealerships-need-to-analyze)

[![](https://blog.edificeautomarketing.com/hubfs/Slay%20the%20holidays%20with%20these%205%20dealership%20marketing%20strategies.png)](https://blog.edificeautomarketing.com/slay-the-holidays-with-these-5-dealership-marketing-strategies)

## [Slay The Holidays With These 5 Dealership Marketing Strategies](https://blog.edificeautomarketing.com/slay-the-holidays-with-these-5-dealership-marketing-strategies)

![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) 

[Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) 

 December 15, 2020

The holiday season is here, and with it comes Americans’ readiness to shop the best deals of the season. While it’s common knowledge that US shoppers are ready to throw down serious cash for Christmas presents—around $1,000—it’s also true that they’re far and away more likely to buy a car at this time: Automotive sales spike in the end-of-year holiday season for both luxury auto brands, such as Tesla, Land Rover, and Lexus, and non-luxury brands:

[Read more](https://blog.edificeautomarketing.com/slay-the-holidays-with-these-5-dealership-marketing-strategies)

[![](https://blog.edificeautomarketing.com/hubfs/2021%20digital%20strategies%20to%20accelerate%20your%20dealerships%20sales.png)](https://blog.edificeautomarketing.com/5-digital-strategies-to-accelerate-your-dealerships-sales)

## [2021 Digital Strategies to Accelerate Your Dealership’s Sales](https://blog.edificeautomarketing.com/5-digital-strategies-to-accelerate-your-dealerships-sales)

![ Hale Soucie](https://blog.edificeautomarketing.com/hubfs/website-refresh/team%20photos/Hale-Soucie.webp) 

[Hale Soucie](https://blog.edificeautomarketing.com/author/hale-soucie) 

 December 8, 2020

As we continue into the second decade of the 21st century, there’s no denying that marketing has changed, especially in the auto industry. In years past, a dealership could put up a billboard or record a radio commercial and call it a day. However, today’s consumers are demanding more—more social media presence, more mobile-friendly websites, and more online reviews. And unfortunately, as soon as your dealership falls behind in those demands, your competitors will gladly take up the slack.

[Read more](https://blog.edificeautomarketing.com/5-digital-strategies-to-accelerate-your-dealerships-sales)

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